Mapping Strategic Goals

Company Selection

Maurice Hill

Business Management Capstone

Christopher Mcchesney

11/17/2019

Intel

Intel is an American multinational corporation founded in the year 1968 by two American Engineers Gordon Moore and Robert Noyce. The initial investment for Intel was $2.5 million dollars arranged by an investor Arthur Rock. The two engineers both worked at Fairchild semiconductor and after establishing Intel let with most of its employees.

Intel manufactures devices related to computers like processers, motherboard chipsets, flash memory, graphic chips and integrated circuits. The corporation also supplies processors to big computer manufacturers like Apple Inc, Lenovo, HP and Dell. Their first products were the micro chip and the first metal oxide semiconductor. The oxide semiconductor failures led to better and improved dynamic Random Access Memory chip. The corporation has been modifying and developing new products from then to meet a customer base made of computer manufacturers and individuals. The corporation is well known for their processors which are found in over 70% of all computers due to its supply of major computer manufacturers.

Intel Corporation is recognized throughout the world as a reputable company. Through the years the company has appeared in Forbes list with the current being in 2019 where they were named the most reputable companies for efforts in innovation and governance. (Intel, n.d.). The company is listed as the 14th most in the Forbes list of world’s most reputable brands. (Intel, n.d.). There are many awards which show that Intel Corporation is one of the leading brands in the world. The awards are also for workforce, ethics and admiration and this is why I chose Intel Corporation. The company has a rich history and its thirst for innovation in the computing industry keeps getting bigger every time.

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