promotion policy

For John Bellion to have its product promoted in a very efficient way using the available resources, the company, ought to use three main promotion ideas that are within the budget of the company (Dowson, & Basset, 2015). To begin with, the first idea could be optimizing on the Company’s website which contributes greatly in informing the market about the product. I choose optimizing on website promotion for events promotion in southern Oregon because, many people use the website to search the information of the product. The budget for doing all the work is $30000 and to have the value for the money, John Bellion’s event promotion will have to take in to account the better ways of making the sales of the tickets go high. One of the factor that I will choose to optimize on, is the effect of the media, for example the website mostly has the potential followers who are interested in the services offered and therefore, it will be cheap to reach the potential customers via the website.

In addition, John Bellion event promotion shall be incorporated with charity service on the tickets being sold. By doing an incorporation of the event with charity, ensures that there is a good relationship building. Increasing the relationship with the customers makes the customers to own the event and therefore, the tickets will be sold in large numbers. The event can be incorporated to collect funds to support the Children Cancer Association in Southern Oregon so that the message of promotion can be intriguing to the customers and in doing this, many stakeholders are brought in board in promoting the event. The idea that I will consider in doing this will be to consider listing the Southern Oregon event on Google in the local business listings. This is because, the potential clients based in southern Oregon, who might be interested in the product and service being offered by John Bellion, will find them listed at their point of their disposal and in most instances intrigued in contributing to the charity work of supporting the Children Cancer Association based.

Finally, I would consider attending networking events. Basically attending the networking meetings, helps in increasing the number of the customers and in the same case creating new customers. The most important thing with the promotion idea is to have the value for the promotion expenditure, and therefore, using the channel that is effective and cost effective is one of the consideration that John Bellion event promotion should consider, in this regard attending networking events is key to a successful promotion (Wallwork, 2016).

References

Dowson, R., & Bassett, D. (2015). Event planning and management: A practical handbook for PR and events professionals.

Wallwork, A. (2016). Networking: Preparation for Social Events. English for Presentations at International Conferences, 189-202. doi:10.1007/978-3-319-26330-4_16