CompanyResearch.docx

Company Research 100 points – 600-700 words

Research two companies, institutions, or agencies that hire people in a field that you might like to work in. Give

the name of the company or entity and a profile of its major products or functions. Indicate the size of the

organization in dollars and people, and its geographic reach. Comment on the growth potential of the company

based on its industry and strengths. Explain why you chose those particular companies. If text is cut and pasted

from a web site you must indicate the source in a footnote. Cut and pasted text does not count towards your word

count.

Company Research

Company Research

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeFollows Instructioins

Follows all syllabus instructions

10.0 pts

Excellent

0.0 pts

Missing any instruction

10.0 pts

This criterion is linked to a Learning OutcomeOrganization

15.0 pts

Excellent

Written work has clear and appropriate beginning, development and conclusion. Paragraphing and transitions are also clear and appropriate. Writer’s points are very easy to follow and ideas flow logically. No re-reading is necessary to understand points. Margins and white space are used

12.0 pts

Good

Written work has adequate beginning, development and conclusion. Paragraphing and transitions are also adequate. Work is visually professional looking with reasonable use of white space and margins. Writer’s points are generally easy to follow.

9.0 pts

Fair

Written work has weak beginning, development and conclusion. Paragraphing and transitions are also deficient. Ideas could be better organized to make understanding easier. Visual layout of paper (margins, indents, white space) is not as good as it should be.

15.0 pts

This criterion is linked to a Learning OutcomeContent

30.0 pts

Excellent

Addresses all points in assignment description. If information is not available , says so, rather than just not mentioning it. Content is superior. All aspects addressed per the assignment, some in a superior way.

24.0 pts

Good

Addresses all but one area mentioned in the description of the assignment. Content is adequate but not particularly noteworthy. All things asked for are addressed at least in a minimal way. Some are above the minimum.

18.0 pts

Does not address more than one of specifically mentioned areas.

10.0 pts

Fair

Does not do 2 companies or organizations. Content does not completely cover what is expected in terms of issues or research. Specific things asked for are missing or under addressed.

30.0 pts

This criterion is linked to a Learning OutcomeSpelling, Grammar, Punctuation, etc

30.0 pts

No mistakes

24.0 pts

1-2 Mistakes

18.0 pts

3-4 Mistakes

12.0 pts

5-6 Mistakes

6.0 pts

More than 6

0.0 pts

No Marks

30.0 pts

This criterion is linked to a Learning OutcomeStyle

15.0 pts

Excellent

Written work is concise and to the point. Word choices are mature and appropriate. No awkward word constructs. Paragraphing is used effectively to make reading easier. Proper formal conventions of word choice, abbreviation, and use of contractions are followed.

12.0 pts

Good

Written work is not as concise as it could be but does not distract the reader. Rules of formal writing are followed (abbreviation, contraction, word choice). Paragraphs are used properly to make reading easier. No explicitly forbidden words or phrases are used.

9.0 pts

Fair

Written work uses wordy phrases or unnecessary words no more than twice in a 600 word piece. Word choices are okay but not necessarily appropriate for the professional business world. Use of paragraphs could be improved. Sometimes uses words or phrases explicitly instructed not to.

15.0 pts

Total Points: 100.0