Course Project - Internal and External Analysis

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Running Head: COMPANY SELECTION 1

COMPANY SELECTION 4

COMPANY SELECTION

Name

Institution

Company selection.

I choose to develop a strategic management plan for the Apple Company. The company is famous since it is among the most significant manufacturing iPhones, MacBook, iPad, Apple watches as well as breakthrough camera systems. It has a unique manufacturing system in that it produces products with high quality graphics and improved progress and dependability. Its pricing policy is also efficient within the competitive market (Blenko.et.al, 2016).

The company is known for the manufacture of high quality technological devices. The company works towards advancing the world’s mobility by creating products that offer workers all they need to become better decision-makers at all times. It ensures the connectedness of people through manufacturing secure, intuitive and compelling devices through which they can communicate effectively (Daniel.et.al, 2017).

I choose this company for the reason that it has a clearly outlined vision of what it works to achieve. Having a clear goal shows the enthusiasm of the company in its bid to make the world a highly connected region. By providing products that are necessary for communication, different individuals are at a better position to communicate, which promotes international unity. It also helps in improving business transactions amongst people by getting them more connected (Kim & Jun 2017).

Also, I believe that the progress of the company will keep other manufacturers on their toes in a bid to match the quality of products offered by the organization. Consequently, different competitive organizations produce high quality goods as required in the market. Being a global market, the company could be a benchmark for other competitive establishments.

The company is also a source of wealth to many countries in which it has its branches as well as those that provide a market for it (Chen & Bai, 2016). Setting up new strategies to market Apple products will assist the company to develop further as well as accomplish its goal of increasing the connectedness of different nations.

References

Blenko, D., Waldron, K., Cornelius, J., Nespoli, G., & Lee, D. (2016). ORGANIZATIONAL ANALYSIS: APPLE RETAIL STORES.

Chen, J., & Bai, H. (2016, September). Analysis of the Reasons for Social Responsibility Management Deficiency of Multinational Corporations' Supply Chain Based on PDCA Model-a Case Study of Apple Company. In 2016 6th International Conference on Management, Education, Information and Control (MEICI 2016). Atlantis Press.

Daniel, M., Neves, R. F., & Horta, N. (2017). Company event popularity for financial markets using Twitter and sentiment analysis. Expert Systems with Applications, 71, 111-124.

Kim, J. M., & Jun, S. (2017). Integer-valued GARCH processes for Apple technology analysis. Industrial Management & Data Systems, 117(10), 2381-2399.