Part I- Marketing Plan- Marketing Mix

Company Selection and Overview

Kennibya Sylvie

BADM 214

October 6, 2019

Name of Business: Del Beverage Company

Industry: Food and beverage

Overview of the company: The Del Beverages Company is a New York-based firm that specialize infamous brand of iced tea, energy as well as juices. Its headquarters are in Cincinnati in Ohio. The firm has been in business and operational for about 10 years but it has been under my ownership since 2016. The firm is most famous for the Big Can drink its supplies its beverages and iced teas in. The initial founders were my parents who had the aspirations of starting a reliable and successful beverage distribution company. Since my parents are aging, I was given the ownership and thus I have been managing the firm in the last three years. Its wings are found in various nations, namely, Colombia, the USA, and Canada. The Del Beverages Company is licensed by the Health Department of New York, as Beverages Company. The supply of Del Beverages Company is split into two, whereby one chain relates to the coffee business while the other links to the beverage drinks business. As result of the competition, the business has made moves by incorporating the use of new technology of online selling of the products which has boosted its sales and marketing of the company.