Talking outline
slimm07
CompanyProfileAppleInc.pdf
COMPANY PROFILE
Apple Inc
REFERENCE CODE: 5B0A0C20-9BB6-4284-A575-AC0F2261F45C PUBLICATION DATE: 29 Oct 2020 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED
A Progressive Digital Media business
Apple Inc TABLE OF CONTENTS
Apple Inc © MarketLine
Page 2
TABLE OF CONTENTS
Company Overview ........................................................................................................ 3 Key Facts ......................................................................................................................... 3 Business Description ..................................................................................................... 4 History ............................................................................................................................. 5 Key Employees ............................................................................................................. 84 Key Employee Biographies .........................................................................................86 Major Products & Services ..........................................................................................88 SWOT Analysis ............................................................................................................. 89 Top Competitors ........................................................................................................... 94 Company View .............................................................................................................. 95 Locations And Subsidiaries ........................................................................................99
Apple Inc Company Overview
Apple Inc © MarketLine
Page 3
Company Overview
COMPANY OVERVIEW
Apple Inc (Apple) designs, manufactures, and markets mobile communication and media devices, personal computers (PCs), portable and wearable devices. The company also offers related software, services, accessories, networking solutions, and third-party digital content and applications. Apple’s product portfolio includes iPhone, iPad, Mac, iPod, Apple Watch, Apple TV. It offers various consumer and professional software applications such as iOS, macOS, iPadOS, and watchOS operating systems, iCloud, AppleCare, Apple Pay, and accessories. Apple sells and delivers digital content and applications through Apple Store, App Store, Mac App Store, TV App Store, Watch App Store and Apple Music. The company’s business operations span the US, Europe, the Middle East and Asia-Pacific. Apple is headquartered in Cupertino, California, the US.
The company reported revenues of (US Dollars) US$260,174 million for the fiscal year ended September 2019 (FY2019), a decrease of 2% over FY2018. In FY2019, the company’s operating margin was 24.6%, compared to an operating margin of 26.7% in FY2018. In FY2019, the company recorded a net margin of 21.2%, compared to a net margin of 22.4% in FY2018.
Key Facts
KEY FACTS
Head Office Apple Inc 1 Apple Park Way CUPERTINO California CUPERTINO California USA
Phone 1 408 9961010 Fax Web Address www.apple.com/ Revenue / turnover (USD Mn) 260,174.0 Financial Year End September Employees 137,000 NASDAQ Ticker AAPL
Apple Inc Business Description
Apple Inc © MarketLine
Page 4
Business Description
BUSINESS DESCRIPTION
Apple Inc (Apple) designs, manufactures and markets mobile communication and media devices and personal computers. The company sells software, services, accessories, networking solutions and third- party digital content and applications.
The company classifies its products and services into five categories: iPhone, iPad, Mac, Services, and Wearable, Home and Accessories.
Apple Inc History
Apple Inc © MarketLine
Page 5
History
HISTORY
Contracts/Agreements
Year: 2020
In January, the company and Imagination Technologies signed an agreement to renew intellectual property in exchange for license fees.
Plans/Strategy
Year: 2020
In January, the company announced its plans to open a store in central Rome.
Acquisitions/Mergers/Takeovers
Year: 2020
In January, the company acquired Xnor.ai, a US-based artificial intelligence software start-up.
Corporate Changes/Expansions
Year: 2020
In January, the company announced to open a new office in downtown Montreal, Quebec, Canada.
Plans/Strategy
Year: 2020
In January, the company announced its plans to launch new affordable iPhone SE.
Contracts/Agreements
Year: 2020
In January, the company signed multi-year supply contracts with Broadcom to provide wireless components and modules which Apple would utilize in its products.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 6
Year: 2020
In February, the company announced its plans to open retail outlets in India in 2021.
New Products/Services
Year: 2020
In March, the company launched a new app and a website to help users do self-screening for COVID-19.
Plans/Strategy
Year: 2020
In March, the company announced its plans to acquire Plessey Semiconductors, which makes LED displays for reality devices.
Acquisitions/Mergers/Takeovers
Year: 2020
In March, the company acquired Dark Sky, a weather application.
New Products/Services
Year: 2020
In March, the company launched the new iPad Pro for 2020 with the A12Z Bionic chip and Magic Keyboard with trackpad.
Contracts/Agreements
Year: 2020
In April, the company and Centers for Disease Control and Prevention partnered to create Coronavirus screening app.
Acquisitions/Mergers/Takeovers
Year: 2020
In April, the company acquired Voysis Ltd, a developer of voice artificial intelligence platform.
New Products/Services
Apple Inc History
Apple Inc © MarketLine
Page 7
Year: 2020
In April, the company introduced the new iPhone SE, a lower-cost model in to the market.
New Products/Services
Year: 2020
In April, the company introduced a new mobility trends tool to aid COVID-19 prevention.
Plans/Strategy
Year: 2020
In May, the company announced its plans to launch the new iPhone 12 this year.
New Products/Services
Year: 2020
In March, the company announced to introduce iPad Pro with breakthrough LiDAR Scanner.
Financing Agreements
Year: 2020
In May, the company announced to invest US$334 million in Taiwanese based factory to produce both LED and micro LED displays for future devices.
New Products/Services
Year: 2020
In May, the company announced its plans to produce millions of AirPods wireless earphones in Vietnam.
Acquisitions/Mergers/Takeovers
Year: 2020
In May, the company acquired NextVR, a provider of sports and other content for virtual-reality headsets.
Acquisitions/Mergers/Takeovers
Year: 2020
Apple Inc History
Apple Inc © MarketLine
Page 8
In May, the company acquired Inductiv, which developed technology that uses artificial intelligence to correct data.
New Products/Services
Year: 2020
In June, the company launched an open-source project for password manager developers.
Acquisitions/Mergers/Takeovers
Year: 2020
In June, the company acquired Fleetsmith Inc, a software company.
Contracts/Agreements
Year: 2020
In July, Apple Pay entered into a partnership with ME & Heritage Bank for contactless payments.
Corporate Changes/Expansions
Year: 2020
In July, the company announced the opening of a new store in Sanlitun, Beijing, China.
Acquisitions/Mergers/Takeovers
Year: 2020
In August, the company acquired Mobeewave Inc, a provider of payment solutions.
New Products/Services
Year: 2020
In August, the company launched a single gift card for digital and physical purchases.
Corporate Changes/Expansions
Year: 2020
In August, the company opened its all-glass Apple Store in Bangkok.
Apple Inc History
Apple Inc © MarketLine
Page 9
Corporate Changes/Expansions
Year: 2020
In August, the company announced to open new retail space in Bangkok, Thailand.
Contracts/Agreements
Year: 2020
In August, the company entered into a partnership with Historically Black Colleges and Universities to bring coding, creativity, and workforce development opportunities across the US.
Financing Agreements
Year: 2020
In August, the company’s Taiwanese manufacturer Wistron announced to invest INR2,900 crores in India for the local production of iPhone.
New Products/Services
Year: 2020
In August, the company launched two new radio stations on Apple Music namely, Apple Music Hits and Apple Music Country and also announced its flagship radio station, Beats 1, has been renamed to Apple Music 1.
Acquisitions/Mergers/Takeovers
Year: 2020
In August, the company acquired Camerai, an Israeli photography startup.
Acquisitions/Mergers/Takeovers
Year: 2020
In August, the company acquired Spaces., a startup which provides virtual reality technologies.
Corporate Changes/Expansions
Year: 2020
In September, the company announced to invest in the construction of two onshore wind turbines to
Apple Inc History
Apple Inc © MarketLine
Page 10
expands wind energy footprint in Europe.
Corporate Changes/Expansions
Year: 2020
In September, the company opened a new store, Apple Marina Bay Sands, in Singapore.
Corporate Changes/Expansions
Year: 2020
In August, the company announced to launch Apple store online in India.
Acquisitions/Mergers/Takeovers
Year: 2020
In September, the company announced the acquisition of Subverse, a telecommunications company.
New Products/Services
Year: 2020
In October, the company introduced a new smart speaker, HomePod mini.
New Products/Services
Year: 2020
In October, the company announced the launch of the iPhone 12.
Acquisitions/Mergers/Takeovers
Year: 2020
In October, the company announced the acquisition of ViLynx, an artificial intelligence startup.
Patent Grant
Year: 2020
In November, the company received a patent for an under-display optical biometric fingerprint sensor for an electronic device by the US Patent and Trademark Office.
Apple Inc History
Apple Inc © MarketLine
Page 11
Contracts/Agreements
Year: 2020
In November, Apple announced its plans to launch new MacBook Pro laptops.
New Products/Services
Year: 2019
In January, Apple launched a silver wing grey pair of Beats Solo3 wireless headphones in China.
New Products/Services
Year: 2019
In January, the company announced its plans to launch three new iPhones.
Corporate Changes/Expansions
Year: 2019
In January, the company announced its plans to build a data centre in Vietnam.
Acquisitions/Mergers/Takeovers
Year: 2019
In February, the company announced its plans to acquire Sonos Inc.
Contracts/Agreements
Year: 2019
In February, the company partnered with Aetna to produce a new app that encourage users to lead healthier lives.
Others
Year: 2019
In February, Apple and Verily a subsidiary of Alphabet invested in two major health wearable projects to produce a new app that provides insights into a user’s health.
Patent Grant
Apple Inc History
Apple Inc © MarketLine
Page 12
Year: 2019
In February, Apple patented a biometric key, a biometric driver verification, to access a car.
Acquisitions/Mergers/Takeovers
Year: 2019
In February, the company acquired UK-based digital marketing firm DataTiger.
Acquisitions/Mergers/Takeovers
Year: 2019
In February, the company announced its plans to acquire voice app firm PullString.
New Products/Services
Year: 2019
In February, Apple partnered with Goldman Sachs to jointly introduce a credit card, which can be paired with iPhones.
Contracts/Agreements
Year: 2019
In February, the company entered into a partnership with Alipay to boost iPhone sales in China.
Corporate Changes/Expansions
Year: 2019
In March, Apple announced to launch its mobile payment service in Slovakia.
Acquisitions/Mergers/Takeovers
Year: 2019
In March, the company announced its plans to acquire patents from AI security camera maker Lighthouse.
Acquisitions/Mergers/Takeovers
Apple Inc History
Apple Inc © MarketLine
Page 13
Year: 2019
In March, the company acquired Laserlike, a Silicon Valley-based machine learning startup.
Acquisitions/Mergers/Takeovers
Year: 2019
In March, the company acquired Stamplay, which offers an API-based back-end development platform.
New Products/Services
Year: 2019
In March, the company announced the launch of its TV app, streaming and gaming service.
Contracts/Agreements
Year: 2019
In April, the company and TNG Digital entered into a partnership to allow app store payments with Touch ‘n Go eWallet.
Corporate Changes/Expansions
Year: 2019
In March, the company announced to build its first data centre in north China.
Plans/Strategy
Year: 2019
In April, Apple announced its plans to acquire Intel’s 5G modem business.
Plans/Strategy
Year: 2019
In April, Apple announced its plans to launch a new Find My Phone app for non-iOS devices.
Contracts/Agreements
Year: 2019
Apple Inc History
Apple Inc © MarketLine
Page 14
In May, the company and MasterCard collaborated to enable TriMet commuters to add a digital Hop Fastpass card to their Apple Watch or iPhone in Portland, Oregon and Vancouver, Washington.
Acquisitions/Mergers/Takeovers
Year: 2019
In May, the company acquired Tueo Health, a startup working on an app to monitor asthma symptoms in sleeping children.
Plans/Strategy
Year: 2019
In May, Apple announced its plans to open its second official store in Taiwan.
Acquisitions/Mergers/Takeovers
Year: 2019
In May, the company acquired Patent rights of a system that monitors and manages chronic medical conditions while sleeping.
Plans/Strategy
Year: 2019
In May, Apple announced its plans to launch Apple Watch Nike+ Series 4 smartwatch in Ukraine.
Acquisitions/Mergers/Takeovers
Year: 2019
In June, the company acquired Drive.ai, a self-driving startup.
Corporate Changes/Expansions
Year: 2019
In July, the company announced the opening of a new design and development accelerator in Shanghai, China.
Plans/Strategy
Year: 2019
Apple Inc History
Apple Inc © MarketLine
Page 15
In July, the company announced its plans to introduce a new Apple credit card to its customers.
Contracts/Agreements
Year: 2019
In July, the company signed an agreement to acquire a smartphone modem business from Intel Corporation.
Corporate Changes/Expansions
Year: 2019
In August, the company opened its new largest franchisee store in Mumbai, Maharashtra, India.
Plans/Strategy
Year: 2019
In August, the company announced its plans to open a two new stores in Delhi, Bengaluru, India.
Others
Year: 2019
In August, the company's subsidiary, FileMaker announced its plans to change its name to Claris.
Contracts/Agreements
Year: 2019
In August, the company partnered with RESOLve to find out responsibly source gold for electronics manufacture in Alaska.
Corporate Changes/Expansions
Year: 2019
In August, the company announced the opening of its new store in Marunouchi, Tokyo, Japan.
Corporate Changes/Expansions
Year: 2019
Apple Inc History
Apple Inc © MarketLine
Page 16
In August, the company announced the reopening of its Apple store in Altamonte, Florida, the US.
Corporate Changes/Expansions
Year: 2019
In August, the company announced its plans to invest US$10 billion to set up an online selling platform in India.
Plans/Strategy
Year: 2019
In August, the company announced its plans to open a both online and offline stores in India.
Corporate Changes/Expansions
Year: 2019
In August, the company opened its new Aventura store in Miami, Florida, the US.
New Products/Services
Year: 2019
In September, the company and Burberry entered into a partnership to create R Message chat app.
Corporate Changes/Expansions
Year: 2019
In August, the company's retail chain in Central India, iNSPiRE announced to open a new Apple store in Nagpur, Maharashtra, India.
Plans/Strategy
Year: 2019
In September, the company announced its plans to introduce an online portal for selling of IPhones in India.
Contracts/Agreements
Year: 2019
Apple Inc History
Apple Inc © MarketLine
Page 17
In September, the company collaborated with Burberry to develop retail chat tool that will enable retailer’s to text customers directly.
New Products/Services
Year: 2019
In September, the company announced to introduce three new iPhone models with improved camera features.
Contracts/Agreements
Year: 2019
In September, the company along with the National Institutes of Health, and Harvard University entered into a research partnership for a major long-term study of women’s health.
New Products/Services
Year: 2019
In September, the company introduced a new research app for the Apple Watch to allow U.S. users to participate in health studies.
Plans/Strategy
Year: 2019
In September, the company announced its plans to open a flagship store in the Polanco, Mexico City.
Plans/Strategy
Year: 2019
In September, the company announced its plan to invest US$1 billion in India's Apple manufacturing facility.
Corporate Changes/Expansions
Year: 2019
In September, the company opened its new Apple Store in Tokyo.
New Products/Services
Apple Inc History
Apple Inc © MarketLine
Page 18
Year: 2019
In September, the company introduced a new ultra wideband chip to render Bluetooth obsolete.
Corporate Changes/Expansions
Year: 2019
In September, the company announced the opening of a new store in Columbia, Maryland, the US.
Plans/Strategy
Year: 2019
In September, Apple announced its plans to manufacture its next generation of Mac Pro desktop computer in Austin, Texas.
Corporate Changes/Expansions
Year: 2019
In September, the company opened its new Apple Antara retail store in Mexico City.
Plans/Strategy
Year: 2019
In September, the company announced its plans to launch a new iPad and Macbook with Mini-LED display.
Plans/Strategy
Year: 2019
In October, the company announced its plans to open its first retail store in India.
New Products/Services
Year: 2019
In October, the company launched the new macOS Catalina.
Acquisitions/Mergers/Takeovers
Year: 2019
Apple Inc History
Apple Inc © MarketLine
Page 19
In October, the company acquired IKinema Ltd, a real-time procedural animation and supporting technology provider.
New Products/Services
Year: 2019
In October, the company launched Scottish Apple Cider.
Plans/Strategy
Year: 2019
In November, the company announced its plans to launch a new laptop with a reworked keyboard mechanism in Mid-2020.
New Products/Services
Year: 2019
In November, 'Snoopy in Space' launched Peanuts Gang on NASA Adventures on Apple TV+.
Plans/Strategy
Year: 2019
In November, the company announced its plans to launch a new iPad Pro with 3D Sensor.
Plans/Strategy
Year: 2019
In November, the company announced its plans to open a new campus in Austin, Texas.
Plans/Strategy
Year: 2019
In November, the company to open a new store in Downtown Toronto, Ontario, Canada.
New Products/Services
Year: 2019
Apple Inc History
Apple Inc © MarketLine
Page 20
In December, the company launched Apple TV+, a new video-streaming service.
New Products/Services
Year: 2019
In December, Otterbox, an iPhone case manufacturer, launched Exo Edge, a new series of cases for the Apple Watch.
Acquisitions/Mergers/Takeovers
Year: 2019
In December, the company acquired Spectral Edge Ltd., an image processing technology firm.
Corporate Changes/Expansions
Year: 2019
In December, the company announced to open its new stores in Japan.
Contracts/Agreements
Year: 2019
In December, the company collaborated with ABC News on coverage of the upcoming 2020 US presidential election in its Apple News app.
Plans/Strategy
Year: 2019
In December, the company announced its plans to open an office in Pittsburgh, Pennsylvania.
Plans/Strategy
Year: 2019
In December, the company announced its plans to expand the production of AirPods in Vietnam.
Contracts/Agreements
Year: 2019
In October, the company partnered with M1 Limited to enable eSIM feature in Apple Watch Series 5.
Apple Inc History
Apple Inc © MarketLine
Page 21
Acquisitions/Mergers/Takeovers
Year: 2018
In January, the company acquired Doe Pics Hit (Buddybuild) to develop amazing developer tools for the entire iOS community.
Patent Grant
Year: 2018
In January, the company received a US patent for its full-color 3D printing system.
New Products/Services
Year: 2018
In January, Jackery Inc, introduces new portable wireless charger for iPhone users.
New Products/Services
Year: 2018
In January, Apple launched Swift Playgrounds 2.0 with new robots, a subscription feature.
New Products/Services
Year: 2018
In January, Apple introduced HomePod voice speaker, takes on Google, Amazon.
New Products/Services
Year: 2018
In February, Amfeltec Corporation announced the offering of Apple Mac Pro users expansion solution via internal M.2 PCIe SSD AngelShark Carrier Board.
New Products/Services
Year: 2018
In February, Cisco, Apple, Aon and Allianz announced a new cyber risk management solution for businesses.
Apple Inc History
Apple Inc © MarketLine
Page 22
Corporate Changes/Expansions
Year: 2018
In February, Apple announced to open new retail store, Apple Karntner Strasse in Vienna, Austria.
Contracts/Agreements
Year: 2018
In February, Apple and Cisco partnered with insurance companies to offer discounts for cyber-crime insurance.
Patent Grant
Year: 2018
In February, the company filed patent for the Virtual Reality/ Augmented Reality headsets.
Contracts/Agreements
Year: 2018
In February, the company and Shopify partnered to develop an e-commerce platform with augmented reality, for SME businesses to manage online store.
Contracts/Agreements
Year: 2018
In February, the company and Ant Financial partnered for Chinese customers to buy products in-store and online using Alipay.
New Products/Services
Year: 2018
In March, Apple released its new bezel-less smartphone, the iPhone X with Face ID.
Acquisitions/Mergers/Takeovers
Year: 2018
In March, Apple agreed to acquire the digital magazine subscription service, Texture, from Next Issue
Apple Inc History
Apple Inc © MarketLine
Page 23
Media LLC.
Contracts/Agreements
Year: 2018
In March, IBM and Apple signed an extended pact for business applications to iOS devices for mobile machine learning.
New Products/Services
Year: 2018
In March, Apple launched a 9.7-inch ipad with pencil support for its customers.
Corporate Changes/Expansions
Year: 2018
In April, Apple opened a new retail store in Shinjuku district, Tokyo.
Corporate Changes/Expansions
Year: 2018
In February, the company opened a retail store in Vienna, Austria.
Patent Grant
Year: 2018
In April, the company filed a patent for its virtual reality experiences in self-driving cars.
New Products/Services
Year: 2018
In April, Apple launched the new iPhone recycling robot, Daisy.
Plans/Strategy
Year: 2018
In April, Apple plans to expand its engineering center in downtown Seattle, the US, extending its presence.
Apple Inc History
Apple Inc © MarketLine
Page 24
New Products/Services
Year: 2018
In April, the company launched a new (PRODUCT)RED iPhone X Leather Folio.
Others
Year: 2018
In May, the company, Alcoa, Rio Tinto, the Government of Canada, and the Government of Quebec agreed to invest C$188 million for carbon-free aluminium smelting process.
Plans/Strategy
Year: 2018
In May, the company planned to provide training for blind and deaf communities with accessible coding by partnering with leading educators.
Contracts/Agreements
Year: 2018
In May, the company entered into a partnership with Volkswagen, to build autonomous electric vans.
New Products/Services
Year: 2018
In June, the company introduced macOS Mojave, the latest version of advanced desktop operating system.
New Products/Services
Year: 2018
In June, the company introduced a new App store connect App for developers.
New Products/Services
Year: 2018
In June, the company opened Health Records API to developers and researchers to create an ecosystem
Apple Inc History
Apple Inc © MarketLine
Page 25
of apps that utilize health record data to empower consumers for various healthcare opportunities.
New Products/Services
Year: 2018
In June, Apple introduced a new platform, ARKit 2, that supports developers to integrate shared experiences.
New Products/Services
Year: 2018
In June, Apple introduced a new platform, ARKit 2, that supports developers to integrate shared experiences.
Patent Grant
Year: 2018
In June, the company signed a patent for wearable BP monitor, with a bluetooth compatible, a sensor and touchscreen.
New Products/Services
Year: 2018
In June, the company announced to expand its supporting app for iOS devices to more than 20 new countries and regions.
Plans/Strategy
Year: 2018
In June, the company plans to launch its original TV programming at a lower price than Netflix.
New Products/Services
Year: 2018
In June, the company released the third betas for iOS 11.4.1 and tvOS 11.4.1 for testing.
Contracts/Agreements
Year: 2018
Apple Inc History
Apple Inc © MarketLine
Page 26
In June, the company partnered with Intel to manufacture modems for Apple iPhone 2018.
Acquisitions/Mergers/Takeovers
Year: 2018
In June, the company awarded an order to Sesame Workshop for live action and animated series, and develop a puppet show.
New Products/Services
Year: 2018
In June, the company launched Apple Watch Series 3 in Mena region.
Plans/Strategy
Year: 2018
In June, the company announced its plans to introduce new high-end AirPods, a new HomePod, and new studio quality over-ear headphones.
Others
Year: 2018
In June, the company rolled out its keyboard repair program for faulty MacBooks.
Corporate Changes/Expansions
Year: 2018
In June, the company opened its new retail location in Seattle, an University Village of Washington.
Plans/Strategy
Year: 2018
In June, the company planned to introduce its wireless charge feature on its AirPods wireless earphones.
New Products/Services
Year: 2018
Apple Inc History
Apple Inc © MarketLine
Page 27
In July, the company announced to introduce MacBook Pro with model number MacBookPro15,3 embedded with Intel Core i7-8559U processor.
Plans/Strategy
Year: 2018
In July, the company announced its plans to shut down the photo print products service.
Corporate Changes/Expansions
Year: 2018
In July, the company's secretive autonomous car program added 11 new test vehicles to its fleet in California, the US.
Corporate Changes/Expansions
Year: 2018
In July, the company opened a new retail store, Apple Piazza Liberty in Milan, Italy.
Plans/Strategy
Year: 2018
In July, the company announced its plans to launch iOS 12 that includes ARKit update.
Others
Year: 2018
In July, the company expanded the availability of carrier billing and lane guidance to TIM, Bite, U Mobile, Singtel and StarHub, Sunrise and O2.
New Products/Services
Year: 2018
In July, the Roads and Transport Authority (RTA) in Dubai introduced Apple Pay for safe payments environment via RTA Dubai app.
Plans/Strategy
Year: 2018
Apple Inc History
Apple Inc © MarketLine
Page 28
In August, Apple announced its plans to launch dual-SIM with 6.1-inch LCD display iPhone model exclusively in China.
Contracts/Agreements
Year: 2018
In August, Apple, Etsy, Akamai and Swiss Re signed an agreement for the development of two new wind and solar energy farms in Illinois and Virginia, the US.
Contracts/Agreements
Year: 2018
In August, Upstate Medical University partnered with Apple to support the university's HealthRecords on iPhone.
Others
Year: 2018
In August, the company joined the smart home-dedicated group, the Thread Group.
Contracts/Agreements
Year: 2018
In August, Apple and Verizon signed a partnership to provide a musical perk for unlimited customers.
Contracts/Agreements
Year: 2018
In June, the company entered into a partnership with Adobe, on augmented reality tools for developers and designers.
Acquisitions/Mergers/Takeovers
Year: 2018
In August, Cool Holdings, in partnership with Apple, acquired seven OneClick retail stores in the Dominican Republic for a value at US$4.3 million.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 29
Year: 2018
In August, Apple announced its plans to open five to six 5,000 sq.ft. independent outlets in India.
Plans/Strategy
Year: 2018
In August, the company planned to launch new generation iPads, iPhones, and Apple watches.
Plans/Strategy
Year: 2018
In August, the company announced its plans to launch iOS 12 and macOS 10.14.
Acquisitions/Mergers/Takeovers
Year: 2018
In August, the company acquired Akonia Holographics LLC.
Plans/Strategy
Year: 2018
In September, the company announced its plans to launch new iPhones, watches, an entry-level laptop, a pro-focused Mac mini desktop computer and other new accessories like AirPower wireless charger.
Plans/Strategy
Year: 2018
In September, Apple announced its plans to launch three new iPhones including Apple Watch 4 series, iPads and Homepods.
New Products/Services
Year: 2018
In September, the company launched iPhone XR smartphone with advanced feautures.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 30
Year: 2018
In September, the company announced its plans to open a new store in Paris, France.
Plans/Strategy
Year: 2018
In September, the company announced its plans to launch the dual-SIM iPhones.
New Products/Services
Year: 2018
In September, the company launched a 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max with super retina displays and other features.
Contracts/Agreements
Year: 2018
In September, Apple collaborated with Salesforce for the redesigned Salesforce Mobile app, with customer relationship management apps for iOS.
Plans/Strategy
Year: 2018
In September, Apple announced its plans to open two retail stores at Deer Park and Lehigh Valley, the US.
Others
Year: 2018
In October, by utilizing the Apple's Motion Tracking Technology the Swedish Game Studio Bublar introduced Mobile Sports Game.
Corporate Changes/Expansions
Year: 2018
The company expanded its Business Chat feature to international markets, including, Hong Kong, Canada, Japan, France, Australia, Germany, Italy, Singapore, Switzerland, and the UK.
Apple Inc History
Apple Inc © MarketLine
Page 31
Litigation
Year: 2018
Apple wins a reversal of US$234 million patent damages award in University of Wisconsin patent lawsuit.
Acquisitions/Mergers/Takeovers
Year: 2018
In October, the company acquired a visual effects startup, Spektral for US$30 million.
Contracts/Agreements
Year: 2018
In September, Cardiogram, the Apple Watch app, partnered with Greenhouse Life Insurance Company and Amica Life to provide accidental death insurance worth around US$1,000 to Apple Watch owners.
Acquisitions/Mergers/Takeovers
Year: 2018
In October, the company agreed to acquire Dialog Semiconductor's certain assets, for US$600 million.
Acquisitions/Mergers/Takeovers
Year: 2018
In October, the company acquired Asaii, a music analytics startup.
New Products/Services
Year: 2018
In October, Apple introduced its new T2 security chip, MacBook Air, that helps in protecting the device’s encryption keys, storage, secure boot features and fingerprint data.
Corporate Changes/Expansions
Year: 2018
In October, the company introduced its new Apple store in Thailand, extending its market in Southeast Asia.
Apple Inc History
Apple Inc © MarketLine
Page 32
Contracts/Agreements
Year: 2018
In October, Apple Music and lyric database Genius partnered that allows to visit Genius and play any song in full on the song's lyric page, for Apple Music subscribers.
Acquisitions/Mergers/Takeovers
Year: 2018
In October, the company, Here Technologies, and Trimble announced their plans to acquire digital mapping and routing company, TomTom.
New Products/Services
Year: 2018
In November, the company introduced Dashboard, Audit Log features to improve visibility, accountability, and compliance in its devices.
Acquisitions/Mergers/Takeovers
Year: 2018
In October, the company agreed to acquire augmented reality company, Leap Motion.
Plans/Strategy
Year: 2018
In October, Apple announced its plan to launch iPad with facial recognition feature.
Plans/Strategy
Year: 2018
In November, the company announced its plans to use the 8161, an Intel 5G modem, in its 2020 batch of iPhones.
New Products/Services
Year: 2018
In November, Apple launched its new facial biometric authentication system, the Face ID, with the 2017
Apple Inc History
Apple Inc © MarketLine
Page 33
iPhone X.
Others
Year: 2018
In November, Apple released the new watchOS 5.1.1, to fix bugs in earlier version of watchOS 5.1.
Plans/Strategy
Year: 2018
In July, Apple and ten initial suppliers announced its plans to invest approximately US$300 million into the China Clean Energy Fund for climate change solutions.
Corporate Changes/Expansions
Year: 2018
In November, the company announced to reopen store at Alderwood Mall, Washington, the US.
Contracts/Agreements
Year: 2018
In June, the company partnered with Citibank to provide cashback on its items within the iPad, Apple Watch, Apple Pencil, and MacBook range.
Contracts/Agreements
Year: 2018
In November, the company signed a deal with Amazon.com to sell its iPhones, iPads, Watches on e- commerce platform.
Acquisitions/Mergers/Takeovers
Year: 2018
In November, Apple acquired Silk Labs, an artificial intelligence-based startup.
New Products/Services
Year: 2018
Apple Inc History
Apple Inc © MarketLine
Page 34
In November, the company announced its plans to launch three new iPhones with a new kind of antenna assistance.
New Products/Services
Year: 2018
In December, the company announced the launch of new online store that provide discounts to active military and veterans.
New Products/Services
Year: 2018
In December, the company announced the launch of Apple Watch Series 4 that enable customers to take an ECG directly from the wrist.
Plans/Strategy
Year: 2018
In December, the company announced the plan to build US$1 billion campus in Austin Hub, Texas, the US and expand in Other Tech Hotbeds.
Others
Year: 2018
In December, a new open-minded travel app launched on the Apple and Google Play App stores that focuses on providing a platform to share their travel discoveries for the LGBTQ+ community.
Plans/Strategy
Year: 2018
In December, Apple announced its plan to launch a low-price 10-inch iPad and a new iPad mini.
Plans/Strategy
Year: 2018
In June, the company and Zurich announced their plans to launch a broker app in the UK.
Acquisitions/Mergers/Takeovers
Apple Inc History
Apple Inc © MarketLine
Page 35
Year: 2018
In December, the company acquired Platoon, a UK-based music startup company.
Contracts/Agreements
Year: 2018
In April, the company entered into an agreement to acquire non-registered trademark rights of Hanwang Technology Co Ltd for US$8 million.
Contracts/Agreements
Year: 2017
In November, BioTelemetry, Inc signed an agreement to provide Cardiac monitoring for Apple’s Heart study.
New Products/Services
Year: 2017
In December, Apple announced a new update to its professional video editing app, Final Cut Pro X, which enables 360-degree VR video editing features and support for High Dynamic Range (HDR) video.
New Products/Services
Year: 2017
In October, VIA Technologies, Inc., announced the launch of the Apple iPhone compatible VRCam X2 from Taiji Vision Co. Ltd.
New Products/Services
Year: 2017
In December, Integrated Device Technology, Inc., introduced first transmitter reference design for wireless charging of iPhone 8 and iPhone X models.
New Products/Services
Year: 2017
December, Rokform introduced fuzion Pro for iPhone X customers.
Apple Inc History
Apple Inc © MarketLine
Page 36
New Products/Services
Year: 2017
In December, OTATAA's family app "Xmas Night" is available as version 2.0 to be downloaded for free from the Apple App Store.
Corporate Changes/Expansions
Year: 2017
In February, the company launched its Apple Pay in Sweden, Denmark and Finland.
New Products/Services
Year: 2017
In March, Qardio announced the availability of its QardioArm in Apple stores.
Contracts/Agreements
Year: 2017
In December, Apple and city of Chicago partnered to provide coding opportunities to city’s students.
Acquisitions/Mergers/Takeovers
Year: 2017
In December, the company agreed to acquire Shazam Entertainment, for US$400 million.
Corporate Changes/Expansions
Year: 2017
In March, the company opened its new office in Wellington, New Zealand.
Corporate Changes/Expansions
Year: 2017
In July, the company opened its new office in Wellington, New Zealand.
Corporate Changes/Expansions
Apple Inc History
Apple Inc © MarketLine
Page 37
Year: 2017
In July, the company opened its new office in Wellington, New Zealand.
Acquisitions/Mergers/Takeovers
Year: 2017
In May, the company along with Seagate Technology Public Ltd Co, Hoya Corp and SK Hynix Inc acquired Toshiba memory chip business for US$17.92 billion.
Financing Agreements
Year: 2016
In June, Didi Chuxing raised US$7.3 billion in a financing round led by Apple, China Life, and other investors.
Acquisitions/Mergers/Takeovers
Year: 2016
In February, the company acquired LegbaCore, a consultancy firm.
Acquisitions/Mergers/Takeovers
Year: 2016
In December, the company acquired Indoor.io.
New Products/Services
Year: 2016
In August, the company announced to introduce mobile carrier billing services in Switzerland and Taiwan.
Contracts/Agreements
Year: 2016
In December, the company along with Google and Microsoft entered into a partnership with LG Display to develop a foldable OLED display for smartphones.
Acquisitions/Mergers/Takeovers
Apple Inc History
Apple Inc © MarketLine
Page 38
Year: 2015
In April, the company acquired Dryft, a company that develops keyboard apps.
Acquisitions/Mergers/Takeovers
Year: 2009
In June, the company acquired additional 5.9% stake in Imagination Technologies for US$5.17 million.
Acquisitions/Mergers/Takeovers
Year: 2008
In December, the company acquired 3.6% stake in Imagination Technologies, a software design company.
Asset Purchase
Year: 2005
In March, the company acquired SchemaSoft, a developer of software components for facilitating digital information workflow.
Acquisitions/Mergers/Takeovers
Year: 2001
In April, the company acquired Blue Fish Labs.
Acquisitions/Mergers/Takeovers
Year: 2000
In April, the company acquired DVD authoring software products and the associated underlying technology from Astarte GmbH.
New Products/Services
Year: 2017
In November, Apple launched iPhone X in 13 more countries.
Corporate Changes/Expansions
Apple Inc History
Apple Inc © MarketLine
Page 39
Year: 2017
In November, Apple launched its first redesigned Apple store in Australia.
Corporate Changes/Expansions
Year: 2017
In November, Apple opened its new store at Domain Northside in Austin.
New Products/Services
Year: 2017
In October, T-Mobile announced to offer iPhone X smartphone to its customers.
Contracts/Agreements
Year: 2017
In October, Apple and GE partnered on software solution to help track power plants.
New Products/Services
Year: 2017
In October, Apple and GE paired up to bring the Industrial Internet to the iPhone and iOS.
Contracts/Agreements
Year: 2017
In October, Apple and GE partnered to bring Predix industrial apps to iPhone and iPad.
New Products/Services
Year: 2017
In December, the company introduced watchOS 4.2.2 beta for Apple Watch.
New Products/Services
Year: 2017
In October, the company launched iOS 11.0.3 update for iPhone, iPad, and iPod.
Apple Inc History
Apple Inc © MarketLine
Page 40
New Products/Services
Year: 2017
In May, Apple Pay service available to Mondadori Store customers.
New Products/Services
Year: 2017
In September, the company launched its iPhone 8 in Singapore.
New Products/Services
Year: 2017
In September, TELUS announced the availability of new generation iPhone 8 and iPhone 8 Plus, and Apple Watch Series 3.
New Products/Services
Year: 2017
In September, the company launched its new smartphone iPhone X.
New Products/Services
Year: 2017
In September, Logitech announced the Circle 2 Wired home security cameras and mounts now work with Apple HomeKit.
New Products/Services
Year: 2017
In December, the company launched new iPhones with bigger display and better battery life.
Contracts/Agreements
Year: 2017
In December, the company awarded finisar US$390 million from its Advanced Manufacturing Fund.
Apple Inc History
Apple Inc © MarketLine
Page 41
Contracts/Agreements
Year: 2017
In July, the company entered into an agreement with with medical device maker, Dexcom.
New Products/Services
Year: 2017
In December, the company announced to launch three new iPhones with bigger display and better battery life.
Contracts/Agreements
Year: 2017
In October, the company to provide secure mobile payments through apple pay inbuilt with a EMV tokenization software and assisted by Rambus in partnership with eftpos.
Acquisitions/Mergers/Takeovers
Year: 2017
In November, the company acquired virtual/augmented reality startup, Vrvana.
Acquisitions/Mergers/Takeovers
Year: 2017
In October, the company acquired PowerbyProxi, a company specializing in wireless charging technologies based on the Qi wireless standard from New Zealand.
Acquisitions/Mergers/Takeovers
Year: 2017
In October, the company announced the acquisition of camera sensor firm, InVisage Technologies.
Acquisitions/Mergers/Takeovers
Year: 2017
In September, the company announced the acquisition of Regaind, a French artificial intelligence startup.
Apple Inc History
Apple Inc © MarketLine
Page 42
Contracts/Agreements
Year: 2017
In August, the company and Accenture collaborated to assist businesses transform how their people engage with customers through innovative business solutions for iOS.
New Products/Services
Year: 2017
In August, the company to launch a 4K HDR streaming Apple TV.
Corporate Changes/Expansions
Year: 2017
In August, the company planned to construct a new data center in Waukee, Iowa, a midwestern U.S. state.
Corporate Changes/Expansions
Year: 2017
In August, Apple released a new version for iPhone 6 in India.
Plans/Strategy
Year: 2017
In August, Apple plans to launch a new store in Kyoto, Japan.
New Products/Services
Year: 2017
In August, Apple introduced a new beta, Beta 5 for iOS 11 Developer.
Contracts/Agreements
Year: 2017
In July, District of Columbia signed a deal to establish an Apple store to the historic Carnegie Library in Mount Vernon Square, Washington, D.C., the US.
Apple Inc History
Apple Inc © MarketLine
Page 43
Corporate Changes/Expansions
Year: 2017
In July, the company eliminated nano and shuffle stand alone digital music players from its portfolio.
Contracts/Agreements
Year: 2017
In July, the company partnered with Cochlear for the launch of the first made for iPhone Cochlear implant.
Corporate Changes/Expansions
Year: 2017
In July, the company opened up a GPU Design Center Near Imagination Technologies Headquarters.
Contracts/Agreements
Year: 2017
In June, the company partnered with Microsoft to build Skype for iOS users.
Contracts/Agreements
Year: 2017
In July, the company and PayPal partnered for the payment options.
Corporate Changes/Expansions
Year: 2017
In July, the company to open its first data center in China to speed up services.
Plans/Strategy
Year: 2017
In June, the company planned for second European datacentre in Denmark.
Plans/Strategy
Year: 2017
Apple Inc History
Apple Inc © MarketLine
Page 44
In June, the company announced its plans to launch three OLED iPhones.
Contracts/Agreements
Year: 2017
In June, the company teamed up Hertz for a small fleet of Lexus RX 450h SUVs for its autonomous driving technology.
Contracts/Agreements
Year: 2017
In June, the company and Tele2, an alternative mobile operator, partnered to develop telecom services.
Contracts/Agreements
Year: 2017
In June, the company and Cisco partnered for new opportunities for service providers.
New Products/Services
Year: 2017
In June, the company launched new 10.5-inch and 12.9-inch iPad Pro models in market.
Contracts/Agreements
Year: 2017
In June, the company and IKEA partnered to provide augmented reality mobile app, which provide consumers a try-before-you-buy furniture shopping experience.
Corporate Changes/Expansions
Year: 2017
In June, the company to open its first store in Taiwan.
New Products/Services
Year: 2017
Apple Inc History
Apple Inc © MarketLine
Page 45
In June, the company introduced new accessories including wireless Magic Keyboard with numeric keypad.
New Products/Services
Year: 2017
In June, the company introduced iOS 11 to support Pay Cash, a peer-to-peer payments feature.
New Products/Services
Year: 2017
In June, the company launched Swift Playgrounds, its educational coding app for iPad, to provide to educate code using robots, drones and musical instruments.
Plans/Strategy
Year: 2017
In June, the company to launch Siri Speaker product to counter its rival Amzon's Echo.
Corporate Changes/Expansions
Year: 2017
In May, the company opened up a store in Singapore.
Acquisitions/Mergers/Takeovers
Year: 2017
In June, the company acquired SensoMotoric Instruments, a provider of eye tracking systems.
Plans/Strategy
Year: 2017
In June, the company plans to launch chat platform, Business Chat for businesses to connect with the customers directly.
New Products/Services
Year: 2017
Apple Inc History
Apple Inc © MarketLine
Page 46
Apple unveiled the all-new App Store, designed to make discovering apps and games easier than ever before.
Others
Year: 2017
Nokia and Apple settled all litigation related to their intellectual property dispute and agreed a multi-year patent license.
Contracts/Agreements
Year: 2017
The company and Nokia signed a partnership agreement to provide network infrastructure products and services to Apple.
New Products/Services
Year: 2017
The company introduced the new AI Chips and Ditch Intel and Qualcomm.
Others
Year: 2017
The company invested US$200 million in Corning’s Harrodsburg, Kentucky glass-making facility.
New Products/Services
Year: 2017
The company introduced a new app development curriculum for students.
Plans/Strategy
Year: 2017
The company planned for expansion of its production capacity in Bengaluru, Karnataka, India.
Plans/Strategy
Year: 2017
Apple Inc History
Apple Inc © MarketLine
Page 47
The company planned to start production of iPhone in Bengaluru, Karnataka, India.
Plans/Strategy
Year: 2017
The company planned to release three new iPhones.
Corporate Changes/Expansions
Year: 2017
The company opened its retail store in Singapore.
Plans/Strategy
Year: 2017
The company planned to buy half city block for new facility in Reno.
Plans/Strategy
Year: 2017
The company planned to open its new flagship retail store in Mexico City.
Plans/Strategy
Year: 2017
The company planned to establish its retail store at The Dubai Mall.
Contracts/Agreements
Year: 2017
Apple Indian entered into an agreement with Karnataka government, to establish a manufacturing facility to assemble iPhones in India.
Plans/Strategy
Year: 2017
The company planned to establish two more research and development centers in China.
Apple Inc History
Apple Inc © MarketLine
Page 48
Corporate Changes/Expansions
Year: 2017
The company relocated St. Johns Town Center store in Jacksonville, Florida.
Plans/Strategy
Year: 2017
The company planned to introduce Apple Pay in Belgium.
Corporate Changes/Expansions
Year: 2017
The company opened its retail store in Cologne, Germany.
Corporate Changes/Expansions
Year: 2017
Apple Self Storage opened a new facility in Kitchener, Ontario, Canada.
Plans/Strategy
Year: 2017
The company planned for expansion of its data center operations in Reno, Nevada , the US.
Corporate Awards
Year: 2017
The company received Louis Braille award to provide accessibility functions in devices such as iPhone, iPad, Apple Watch, and Mac.
Plans/Strategy
Year: 2017
The company planned to introduce its third generation Apple Watch.
New Products/Services
Apple Inc History
Apple Inc © MarketLine
Page 49
Year: 2017
The company announced to launch three new iPads in spring 2017.
Commercial Operation
Year: 2017
The company announced that it's new headquarters called as spaceship will open in 2017.
Commercial Operation
Year: 2017
The company opened its first R&D center in the city of Tangerang, Indonesia to retail its iPhone 7 and 7 Plus products.
Commercial Operation
Year: 2017
The company announced to open its first official Apple store in Buenos Aires, the Argentina in 2018.
New Products/Services
Year: 2017
The company announced to launch the annual release of their next iPhone X in excess of US$ 1000.
New Products/Services
Year: 2017
The company partnered with Carl Zeiss to launch AR optics in 2018.
Financing Agreements
Year: 2017
Didi Chuxing secured US$6 billion in funding from Apple and other investors.
Contracts/Agreements
Year: 2017
Apple Inc History
Apple Inc © MarketLine
Page 50
Apple entered into partnership with Carl Zeiss, to introduce AR Glasses.
Contracts/Agreements
Year: 2017
Apple entered into an agreement with Iberdrola, to purchase electricity from wind farm in Oregon, the US.
Plans/Strategy
Year: 2017
The company planned to introduce redesigned iPad Pro and Siri Speaker at WWDC.
Plans/Strategy
Year: 2017
The company planned to introduce peer-to-peer Apple Pay service.
Plans/Strategy
Year: 2017
The company planned for expansion of data center in Nevada, to meet the demand of iCloud Storage.
New Products/Services
Year: 2017
The company and Nike launched Apple Watch Nike+.
Plans/Strategy
Year: 2017
The company planned to release three new laptops.
Acquisitions/Mergers/Takeovers
Year: 2017
The company acquired Beddit, a sleep tracking company.
Corporate Changes/Expansions
Apple Inc History
Apple Inc © MarketLine
Page 51
Year: 2017
The company introduced its new store in Dubai.
Acquisitions/Mergers/Takeovers
Year: 2017
The company acquired Lattice Data for US$200 million.
Corporate Changes/Expansions
Year: 2017
The company inaugurated its first retail store in Taiwan in the Taipei 101 mall.
Contracts/Agreements
Year: 2017
The company's Apple pay partnered with Santander MasterCard credit and debit cards to provide access to make payments.
Commercial Operation
Year: 2017
The company's Apple Pay service launched for the users in Taiwan.
New Products/Services
Year: 2017
The company launched new 9.7-inch iPad, with retina display, in India.
Contracts/Agreements
Year: 2017
Apple entered into an agreement with Montague Wind Power Project for purchasing power.
Corporate Changes/Expansions
Year: 2017
Apple Inc History
Apple Inc © MarketLine
Page 52
The company opened its new stores in Nanjing, Cologne and Miami.
Acquisitions/Mergers/Takeovers
Year: 2017
In March, the company acquired DeskConnect, the maker of Workflow automation application.
Corporate Changes/Expansions
Year: 2017
The company announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April 2017.
New Products/Services
Year: 2017
The company launched its new iPhone 7 and iPhone 7 Plus RED special edition.
New Products/Services
Year: 2017
Apple launched a new app, Clips, for creating expressive videos on iPhone and iPad.
New Products/Services
Year: 2017
The company launched contactless payment service in Ireland.
Contracts/Agreements
Year: 2017
Sionic Mobile launched ION Rewards for Apple Watch, with a three-digit checkout process, in San Francisco.
New Products/Services
Year: 2017
Apple Inc History
Apple Inc © MarketLine
Page 53
The company released kernel vulnerabilities CVE-2017-2370 and CVE-2017-2360 for iOS 10.2.1 and macOS Sierra 10.12.3.
Contracts/Agreements
Year: 2017
The company entered into an agreement with NV Energy, to build 200 megawatts of additional solar energy in Nevada.
Plans/Strategy
Year: 2017
The company announced plans to open a new flagship location in Milan, Italy.
Plans/Strategy
Year: 2017
The company announced its plans to relocate its Fifth Avenue New York City, the US.
Plans/Strategy
Year: 2017
The company announced plans to open a larger store at Crabtree Valley Mall in Raleigh, North Carolina, the US.
Acquisitions/Mergers/Takeovers
Year: 2017
The company acquired iCloud Network Solution (iCloud.NET).
Acquisitions/Mergers/Takeovers
Year: 2017
The company announced the acquisition of Israel-based start-up, RealFace.
Corporate Changes/Expansions
Year: 2017
Apple Inc History
Apple Inc © MarketLine
Page 54
The company announced the opening of first store in Korea.
Plans/Strategy
Year: 2017
Apple plans to launch a 15-inch MacBook with desktop class and Kaby Lake internals.
Plans/Strategy
Year: 2016
The company planned to introduce 5 inch iPhone with vertical dual camera system.
Plans/Strategy
Year: 2016
The company planned to release iPhone 8 alongside iPhone 7s and iPhone 7s Plus.
Corporate Changes/Expansions
Year: 2016
The company entered augmented reality based wearable digital glass segment.
Plans/Strategy
Year: 2016
The company planned to release iPad Mini 5.
Plans/Strategy
Year: 2016
The company planned to introduce three new MacBook devices.
Plans/Strategy
Year: 2016
The company planned to open retail store and events center in Washington, DC, the US.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 55
Year: 2016
The company planned to introduce iPhone 7, Apple Watch 2, iOS 10 and New MacBook Pro.
Commercial Operation
Year: 2016
The company plans to open a dedicated distribution center in India to increase the availability of Apple i Phones.
Plans/Strategy
Year: 2016
The company planned to introduce new iPhone feature for Japan to allow users for paying mass-transit rides through smartphones.
New Products/Services
Year: 2016
The company plans to launch FeliCa-enabled technology iPhone that supports tap-to-pay solutions for Japan's trains.
Plans/Strategy
Year: 2016
The company planned to introduce headphone jack-less iPhone 7.
Plans/Strategy
Year: 2016
The company planned to introduce Watch 2 without cellular support to avoid battery life worries.
Plans/Strategy
Year: 2016
The company planned to open its store in Vienna, Austria.
New Products/Services
Apple Inc History
Apple Inc © MarketLine
Page 56
Year: 2016
The company announced to launch Felica-enabled iPhone, which uses contactless technology invented by Sony.
Plans/Strategy
Year: 2016
The company planned to establish its research and development centre in China.
Plans/Strategy
Year: 2016
The company planned to release 10.5-inch iPad Pro model in next year.
Others
Year: 2016
The company invested in augmented reality.
Plans/Strategy
Year: 2016
The company planned to introduce its store in Williamsburg, Brooklyn.
Contracts/Agreements
Year: 2016
The company partnered with Foxconn, in which Apple focused to expand its market in Southeast Asia by constructing two R&D centers in Indonesia, and China.
Corporate Changes/Expansions
Year: 2016
The company introduced Apple Pay in Hong kong.
Contracts/Agreements
Apple Inc History
Apple Inc © MarketLine
Page 57
Year: 2016
Apple and University of Naples Federico introduced iOS Developer Academy in San Giovanni a Teduccio, Naples, Italy.
Contracts/Agreements
Year: 2016
Samsung and Apple planned to introduce flagship smartphones.
Contracts/Agreements
Year: 2016
Apple entered into an agreement with Foxconn, to expand in Southeast Asia.
Contracts/Agreements
Year: 2016
Samsung and Apple planned to introduce payment system in Russia.
Contracts/Agreements
Year: 2016
Farfetch entered into partnership with Apple, to introduce a new music channel.
Plans/Strategy
Year: 2016
The company planned to establish imaging research lab in Grenoble, France.
Plans/Strategy
Year: 2016
The company planned to establish an app developer school in Italy.
Plans/Strategy
Year: 2016
Apple Inc History
Apple Inc © MarketLine
Page 58
The company planned to open its first store in Taiwan.
Plans/Strategy
Year: 2016
The company set to introduce three new iPhone models.
Plans/Strategy
Year: 2016
The company planned to open its fifth store in Hong Kong.
Contracts/Agreements
Year: 2016
Visa and American Express planned to introduce Apple Pay in Hong Kong.
Plans/Strategy
Year: 2016
The company planned to introduce Apple Watch 2 alongside iPhone 7.
Plans/Strategy
Year: 2016
The company set to introduce IPhone SE at iConnect Store Lekki and SPAR Hypermarket VI Lagos.
Corporate Changes/Expansions
Year: 2016
The company announced opening of its first Apple Store in Macau Special Administrative Region, China.
Plans/Strategy
Year: 2016
The company to introduce a redesigned Apple Music app in fall.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 59
Year: 2016
The company planned to introduce iMessage on Android.
Litigation
Year: 2016
The company filed an application with FERC for selling electricity and other power services.
Plans/Strategy
Year: 2016
The company to introduce new MacBook Air with minor refresh.
Plans/Strategy
Year: 2016
The company planned to release iPhone 7 with 256GB storage capacity and fast charging.
Plans/Strategy
Year: 2016
The company planned to introduce 5K monitor with built-in graphics card.
Plans/Strategy
Year: 2016
The company planned for expansion of its Apple Pay services in Asia and Europe.
Plans/Strategy
Year: 2016
The company to introduce thinner and lighter MacBook Pro models with Touch ID.
Financing Agreements
Year: 2016
Apple Inc History
Apple Inc © MarketLine
Page 60
The company invested in research and development centre in Beijing's Zhongguancun technology hub with US$45 million.
Plans/Strategy
Year: 2016
The company planned for expansion of its operations in United Arab Emirates.
Plans/Strategy
Year: 2016
The company planned to establish Apple stores for selling used iPhones in India.
Commercial Operation
Year: 2016
The company commenced iPhone 7 production with three new models arriving.
Plans/Strategy
Year: 2016
The company set to open new Union Square store in San Francisco.
Plans/Strategy
Year: 2016
The company to introduce iPhone SE in Brazil.
Plans/Strategy
Year: 2016
The company planned to establish three of its own retail stores in India.
Plans/Strategy
Year: 2016
The company planned to introduce All Glass iPhones with an AMOLED display.
Apple Inc History
Apple Inc © MarketLine
Page 61
Contracts/Agreements
Year: 2016
Apple entered into partnership with WWF, to introduce 24 Apps for Earth in its app store.
Plans/Strategy
Year: 2016
The company planned to introduce Apple watch 2.
Plans/Strategy
Year: 2016
The company to introduce Apple iPhone SE in Netherlands.
Plans/Strategy
Year: 2016
Apple planned to introduce iPhone SE in India.
Plans/Strategy
Year: 2016
The company planned to release new 13 inch and 15 inch MacBook models.
Plans/Strategy
Year: 2016
Apple planned to introduce iPhone SE in Australia.
Corporate Changes/Expansions
Year: 2016
The company expanded its presence in China with introducing new store.
Plans/Strategy
Year: 2016
Apple Inc History
Apple Inc © MarketLine
Page 62
The company planned to release smaller screen iPhone and iPad.
Plans/Strategy
Year: 2016
The company planned to introduce 5.8-inch iPhone.
Plans/Strategy
Year: 2016
The company planned to open new office in San Francisco.
Plans/Strategy
Year: 2016
The company planned to open Brickell City Centre in Florida.
Plans/Strategy
Year: 2016
The company planned to introduce a new iPhone and an iPad with A9 and A9X processor.
Plans/Strategy
Year: 2016
The company planned to introduce its first technology development centre in Hyderabad, India.
Plans/Strategy
Year: 2016
The company planned to introduce more apps to mobile platform.
Contracts/Agreements
Year: 2016
The company planned for opening its third retail store in Turkey.
Apple Inc History
Apple Inc © MarketLine
Page 63
Plans/Strategy
Year: 2016
The company planned to open store in Galeria Polnocna.
Plans/Strategy
Year: 2016
The company planned to open its first store in Shandong Province, China.
Corporate Changes/Expansions
Year: 2016
The company opened its 33rd Apple store in Qingdao, China.
Plans/Strategy
Year: 2016
The company planned to introduce iPhone 5se with 4 inch display and new Watch accessories at March event.
Plans/Strategy
Year: 2016
The company planned to open center for developing iOS apps in Naples.
Plans/Strategy
Year: 2016
The company planned to open its office in Kanata.
Plans/Strategy
Year: 2016
Apple and Beats Electronics to release wireless earphones with iPhone 7.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 64
Year: 2016
The company planned to open stores in India.
Plans/Strategy
Year: 2016
The company to introduce two more Apple stores in China.
Plans/Strategy
Year: 2016
The company planned for opening its 30th retail outlet store in Xiamen, China.
Plans/Strategy
Year: 2016
The company planned to expand its retail store in Latin America.
Plans/Strategy
Year: 2016
The company planned to introduce Apple car in next three years.
Plans/Strategy
Year: 2016
The company planned for opening its 25th retail store in China.
Contracts/Agreements
Year: 2016
The company and Deloitte partnered for the transformation of the business through iPhone and iPad.
New Products/Services
Year: 2016
The company introduced an update for its video editing app, Final Cut Pro X.
Apple Inc History
Apple Inc © MarketLine
Page 65
New Products/Services
Year: 2016
The company introduced the thinnest and lightest MacBook Pro.
Plans/Strategy
Year: 2016
The company plans to launch Apple AirPods.
New Products/Services
Year: 2016
The company introduced TV app for iPhone, iPad, and Apple TV in the US.
Plans/Strategy
Year: 2016
The company plans to introduce a new 10.5-inch tablet, for the education sector and enterprises in the US.
Plans/Strategy
Year: 2016
The company plans to launch its research and development centers in Jakarta, Indonesia.
Corporate Changes/Expansions
Year: 2016
The company announced the reopening of its flagship Regent Street retail location in London, England.
New Products/Services
Year: 2016
The company launched its Apple Pay software in Russia.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 66
Year: 2016
The company planned to acquire stake in Nanyang Runtang New Energy, Zibo Runchuan New Energy, Shuozhou Pinglu Sineng Wind Power, and Qiaojia Tianqiao Wind Power.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of its first store in Mexico, the US.
Corporate Changes/Expansions
Year: 2016
The company opened a retail store in in Arrowhead Towne Center, the US.
Corporate Changes/Expansions
Year: 2016
The company opened a new store in Kwun Tong District, in Hong Kong.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of new stores in Washington D.C. and Scottsdale, Arizona, the US.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of second Chinese research lab, in the southern Chinese city of Shenzhen, China.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of its brand new retail store at Vanke Mall in Qibao, in Shanghai, China.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 67
Year: 2016
The company announced plans to open a new store in Melbourne, Australia.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of AI-Focused research and development center in Yokohama, Tokyo.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of its third Parisian store, Paris.
Corporate Changes/Expansions
Year: 2016
The company launched its mobile payment service, Apple Pay, in Spain.
Corporate Changes/Expansions
Year: 2016
The company opened a production unit in Bengaluru, India.
Plans/Strategy
Year: 2016
Mastercard plans to offer Apple Pay to provide its Spanish customers and cardholders, to transform mobile payments in easy, secure and private way.
Contracts/Agreements
Year: 2016
NBCUniversal partnered with Apple, to act as its exclusive U.S. seller for advertising Apple’s News app inventory and for the development of new advertising products.
Corporate Changes/Expansions
Apple Inc History
Apple Inc © MarketLine
Page 68
Year: 2016
The company announced to establish an iOS App design and development accelerator in Bengaluru, India to support engineering talent and accelerate growth in India’s iOS developer community.
Corporate Changes/Expansions
Year: 2016
The company announced the relocation of it's Liverpool ONE store.
Plans/Strategy
Year: 2016
Apple announced plans to open an iOS app development center in Italy, to provide students with practical skills and training on developing iOS apps for the app ecosystem.
New Products/Services
Year: 2016
The company introduced iPhone 5SE with a four inch display. Apple introduced iPad Pro with a 9.7 inch display.
Contracts/Agreements
Year: 2016
Apple and SAP entered into a partnership to deliver a new iOS software development kit (SDK) and training academy for developers, partners and customers to build native iOS apps as per their business needs.
Plans/Strategy
Year: 2015
In December, the company planned to release multiple Beats radio stations.
Plans/Strategy
Year: 2015
In December, the company planned to release iPad Air 3.
Apple Inc History
Apple Inc © MarketLine
Page 69
Plans/Strategy
Year: 2015
In December, the company planned to introduce second-generation Apple Watch at March 2016 event.
Plans/Strategy
Year: 2015
In December, the company planned to introduce MacBook Pro 2016 and MacBook Air.
Plans/Strategy
Year: 2015
In November, the company to introduce 4-inch iPhone 6c in next year.
Plans/Strategy
Year: 2015
In December, the company set to open its 28th store in Nanning, Guangxi, China.
Plans/Strategy
Year: 2015
In December, the company planned to introduce iPad Air 3 tablet.
Plans/Strategy
Year: 2015
In November, the company planned to introduce its Apple Pay service in China.
Corporate Changes/Expansions
Year: 2015
In November, the company announced opening of its 26th Apple Store in Chengdu, China.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 70
Year: 2015
In November, the company planned to introduce a new person-to-person mobile payments service.
Plans/Strategy
Year: 2015
In November, the company planned to launch 4-inch iPhone.
Contracts/Agreements
Year: 2015
In October, BBC to introduce iPlayer app for new Apple TV streaming device.
Plans/Strategy
Year: 2015
In October, the company planned to introduce its Apple Pay service in Spain, Singapore and Hong Kong.
Corporate Changes/Expansions
Year: 2015
In October, the company introduced its Apple Pay services in Australia via American Express.
Plans/Strategy
Year: 2015
In October, the company planned to open its first store in Singapore.
Contracts/Agreements
Year: 2015
In October, Apple partnered with Croma to open first brick-and-mortar Apple store in India.
Corporate Changes/Expansions
Year: 2015
In October, the company introduced iPhone 6s in South Korea.
Apple Inc History
Apple Inc © MarketLine
Page 71
Corporate Changes/Expansions
Year: 2015
In October, the company introduced Apple watch in Saudi Arabia and United Arab Emirates.
Plans/Strategy
Year: 2015
In September, the company planned to introduce giant iPad alongside new iPhone.
Corporate Changes/Expansions
Year: 2015
In September, the company expanded its operations in Elk Grove, California.
Plans/Strategy
Year: 2015
In September, the company planned to introduce Apple TV specially for games.
Contracts/Agreements
Year: 2015
In August, Apple selected FPT Shop and The gioi di dong as its two main retailers for directly import of its hi-tech products from Apple Singapore.
Corporate Changes/Expansions
Year: 2015
In August, the company opened its first Middle Eastern store in Dubai.
New Products/Services
Year: 2015
In August, the company introduced Siri-powered voice mail service.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 72
Year: 2015
In August, the company planned to introduce its own carrier service.
Plans/Strategy
Year: 2015
In July, the company planned for expansion of its retail presence in India with new retail store.
Plans/Strategy
Year: 2015
In July, the company planned to introduce Apple Watch in New Zealand, Russia and Turkey.
Plans/Strategy
Year: 2015
In July, the company planned to introduce gold and rose gold colored versions of Apple Watch Sport, and a new iPad mini and iMacs.
Plans/Strategy
Year: 2015
In July, the company set to introduce iOS 9, a latest version of platform that drives the iPhone, iPad and iPad touch.
Plans/Strategy
Year: 2015
In June, the company planned to introduced Apple Pay in the UK.
New Products/Services
Year: 2015
In June, the company introduced Flipboard-style news app.
Plans/Strategy
Apple Inc History
Apple Inc © MarketLine
Page 73
Year: 2015
In June, the company planned to introduce Spotify-like streaming service.
Plans/Strategy
Year: 2015
In May, the company planned to open Apple Store in Xiamen.
Plans/Strategy
Year: 2015
In April, the company planned for opening its second store in Hangzhou, China.
Plans/Strategy
Year: 2015
In April, the company planned to expand Oregon Data Center.
Contracts/Agreements
Year: 2015
IBM and Apple partnered to deliver iPads with IBM-developed apps and analytics to connect millions of seniors with services, healthcare, community and their families.
Contracts/Agreements
Year: 2015
Apple and China UnionPay entered into a partnership to bring Apple Pay to China, enabling China UnionPay cardholders to add their bank cards to Apple Pay on iPhone, Apple Watch and iPad.
New Products/Services
Year: 2015
Apple released Final Cut Pro 10.2, an updated version of Final Cut Pro X, Motion and Compressor with enhancements to accelerate video editing, packaging and delivery. The company launched ResearchKit, a software framework for medical and health research, available to researchers and developers.
New Products/Services
Apple Inc History
Apple Inc © MarketLine
Page 74
Year: 2015
The company unveiled Apple Music, an app for live radio and streaming music.
Contracts/Agreements
Year: 2015
Apple and Cisco entered into a partnership for iOS business users by optimising Cisco networks for iOS devices and apps, and integrating iPhone with Cisco enterprise environments.
New Products/Services
Year: 2015
Apple and Hermes introduced Apple Watch Hermes, a new collection of Apple Watch. In the same year, the company also introduced watchOS 2, Apple Pencil, iPhone 6s and iPhone 6s Plus.
New Products/Services
Year: 2015
The company introduced Swift programming language as an open source, enabling developers, educational institutions, and enterprises to contribute to new Swift features and optimizations and bring Swift to new computing platforms.
Plans/Strategy
Year: 2014
Apple’s App Store planned to be closed for developers in the last week of December and give its app reviewers a week off during the holidays.
New Products/Services
Year: 2014
The company updated MacBook Pro with Retina display, faster processors and double memory in both entry-level configurations. The company also launched a new, lower starting price for the 15-inch notebook. During the year, Apple announced iOS 8 for the iPhone, iPad, and iPod touch users as a free software update. iOS 8 delivers a simpler, faster, and more intuitive user experience with new messages and photos features, predictive typing for Apple's QuickType keyboard, and Family Sharing. iOS 8 also includes the new Health app, a health and fitness data app and iCloud Drive, a cloud storage solution. Apple announced Apple Pay, a new mobile payment service that will allow users to pay with mobiles. The
Apple Inc History
Apple Inc © MarketLine
Page 75
Apple Pay works with iPhone 6 and iPhone 6 Plus through a near field communication (NFC) antenna design, a dedicated chip called the Secure Element, and the security and convenience of Touch ID. The company launched iPhone 6 and iPhone 6 Plus models with 4.7-inch and 5.5-inch Retina HD displays, respectively. The company also unveiled Apple Watch, a new wearable device which enables users to communicate from the wrist and will include comprehensive health and fitness apps. Apple released iPhone 6 and iPhone 6 Plus in 36 additional countries and territories across Europe, Asia, the Middle East, Latin America and Africa. Apple launched 27-inch iMac with Retina 5K display, running on OS X Yosemite. At the end of the year, Apple launched iPad Air2, powered by the new Apple-designed A8X chip, and with improved Retina display.
New Products/Services
Year: 2014
The company launched updates for MacBook Air featuring faster processors at the same time lowering prices. The company's updates and pricing are expected to further drive the penetration of its notebook PCs. NTT Docomo and Apple announced the availability of iPad Air and iPad mini with Retina display on Docomo network. Apple announced OS X Yosemite, an enhanced version of OS X with enhanced features and new apps. Apple released iOS 8 software development kit (SDK), with 4,000 application programming interfaces (APIs) for the developers. Apple launched iOS 8 with new features such as iCloud Photo Library, a new messages app, the QuickType keyboard and a new Health app. Apple introduced a 21.5-inch iMac, enhancing its product lineup of entry-level Mac desktop. Apple launched the iTunes Radio in Australia. Subsequently, iPad Air and iPad mini with long term evolution (LTE) performance were made available in China.
Corporate Changes/Expansions
Year: 2014
Apple's iBooks Textbooks and iTunes U Course Manager expanded into new markets across Asia, Latin America and Europe, among others. With this, the company expanded worldwide access to educational content.
Contracts/Agreements
Year: 2014
Apple and IBM entered into a strategic partnership to transform enterprise mobility through new class of business apps, by introducing IBM's big data and analytics capabilities to iPhone and iPad.
Contracts/Agreements
Year: 2014
Apple agreed to acquire Beats Music and Beats Electronics. This acquisition is expected to enhance the company's music lineup.
Apple Inc History
Apple Inc © MarketLine
Page 76
Acquisitions/Mergers/Takeovers
Year: 2014
The company completed its previously announced acquisition of Beat Music and Beat Electronics.
New Products/Services
Year: 2013
The company launched the wireless fidelity (Wi-Fi) + Cellular versions of iPad mini and the new fourth generation iPad with Retina display, in China. Apple also launched the iBookstore in Japan featuring titles from independent publishers, including a selection of books from Kodansha, KADOKAWA, Bungeishunju, Gakken and Gentosha.Subsequently, the company launched iTunes Radio, a free internet radio service featuring over 200 stations and a catalog of music from the iTunes Store. During the year, Apple launched Logic Pro X which offers advanced tools and new interface designed to streamline the process of creating professional quality music. Apple launched the iPhone 5S and iPhone 5C smartphone models in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. Apple and NTT Docomo teamed up to offer the iPhone 5S and iPhone 5C in Japan. The company introduced the iOS 7, featuring a redesigned new user interface. This was made available to iPhone, iPad and iPod touch users as a free software update. The company launched the iPad Air, featuring 9.7-inch Retina display in a thinner and lighter design. This new version of iPad was another step ahead for Apple in its strategy to enhance the computing power of its tablet PC products. Subsequently, Apple introduced the iPhone 5S and iPhone 5C in Italy, Russia, Spain and more than 25 additional countries. At the end of the year, Apple launched the iPad mini with Retina display.
Contracts/Agreements
Year: 2013
Apple received a $30 million commitment from the US' second largest public school district, the Los Angeles School Board of Education's. As part of this phase which is the first phase of the larger roll out, the company began offering iPad to students across the school district.
Acquisitions/Mergers/Takeovers
Year: 2012
The company acquired Color Labs.
New Products/Services
Year: 2012
Apple Inc History
Apple Inc © MarketLine
Page 77
Apple launched its new third generation iPad in China in 2012. In the same year, the company introduced the new lineup of iPod touch and iPod nano. Subsequently, Apple introduced iPhone 5 smartphone. During the same year, the company introduced a version of its MacBook Pro featuring Retina display and flash storage in a new compact design. Apple introduced iPad mini, a smaller version of the iPad with 7.9- inch display.Subsequently, Apple launched the iTunes Store in Russia, Turkey, India, South Africa and 52 additional countries.
New Products/Services
Year: 2012
In 2012, the company launched its new iPhone 4S in China and 21 additional countries. To strengthen its presence in the education market, Apple launched iTunes U app, which provides educators and students access to teaching and taking entire courses on their iPad, iPhone and iPod touch. Subsequently, the company launched iBooks 2 for iPad, featuring iBooks textbooks. During the same year, the company launched its third generation of iPad. Apple previewed iOS 6, introducing over 200 new features to the mobile operating system, and released a beta version to iOS Developer Program members. The company updated MacBook Air with the latest Intel Core processors. Subsequently, Apple unveiled new 15-inch MacBook Pro featuring a Retina display. The company launched the iTunes Store in Hong Kong, Singapore, Taiwan and nine additional countries in Asia, in the same year.
Contracts/Agreements
Year: 2012
HTC and Apple reached a global settlement for the dismissal of all current lawsuits and a 10-year license agreement. The license extends to current and future patents held by both parties.
New Products/Services
Year: 2011
Apple launched the Mac App Store with more than 1,000 free and paid applications. Subsequently, Apple updated its MacBook Pro family with next generation processors and graphics, high-speed Thunderbolt I/O technology and a new FaceTime HD camera. During the same year, the company made iWork available for iPhone and iPod touch users. Apple launched iCloud, a set of free cloud services that work with applications on iPhone, iPad, iPod touch and Mac to automatically and wirelessly store content in iCloud and automatically and wirelessly push it to all devices. Further in 2011, the company unveiled the Apple Thunderbolt display, a display with Thunderbolt I/O technology for Mac notebook. The company launched its 4G iPhone and 5G iOS, in 2011. Apple launched iTunes Store in Brazil and in 15 other countries in Latin America during the same year.
New Products/Services
Year: 2010
Apple Inc History
Apple Inc © MarketLine
Page 78
Apple announced iPad, a high-resolution, multi-touch display device for browsing the web, reading, sending email, and viewing entertainment content. During the same year, the company previewed its iPhone OS 4 software and released a beta version of the software to iPhone Developer Program members. Apple introduced the new iPhone 4 featuring FaceTime, which allows video calling, and Apple's new Retina display which enhances the text, images and video. Subsequently, Apple released Safari 5.0.1 with extensions that supports allowing developers to create extensions with HTML5, CSS3 and JavaScript web standards. Also, Apple updated its all-in-one iMac line, with the Intel Core i3, Core i5 and Core i7 processors and new graphics.
New Products/Services
Year: 2010
Apple introduced iTunes 10 with Ping, a new music-oriented social network. The company announced the new Apple TV which allows viewers to watch high-definition (HD) movies and television (TV) shows. Apple introduced the Apple Store in China (apple.com.cn) which allows Chinese customers to shop online for Apple products. The company unveiled a new MacBook Air, in 2010. In the same year, iPad was made available at over 2,000 Verizon Wireless Stores in the US.
Litigation
Year: 2010
Apple filed a lawsuit against HTC for infringing 20 of Apple's patents related to the iPhone's user interface, underlying architecture and hardware.
Corporate Changes/Expansions
Year: 2010
The company's iPad, was made available in the US, Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK, and sold 300,000 units on the first day of its launch in the US.
Contracts/Agreements
Year: 2010
Apple and the Dentsu Group formed a partnership to expand Apple's iAd mobile advertising network to Japan. As part of the agreement, Dentsu will be responsible for the sales and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to its iPhone and iPod touch users.
New Products/Services
Year: 2009
Apple Inc History
Apple Inc © MarketLine
Page 79
Apple introduced iWork '09, a new version of Apple's office productivity suite, and iLife '09, which features major upgrades to iPhoto, iMovie and GarageBand, and included iDVD and an updated version of iWeb. Subsequently, the company introduced the iPhone 3GS, Apple's third-generation smartphone with new features such as, longer battery life, high-quality three megapixel autofocus camera, easy to use video recording and hands free voice control. Later in the year, Apple launched its iTunes Store in Mexico with a selection of Mexican and international music from all the major labels and independent labels. The company updated its MacBook with light emitting diode (LED)-backlit display, Apple Multi-Touch track pad and built-in seven-hour battery, and subsequently, introduced its wireless Magic Mouse, the world's first mouse to use Apple's Multi-Touch technology.
New Products/Services
Year: 2008
The company introduced Mac Pro with eight processor cores, and MacBook Air, a thin notebook, which measures a maximum height of 0.76-inch. In the same year, Apple introduced Xsan 2, the first major upgrade to its enterprise class storage area network (SAN) file system for Mac OS X. Subsequently, the company introduced MobileMe, a new internet service that offers push email, push contacts and push calendars to native applications on iPhone, iPod touch, Macs and PCs. Also in 2008, Apple launched iPod touch.
New Products/Services
Year: 2007
The company introduced its new iPod touch.
New Products/Services
Year: 2007
Apple launched its revolutionary product, iPhone, a smartphone device, and also launched iPod nano, featuring two inch display.
Corporate Changes/Expansions
Year: 2007
The company changed its name from Apple Computer, Inc to Apple Inc., representing its expanding product portfolio and increased focus on consumer electronics market.
Contracts/Agreements
Year: 2007
Apple Inc History
Apple Inc © MarketLine
Page 80
Apple resolved its 'iPhone' trademark issue with Cisco Systems by entering into an agreement. According to the agreement, both the companies acknowledged the ownership rights and will use the trademark in their products.
Corporate Changes/Expansions
Year: 2006
Chrysler, in association with Apple, integrated iPod option in the audio systems in its 2006 models. In 2005, Apple sold its student information systems (SIS) division, PowerSchool, to Pearson.
Contracts/Agreements
Year: 2006
Apple teamed up with Air France, Continental, Delta, Emirates, KLM and United Airlines to integrate iPod with in-flight entertainment systems.
Divestiture
Year: 2005
Apple sold its student information systems (SIS) division, PowerSchool, to Pearson.
Contracts/Agreements
Year: 2005
The company made an agreement to use Intel microprocessors in its Mac PCs. Later in the year, the company collaborated with Acura, Audi, Honda and Volkswagen to deliver iPod with their car stereos for 2006 model lines, and also introduced mobile phone with iTunes in collaboration with Motorola and Cingular Wireless.
Contracts/Agreements
Year: 2005
Ford, General Motors and Mazda teamed up with Apple to integrate iPod across their brand and models.
New Products/Services
Year: 2004
Apple introduced its fourth generation (4G) iPod portable digital music player.
Apple Inc History
Apple Inc © MarketLine
Page 81
Contracts/Agreements
Year: 2004
The company signed licensing agreements with three of the largest European independent music labels, Beggars Group, Sanctuary Records Group and V2, adding additional independent tracks from leading artists to the iTunes music store in the UK, France and Germany.
New Products/Services
Year: 2003
Apple launched its iTunes music store, an online store for downloading music tracks and albums.
Acquisitions/Mergers/Takeovers
Year: 2002
Apple pursued a number of acquisitions during 2002. The company acquired Prismo Graphics, Silicon Grail, certain assets of Zayante, and also acquired the German based specialist music software manufacturer, Emagic. Additionally, the company acquired certain assets of Nothing Real, a privately- held company engaged in the development of high performance tools designed for the digital image creation market.
Contracts/Agreements
Year: 2001
Soon after Mr. Jobs returned, the company entered into an agreement with Microsoft which was subsequently followed with the appearance of MS Office on Mac PCs.
Acquisitions/Mergers/Takeovers
Year: 2001
In March, the company acquired PowerSchool Inc, one of the providers of web-based student information systems for K-12 schools and school districts, and Spruce Technologies, a privately-held company involved in developing and marketing digital versatile disk (DVD) authoring products.
Corporate Changes/Expansions
Year: 1999
By 1999, all IT related services for ICICI Bank and certain of its subsidiaries were consolidated under ICICI Infotech.
Apple Inc History
Apple Inc © MarketLine
Page 82
Others
Year: 1997
Apple had incurred huge losses running into millions of dollars.
Divestiture
Year: 1997
The company divested its unsuccessful businesses as spin-offs. Among the spin-offs was Newton, its personal digital assistant (PDA) line of products.
Corporate Changes/Expansions
Year: 1997
Mr. Jobs, the co-founder returned as the interim Chief Executive Officer. Under his leadership, Apple reorganized to concentrate on its more profitable competencies.
Acquisitions/Mergers/Takeovers
Year: 1996
Apple acquired NeXT, and by virtue of which, its operating system (OS), Rhapsody, became Apple's next- generation OS.
New Products/Services
Year: 1990
By 1990, the market was flooded with cheap PC clones and Microsoft had launched Windows 3.0 and these factors further intensified competition. In 1994, the company launched the PowerPC chip based PowerMac, which allowed Mac to compete with the speed of Intel's PC processors. Apple still had problems though and in 1995, the company had a $1 billion order backlog. These problems were compounded by the launch of Windows 95. The company's performance nosedived during 1995-96 when it lost $68 million.
New Products/Services
Year: 1984
Apple introduced its first mouse driven PC, the Macintosh (Mac).
Apple Inc History
Apple Inc © MarketLine
Page 83
Contracts/Agreements
Year: 1984
Apple, Ericsson and Sun Microsystems formed an alliance to create a standard format for delivering multimedia content to wireless devices, such as smartphones and PDAs. The alliance combined Apple's QuickTime video creation software, Sun's content distribution software and hardware, and Ericsson's mobile infrastructure and services expertise.
Corporate Changes/Expansions
Year: 1983
By 1983, Apple faced stiff competition with the entry of International Business Machines Corporation (IBM) into the PC market, and the failure of its Apple III version computer.
Stock Listings/IPO
Year: 1980
The company offered its initial public offering (IPO).
Management Changes
Year: 1980
In early 1980, competition from the personal computer (PC) market and internal difficulties led to critical management changes.
Incorporation/Establishment
Year: 1977
Apple Inc. (Apple or "the company") was incorporated.
New Products/Services
Year: 1976
The company was co-founded by Steven Wozniak and Steven P. Jobs. They introduced the first Apple I computer.
Apple Inc Key Employees
Apple Inc © MarketLine
Page 84
Key Employees
KEY EMPLOYEES
Name Job Title Board Kristen Huguet Manager, Corporate PR Management Omar Johnson Chief Marketing Officer Management Prashant Paulose Music & Movies Business Manager Management Arthur D. Levinson Chairman Executive Board Timothy D. Cook Chief Executive Officer, Director Executive Board Isabel Ge Mahe Managing Director-Greater China, Vice
President Senior Management
Deirdre O'Brien Senior Vice President-Retail and People Senior Management Luca Maestri Chief Financial Officer, Senior Vice
President Senior Management
Jeff Williams Chief Operating Officer Senior Management John Giannandrea Senior Vice President-Machine Learning
and AI Strategy Senior Management
James A. Bell Director Non Executive Board Albert Gore Jr. Director Non Executive Board Soonho Ahn Global Head, Battery Developments Senior Management Frank Casanova Director-Worldwide Product Marketing,
Apple Augmented Reality Senior Management
Katherine Adams General Counsel, Secretary, Vice President-Security
Senior Management
Rebekah Horne Director-Services and Music, Australasia Senior Management Andrea Jung Director Non Executive Board Sam Jadallah Head-Smart Home Initiatives Senior Management Ronald D. Sugar Director Non Executive Board Chiara Cipriani Director- Video Services Senior Management Sabih Khan Senior Vice President-Operations Senior Management Susan L. Wagner Director Non Executive Board Molly Thompson Head-Documentaries Senior Management Ruben Caballero Vice President-Hardware Design and
amp, AI Division Senior Management
Adrian Perica Vice President-Corporate Development Senior Management Ipsita Dasgupta Country Manager - India Senior Management Dan Riccio Senior Vice President-Hardware
Engineering Senior Management
Ian Goodfellow Director-AI and machine learning technologies
Senior Management
Apple Inc Key Employees
Apple Inc © MarketLine
Page 85
Johny Srouji Senior Vice President-Hardware Technologies
Senior Management
Michael Schwekutsch Director-Engineering, Special Project Group
Senior Management
Paul Meade Vice President-Hardware Engineering Senior Management Eddy Cue Senior Vice President-Internet Software
and Services Senior Management
Jon Andrews Vice President-Software Engineering Senior Management Gary Geaves Vice President-Acoustics Role Senior Management Craig Federighi Senior Vice President-Software
Engineering Senior Management
Kaiann Drance Vice President-Marketing Senior Management David Smoley Vice President Senior Management Philip W. Schiller Senior Vice President-Worldwide
Marketing Senior Management
Lisa Jackson Vice President-Environment, Policy and Social Initiatives
Senior Management
Tor Myhren Vice President-Marketing Communications
Senior Management
Apple Inc Key Employee Biographies
Apple Inc © MarketLine
Page 86
Key Employee Biographies
KEY EMPLOYEE BIOGRAPHIES
Arthur D. Levinson
Board:Executive Board Job Title:Chairman Since:2011 Age:69
Mr. Arthur D. Levinson has been the Chairman of the company since 2011. He serves as the Chief Executive Officer at Calico since 2013. Previously, Mr. Levinson served as the Chairman of Genentech from September 1999 to September 2014 and the Chief Executive Officer from July 1995 to April 2009.
Timothy D. Cook
Board:Executive Board Job Title:Chief Executive Officer, Director Since:2011 Age:59
Mr. Timothy D. Cook has been the Chief Executive Officer and a Director of the company since 2011. Previously, Mr. Cook served as the Chief Operating Officer of the company from 2005 to 2011. He also served as the Executive Vice President, Worldwide Sales and Operations from 2002 to 2005. Prior to this, Mr. Cook served as the Senior Vice President, Worldwide Operations, Sales, Service and Support from 2000 to 2002, and the Senior Vice President, Worldwide Operations from 1998 to 2000. Mr. Cook also served as the Vice President, Corporate Materials at Compaq and Chief Operating Officer of the Reseller Division at Intelligent Electronics. He also held the position of Director of North American Fulfillment at IBM.
Luca Maestri
Board:Senior Management Job Title:Chief Financial Officer, Senior Vice President Since:2014 Age:56
Mr. Luca Maestri has been the Senior Vice President and Chief Financial Officer of the company since 2014. Previously, he served as the Vice President of Finance and Corporate Controller of the company from 2013 to 2014. Mr. Maestri served as the Chief Financial Officer at Xerox and Nokia Siemens Networks. He also held various finance and operating roles at General Motors in the Americas, Asia- Pacific and Europe and worked as the Chief Financial Officer of Operations in Europe at GM.
Jeff Williams
Apple Inc Key Employee Biographies
Apple Inc © MarketLine
Page 87
Board:Senior Management Job Title:Chief Operating Officer Since:2015 Age:56
Mr. Jeff Williams has been the Chief Operating Officer of the company since December 2015. Previously, he held several positions including the Senior Vice President, Operations; Head of Worldwide Procurement, and the Vice President of Operations in the company. Mr. Williams also held various operations and engineering roles at IBM from 1985 to 1998.
Apple Inc Major Products & Services
Apple Inc © MarketLine
Page 88
Major Products & Services
MAJOR PRODUCTS & SERVICES
Apple designs, manufactures, and markets smartphones, personal computers, tablets, wearables and accessories, The company's major products include the following:
Products:
Mobile Communication and Media Devices Personal Computing Products Portable Digital Music Players Televisions Peripheral Products Networking Solutions Third-party Hardware and Software Products Mobile Operating Systems Desktop Operating Systems Server and Application Software
Brands:
iPhone iPad Mac iCloud AirPods Apple TV Apple Watch Apple Beats HomePod iPod touch AppleCare iPadOS macOS
Apple Inc SWOT Analysis
Apple Inc © MarketLine
Page 89
SWOT Analysis
SWOT ANALYSIS
Apple Inc (Apple) designs, manufactures, and markets smartphones, personal computers, tablets, wearables and accessories, Distribution channels, R&D, and liquidity position are the company’s major strengths, whereas lawsuit and financial performance remain cause for concern. Mobile 5G commercialization market, strategic initiatives, facilities and stores expansion, and new products are likely to provide growth opportunities to the company. However, foreign exchange risks, intense competition, dependence on network providers, and technological changes could impact its business operations.
Strength
R&D Liquidity Position Distribution Channels
Weakness
Lawsuits Financial Performance
Opportunity
Mobile 5G Commercialization Market Strategic Initiatives Facilities and Stores Expansion Launch of New Products
Threat
Dependence on Network Providers Technological Changes Foreign Exchange Risks Intense Competition
Strength
R&D
Apple’s ability to compete with peers depends upon its ability to ensure a continuous and timely introduction of innovative and competitive products, services and technologies. The company is well supported by its robust in-house R&D facilities. It continues to develop new technologies and up- gradation of existing products and services as well as expansion of its offerings through R&D. The company regularly files patent applications to protect innovations emerge from its R&D and is currently pursuing thousands of patent applications around the world. In FY2019, the company invested US$16,217 million on R&D efforts, which as a percentage of revenue, stood at 6.2%. Apple also holds wide intellectual property rights related to accessories, software, hardware devices and services, which include trademarks, copyrights, patents, trademarks and other forms of intellectual property.
Liquidity Position
Higher liquidity places Apple at an advantage, enabling it to capture potential opportunities arising in the market. At the end of FY2019, the current ratio of the company was 1.5 as compared to 1.1 in FY2018. This was due to 24% increase in its current assets from US$131,339 million in FY2018 to US$162,819 million in FY2019, resulting from increase in cash and short term investments from US$66,301 million in FY2018 to US$100,557 million in FY2019. The company's current ratio was higher than that of its major
Apple Inc SWOT Analysis
Apple Inc © MarketLine
Page 90
competitors, including Dell Technology Inc and HP Inc, which reported current ratio of 0.8 each.
Distribution Channels
Apple uses both direct and indirect distribution channels to effectively reach its customers in the consumer, small and mid-sized business, and education, enterprise, and government markets. The company sells its products and resells third-party products in most of its major markets directly to consumers and small-and mid-sized businesses through its retail and online stores and direct sales force. The company’s retail stores are typically located at high-traffic locations in quality shopping malls and urban shopping districts. By operating its own stores and locating them in desirable high-traffic locations, the company is better positioned to ensure improved customer buying experience and attract new customers. The stores are designed to simplify and enhance the presentation and marketing of the company’s products and related solutions. Apple also employs a variety of indirect distribution channels such as third-party cellular network carriers, wholesalers, retailers and value-added resellers. The company invested in programs to enhance reseller sales by placing quality Apple fixtures, merchandising materials and other resources within selected third-party reseller locations. Through the Apple Premium Reseller Program, certain third-party resellers focus on the Apple platform by providing a high level of product expertise, integration and support services. Its iTunes U platform also facilitates in mobile learning and real-time distribution of various education related materials. Apple sells its hardware and software products to enterprise and government customers in each of its reportable operating segments. In FY2019, Apple’s direct and indirect distribution channels contributed for 31% and 69%, respectively, of the total sales.
Weakness
Lawsuits
Legal proceedings could result in huge penalties. In March 2020, Apple agreed to pay about US$500 million to settle litigation filed against it for slowing down older iPhones to encourage owners to purchase replacement batteries or handsets, as it introduced new models. The lawsuit is yet to receive the approval from the US District Judge Edward Davila in California, the US. In their lawsuit, consumers opposed that performance of their handsets slowed down following installation of Apple software updates. The move made them believe that their handsets required replacements and new batteries. In its defense, Apple justified that such problems are due to temperature changes, more usage and other relevant issues, which its engineers will address shortly. The court directed Apple to pay US$25 per iPhone. The lawyers seek up to US$93 million in legal fees, apart from up to US$1.5 million for expenses. Following slow performance issues of iPhones, Apple apologized and lowered the price of replacement batteries to US$29 from US$79.
Financial Performance
Decline in financial performance restricts the company to provide higher returns to its shareholders and also decreases its ability to allocate adequate funds for growth initiatives. In FY2019, the company reported revenue of US$260,174 million, a decline of 2% as comparted to US$265,595 million in FY2018. The decrease in annual revenue was due to decrease in net sales of iPhone. The company also reported
Apple Inc SWOT Analysis
Apple Inc © MarketLine
Page 91
a decline of 9.8% in operating income from US$70,898 million in FY2018 to US$63,930 million in FY2019. Its net income declined by 7.2% to US$55,256 million in FY2019 from US$59,531 million in FY2018.
Opportunity
Mobile 5G Commercialization Market
The adoption of mobile 5G services will be augmented by the increasing demand for mobile data connectivity at higher speeds, mainly owing to mobile video consumption, communication services and the development of the IoT industry. According to in-house research, the global mobile 5G subscription is expected to reach 806.9 million, accounting for 8.1% of the mobile subscriptions worldwide. Asia-Pacific will remain the biggest mobile 5G market in absolute terms, with 447.7 million estimated subscriptions by 2023. North America is expected to report the highest adoption rates in terms of the population (51.3%), followed by Europe (12.8%), Asia-Pacific (10.4%), Latin America (5.7%) and the Middle East and North Africa (1%). The mobile 5G service is estimated to generate revenue of US$196.1 billion globally by 2023, accounting for 19.4% of mobile service revenue worldwide. In mobile 5G services, North America will make the biggest contribution to revenue, at 35.7% in 2023, followed by Asia-Pacific (20.2%), and Europe (12.3%). In Latin America, Middle East and North Africa, the share of mobile 5G service revenue in each region’s mobile service revenue will remain at single digits through 2023.
In July 2019, the company signed an agreement to acquire the majority of Intel Corp’s smartphone modem business. Through this acquisition, Apple will now hold over 17,000 wireless technology patents, ranging from protocols for cellular standards to modem operation and modem architecture. The deal provides Apple compete control of one of the most important components, 5G enabled modems that are used in its devices, along with graphic chips and the microprocessors.
Strategic Initiatives
The company undertook several strategic initiatives in FY2020 to expand its business operations. In January 2020, the company signed multi-year supply contracts with Broadcom to provide wireless components and modules, which Apple would utilize in its products. This partnership will help the company to improve its product capabilities. In the same month, the company acquired Xnor.ai, a US- based artificial intelligence software start-up. This acquisition could help the company to improve its smart home platform based on iPadOS and iOS as well and expertise to run artificial intelligence at the edge. In June 2019, the company entered into a partnership with consumer electronics retailer Best Buy Co Inc (Best Buy), which has about 1,000 retail stores in the US, as compared to 270 store footprint of Apple. The partnership allows Apple’s customers to get their products repaired at every store of Best Buy in the US.
Facilities and Stores Expansion
The company's recent expansions could drive its revenue growth. In November 2019, the company commenced construction of new campus in Austin, Texas, as a part of its broad expansion in the city. According to the company, the new facility will run on 100% renewable energy, including from solar power
Apple Inc SWOT Analysis
Apple Inc © MarketLine
Page 92
generated on site. In September 2019, the company opened its largest store Apple Marunouchi in Japan. The new store is the company’s most expansive store in Japan. In August 2019, the company opened its largest store in India with Aptronix, a flagship Apple premium re-seller in India. The store will sell third- party products such as health and fitness products and Apple accessories.
Launch of New Products
Launch of new products could help Apple in driving its revenue growth. In January 2020, the company announced plans to launch new affordable iPhone SE. The new product will help the company to target the medium range cellphone market. In October 2019, the company introduced AirPods Pro Apple Watch, a personal electronic device that combines the watchOS user interface and other technologies designed for smaller devices. In September 2019, the company launched iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone. These products features advanced performance for users and Super Retina XDR display and powerful Apple-designed A13 Bionic chip. It also features a new triple-camera system which offers pro level camera experience wide, ultra-wide and telephoto camera as well as low light photography and high quality videos. In the same month, the company introduced Apple Watch series 5. In June 2019, the company introduced all-new Mac Pro, which features a high-performance memory system with a massive 1.5TB capacity, workstation-class Xeon processors up to 28 cores, eight peripheral components interconnect express expansion slots and a graphics architecture featuring powerful graphics card. During 2019, the company also introduced new versions of MacBook Air, Mac mini and Mac Pro as well as two new version of iPad Pro, iPad Air and iPad mini.
Threat
Dependence on Network Providers
The company is heavily dependent on the cellular network providers with respect to its iPhone. It relies on a few cellular network carriers in the US, the UK, Germany, and France for iPhone distribution and related services. Apple depends on major cellular network carriers to distribute iPhone and related services including AT&T in the US, O2 in the UK, T-Mobile in Germany, and Orange in France. The inability of these network carriers to attract and retain iPhone customers or the termination of any of the agreements may prove unfavorable results for Apple. Dependence on network providers could affect the profitability of the company in case of any failure by such cellular carriers.
Technological Changes
The company operates in a highly competitive market that is subject to rapid technological changes. Introduction of products using new technologies or the adoption of new industry standards will make existing products or products under development obsolete or unmarketable. In this scenario, to compete effectively, the company has to continuously innovate and introduce new products that gain market acceptance. Unless the company understands the customers' requirements and adapts to emerging technologies in the market and introduces new products and services, its business could be affected. The deployment of products across a wide range of platforms, integration of software with third party software applications and databases are some of the major challenges for the company.
Apple Inc SWOT Analysis
Apple Inc © MarketLine
Page 93
Foreign Exchange Risks
Apple operates in many parts of the world and is exposed to fluctuations in foreign exchange rates. The company reports financials in US dollar and its revenue is exposed to the volatility of the US dollar against other functional currencies, as it conducts business operations worldwide. A significant part of its revenue is also denominated in other currencies such as Euro, INR, Japanese Yen and Chines yuan. The major elements exposed to exchange rate risks include the company's investments in overseas subsidiaries and affiliates and monetary assets and liabilities arising from business transactions in foreign currencies. In FY2019, the company reported a loss of US$408 million due to foreign exchange translation adjustments as compared to a loss of US$525 million in FY2018. To minimize risks from currency fluctuations, the company involves in foreign exchange hedging by entering into foreign exchange forward contracts. However, there may be no assurance that such hedging or other measures could limit the impact of movements in exchange rates on the company's results of operations.
Intense Competition
Apple’s products and services compete in highly competitive global markets that are characterized by aggressive price cutting and resulting downward pressure on gross margins, continual improvement in product price/performance characteristics and frequent introduction of new products. Further, the competition is also characterized by evolving industry standards, rapid adoption of technological and product advancements by competitors, short product life cycles and price sensitivity of consumers. Its major competitors include Alphabet Inc, Acer Inc, BlackBerry Ltd, Dell Technologies Inc, HP Inc, Fujitsu Ltd, and among others. Some of the competitors of the company have greater financial, marketing and other resources, which enables them to pursue more vigorous marketing and expansion activities. The company’s competitors that sell mobile devices and personal computers compete with aggressive pricing and very low cost structures. Major competitive factors to the company include product price, features, relative price and performance, quality and reliability of product and service, design innovation, third-party accessories and software ecosystem, distribution and marketing capability and corporate reputation.
Apple Inc Top Competitors
Apple Inc © MarketLine
Page 94
Top Competitors
TOP COMPETITORS
The following companies are the major competitors of Apple Inc
Acer Incorporated Alphabet Inc BlackBerry Ltd CSG Systems International Inc Dell Technologies Inc Fujitsu Limited HP Inc. International Business Machines Corporation LG Electronics, Inc. Line Corp Logitech International SA Microsoft Corp NetApp Inc Netflix Inc PC Connection Inc Rogers Communications Inc Samsung Electronics Co Ltd. Snap Inc Sony Corporation Synchronoss Technologies Inc Toshiba Corporation Verizon Communications Inc
Apple Inc Company View
Apple Inc © MarketLine
Page 95
Company View
COMPANY VIEW
A statement from the Management's Discussion and Analysis section of Apple Inc is given below. The statement has been taken from the company's 10-K report 2019.
Fiscal 2019 Highlights
Total net sales decreased 2% or $5.4 billion during 2019 compared to 2018, driven by lower net sales of iPhone, partially offset by higher net sales of Wearables, Home and Accessories and Services in all geographic operating segments. The weakness in foreign currencies had a significant unfavorable impact on net sales during 2019. In April 2019, the Company announced an increase to its current share repurchase program authorization from $100 billion to $175 billion and raised its quarterly dividend from $0.73 to $0.77 per share beginning in May 2019. During 2019, the Company repurchased $67.1 billion of its common stock and paid dividends and dividend equivalents of $14.1 billion.
Products and Services Performance
Beginning in the first quarter of 2019, the Company classified the amortization of the deferred value of Maps, Siri and free iCloud services, which are bundled in the sales price of iPhone, Mac, iPad and certain other products, in Services net sales. Historically, the Company classified the amortization of these amounts in Products net sales consistent with its management reporting framework. As a result, Products and Services net sales for 2018 and 2017 were reclassified to conform to the 2019 presentation.
iPhone
iPhone net sales decreased during 2019 compared to 2018 due primarily to lower iPhone unit sales.
Mac
Mac net sales increased during 2019 compared to 2018 due primarily to higher net sales of MacBook Air, partially offset by lower net sales of MacBook® and MacBook Pro®.
iPad
iPad net sales increased during 2019 compared to 2018 due primarily to higher net sales of iPad Pro.
Wearables, Home and Accessories
Wearables, Home and Accessories net sales increased during 2019 compared to 2018 due primarily to higher net sales of AirPods and Apple Watch.
Services
Services net sales increased during 2019 compared to 2018 due primarily to higher net sales from the App Store, licensing and AppleCare.
Apple Inc Company View
Apple Inc © MarketLine
Page 96
Segment Operating Performance
The Company manages its business primarily on a geographic basis. The Company’s reportable segments consist of the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Americas includes both North and South America. Europe includes European countries, as well as India, the Middle East and Africa. Greater China includes China, Hong Kong and Taiwan. Rest of Asia Pacific includes Australia and those Asian countries not included in the Company’s other reportable segments. Although the reportable segments provide similar hardware and software products and similar services, each one is managed separately to better align with the location of the Company’s customers and distribution partners and the unique market dynamics of each geographic region. Further information regarding the Company’s reportable segments can be found in Part II, Item 8 of this Form 10-K in the Notes to Consolidated Financial Statements in Note 11, “Segment Information and Geographic Data.”
Americas
Americas net sales increased during 2019 compared to 2018 due primarily to higher Services and Wearables, Home and Accessories net sales, partially offset by lower iPhone net sales. The weakness in foreign currencies relative to the U.S. dollar had an unfavorable impact on Americas net sales during 2019.
Europe
Europe net sales decreased during 2019 compared to 2018 due to lower iPhone net sales, partially offset by higher Wearables, Home and Accessories and Services net sales. The weakness in foreign currencies relative to the U.S. dollar had a significant unfavorable impact on Europe net sales during 2019.
Greater China
Greater China net sales decreased during 2019 compared to 2018 due primarily to lower iPhone net sales, partially offset by higher Wearables, Home and Accessories and Services net sales. The weakness in foreign currencies relative to the U.S. dollar had an unfavorable impact on Greater China net sales during 2019.
Japan
Japan net sales decreased during 2019 compared to 2018 due to lower iPhone net sales, partially offset by higher Services and Wearables, Home and Accessories net sales. The value of the Japanese Yen relative to the U.S. dollar had a favorable impact on Japan net sales during 2019.
Rest of Asia Pacific
Rest of Asia Pacific net sales increased during 2019 compared to 2018 due primarily to higher Wearables, Home and Accessories and Services net sales, partially offset by lower iPhone net sales. The weakness in foreign currencies relative to the U.S. dollar had a significant unfavorable impact on Rest of
Apple Inc Company View
Apple Inc © MarketLine
Page 97
Asia Pacific net sales during 2019.
Gross Margin
Products Gross Margin
Products gross margin and Products gross margin percentage decreased during 2019 compared to 2018 due primarily to lower iPhone unit sales and the weakness in foreign currencies relative to the U.S. dollar. Products gross margin increased during 2018 compared to 2017 due primarily to a favorable shift in mix of iPhones and the strength in foreign currencies relative to the U.S. dollar, partially offset by higher product cost structures. Year-over-year Products gross margin percentage decreased during 2018 due primarily to higher product cost structures, partially offset by the strength in foreign currencies relative to the U.S. dollar.
Services Gross Margin
Year-over-year Services gross margin increased during 2019 and 2018 due primarily to higher Services net sales and a different services mix. Year-over-year Services gross margin percentage increased during 2019 and 2018 due primarily to a different services mix and leverage of the Company’s services fixed cost structure from higher Services net sales. The Company’s future gross margins can be impacted by a variety of factors, as set forth in Part I, Item 1A of this Form 10-K under the heading “Risk Factors”. As a result, the Company believes, in general, gross margins will be subject to volatility and remain under downward pressure.
Operating Expenses
Research and Development
The year-over-year growth in R&D expense in 2019 was driven primarily by increases in headcount- related expenses. The Company continues to believe that focused investments in R&D are critical to its future growth and competitive position in the marketplace, and to the development of new and updated products and services that are central to the Company’s core business strategy.
Selling, General and Administrative
The year-over-year growth in selling, general and administrative expense in 2019 was driven primarily by increases in headcount-related expenses and higher spending on marketing and advertising and infrastructure-related costs.
Other Income/(Expense), Net
The year-over-year decrease in OI&E during 2019 was due primarily to lower interest income and higher interest expense, partially offset by the impact of foreign exchange–related items. The weighted-average interest rate earned by the Company on its cash, cash equivalents and marketable securities was 2.19% and 2.16% in 2019 and 2018, respectively.
Apple Inc Company View
Apple Inc © MarketLine
Page 98
Provision for Income Taxes
On December 22, 2017, the U.S. enacted the Tax Cuts and Jobs Act (the “Act”), which significantly changed U.S. tax law. The Act lowered the Company’s U.S. statutory federal income tax rate from 35% to 21% effective January 1, 2018, while also imposing a deemed repatriation tax on previously deferred foreign income. By operation of law, the Company applied a blended U.S. statutory federal income tax rate of 24.5% for 2018 (the “2018 blended U.S. tax rate”). The Act also created a new minimum tax on certain foreign earnings.
The Company’s effective tax rate for 2019 was lower than the statutory federal income tax rate due primarily to the lower tax rate on foreign earnings and tax benefits from share-based compensation. The Company’s effective tax rate for 2018 was lower than the 2018 blended U.S. tax rate due primarily to the lower tax rate on foreign earnings, partially offset by the remeasurement of deferred tax assets and liabilities as a result of the Act.
The Company’s effective tax rate for 2019 was lower compared to 2018 due primarily to a lower statutory federal income tax rate in 2019 and the impact of the Act in 2018, partially offset by higher taxes on foreign earnings in 2019. As of September 28, 2019, the Company had net deferred tax assets arising from deductible temporary differences and tax credits of $14.3 billion and deferred tax liabilities of $6.2 billion. Management believes it is more likely than not that forecasted income, including income that may be generated as a result of certain tax planning strategies, together with future reversals of existing taxable temporary differences, will be sufficient to recover the net deferred tax assets. The Company will continue to evaluate the amount of the valuation allowance, if any, by assessing the realizability of deferred tax assets.
Apple Inc Locations And Subsidiaries
Apple Inc © MarketLine
Page 99
Locations And Subsidiaries
LOCATIONS AND SUBSIDIARIES
Head Office
Apple Inc 1 Apple Park Way CUPERTINO California CUPERTINO California USA Phone:1 408 9961010 www.apple.com/
Other Locations and Subsidiaries
Akonia Holographics LLC 2021 Miller Drive Longmont Colorado Longmont Colorado USA www.akoniaholographics.com
AlgoTrim AB Anckargripsgatan 3 Malmo Malmo SWE www.algotrim.com
Anobit Technologies Ltd. 8 Hasadnaot St., POB 12147 Herzliya Pituach ISR
Apple Sydney Level 2 20 Martin Pl Sydney New South Wales Sydney New South Wales AUS Phone:61 2 84018800 www.apple.com/au
Apple Asia Ltd 2401 Tower One Times Square Causeway Bay HKG Phone:852 25068888
Apple Canada Inc. 120 Bremner Boulevard Suite 1600 Ontario M5J 0A8 CAN Phone:1 647 943 4400
Apple Computer Trading (Shanghai) Co., Ltd. CHN
Apple Distribution International Hollyhill Industrial Estate Hollyhill
Apple Inc Locations And Subsidiaries
Apple Inc © MarketLine
Page 100
Cork IRL
Apple Electric Car Inc USA
Apple Europe Limited GBR
Apple France 7 place d'Iéna Paris Paris FRA Phone:33 01 56529600
Apple GmbH Arnulfstr. 19 Munich Munich DEU Phone:49 89 996400
Apple Inc 1301 Burlingame Avenue Burlingame California Burlingame California USA
Apple Inc 217 Summit Boulevard Birmingham Alabama Birmingham Alabama USA
Apple Inc 2218 E. Williams Field Road Gilbert Arizona Gilbert Arizona USA
Apple Inc 320 The Bridge Street Huntsville Alabama Huntsville Alabama USA
Apple Inc 6455 Macleod Trail SW Calgary Alberta Calgary Alberta CAN
Apple Inc Anchorage 5th Avenue Mall Anchorage Alaska Anchorage Alaska USA
Apple Inc Lincoln Park Chicago Illinois Chicago Illinois USA
Apple Inc N311 Woodfield Mall Schaumburg Illinois Schaumburg Illinois USA
Apple Inc University Park Mall Mishawaka Indiana Mishawaka Indiana USA
Apple India Pvt Ltd 19Th Floor Concorde Tower C Bangalore Karnataka Bangalore Karnataka
Apple Inc Locations And Subsidiaries
Apple Inc © MarketLine
Page 101
IND www.apple.com/in/
Apple Japan Inc USA www.apple.com/jp
Apple Operations IRL
Apple Operations Europe Hollyhill Industrial Estate Hollyhill Cork Munster Cork Munster IRL
Apple Operations International Hollyhill Industrial Estate Cork Munster Cork Munster IRL
Apple Pty Limited 255 Pitt Street Level 13 Capital Centre Sydney New South Wales Sydney New South Wales AUS Phone:61 2 96418000 Fax:61 2 96418160 www.apple.com.au
Apple Sales International Hollyhill Industrial Estate Hollyhill Cork Munster Cork Munster IRL
Apple South Asia Pte Ltd 7 Ang Mo Kio Street 64 Central North - Amk Singapore Singapore SGP Phone:65 6 4815511 Fax:65 6 4811134
Apple UK Ltd Stockley Park East Uxbridge Middlesex Uxbridge Middlesex GBR www.apple.com/uk
Apple Value Service LLC Virginia Virginia USA
AuthenTec, Inc. 100 Rialto Place Suite 100 Melbourne Florida Melbourne Florida USA Phone:1 321 3081300 Fax:1 321 3081430 www.authentec.com
Beats Electronics LLC 2220 Colorado Avenue
Beddit.com Oy Tekniikantie 21
Apple Inc Locations And Subsidiaries
Apple Inc © MarketLine
Page 102
Santa Monica California Santa Monica California USA www.beatsbydre.com
Espoo Espoo ALA www.beddit.com
Blue Fish Labs USA
BookLamp Boise Idaho Boise Idaho USA www.booklamp.org
Braeburn Capital, Inc. Reno Nevada Reno Nevada USA
BroadMap LLC Lebanon New Hampshire Lebanon New Hampshire USA Phone:603.727.4000 Fax:804.201.9288 www.broadmap.com/
Burstly, Inc. 1540 2nd Street Santa Monica California Santa Monica California USA Phone:1 Fax:1 www.burstly.com/
Camerai Tel Aviv Tel Aviv ISR camerai.co
Color Labs Inc USA
Concept.io Inc. 480 South California Avenue Suite 104 Palo Alto Palo Alto USA www.swell.am
DeskConnect, Inc. (Workflow) USA
Doe Pics Hit Inc. 208 - W 415 Cordova Street Vancouver British Columbia Vancouver
Apple Inc Locations And Subsidiaries
Apple Inc © MarketLine
Page 103
British Columbia CAN www.buddybuild.com
Drive.ai Inc 365 Ravendale Drive Mountain View California Mountain View California USA www.drive.ai
Dryft USA
Emotient, Inc. 4435 Eastgate Mall Suite 320 Suite 320 San Diego California San Diego California USA www.emotient.com
Fleetsmith Inc 548 Market Street San Francisco California San Francisco California USA www.fleetsmith.com
FlyBy Media, Inc. 134 Spring Street Suite 301 New York New York New York New York USA www.flybymedia.com
FoundationDB, LLC 8245 Boone Boulevard suite 340 Vienna Virginia Vienna Virginia USA www.foundationdb.com
IKinema Ltd 24 West Street Farnham England Farnham England GBR
indoor.io ALA
Intrinsity, Inc. 11612 Bee Caves Rd Building II, Suite 200 Austin Texas Austin Texas USA
InVisage Technologies, Inc. 978 Hamilton Court Menlo Park California Menlo Park California USA www.invisageinc.com
Apple Inc Locations And Subsidiaries
Apple Inc © MarketLine
Page 104
Phone:1 512 421 2100 Fax:1 512 263 0795 www.intrinsity.com LearnSprout, Inc. 630 8th Street Suite 10 San Francisco California San Francisco California USA www.learnsprout.com
LegbaCore USA www.legbacore.com
Mapsense, Inc. 466 GEARY Street SUITE 401 San Francisco California San Francisco California USA www.mapsense.co
Mobeewave Suite 502 80 Rue Queen Montreal Quebec Montreal Quebec CAN Phone:1 514 798 5474 www.mobeewave.com
Next Issue Media LLC 1 Apple Park Way Cupertino California Cupertino California USA www.texture.com
NextVR, Inc. 345 3rd Street Laguna Beach California Laguna Beach California USA www.nextvr.com
Nothing Real LLC USA
Novauris Technologies, Ltd. Millbank, Stoke Road Bishops Cleeve Bishops Cleeve Cheltenham England Cheltenham England GBR Phone:44 01242 678581 Fax:44 01242 678301 www.novauris.com
Operatedata Ltd. Innovation Warehouse 1 E Poultry Ave
PowerbyProxi Limited 111 Franklin Road Freemans Bay
Apple Inc Locations And Subsidiaries
Apple Inc © MarketLine
Page 105
London England London England GBR www.datatiger.com
Auckland Auckland Auckland Auckland NZL Phone:64 9 914 8311 Fax:64 9 914 8315 www.powerbyproxi.com
PowerbyProxi, Inc. USA www.powerbyproxi.com
PullString Inc Suite 400 133 Kearny Street San Francisco California San Francisco California USA www.toytalk.com
Raycer Graphics Inc USA
Semetric Limited 69 Wilson Street 2nd Floor London England London England GBR www.musicmetric.com
SensoMotoric Instruments GmbH Warthestrasse. 21 Teltow Teltow DEU Phone:49 3328 3955 10 Fax:49 3328 3955 99 www.smivision.com
Shazam Entertainment Limited George House, 26-28 Hammersmith Grove London London GBR Phone:44 - 2087426820 www.shazam.com
Simple Rules, Inc. (Spotsetter) 645 Harrison St. Street 200 San Francisco California San Francisco California USA www.spotsetter.com
SnappyLabs San Francisco California San Francisco California USA
SPACES Inc. 2399 Warner Blvd Burbank
Spectral Edge Ltd The Bradfield Centre, 184 Science Park Cambridge
Apple Inc Locations And Subsidiaries
Apple Inc © MarketLine
Page 106
California Burbank California USA spaces.com
England Cambridge England GBR Phone:44 1223 855055 www.spectraledge.co.uk
Spektral Aps DNK https://spektral.com/
Stamplay Limited Second Floor Cardiff House Tilling Road London England London England GBR www.stamplay.com
Subverse Corp 800 Minnesota Street San Francisco California San Francisco California USA www.scout.fm
Tueo Health Inc 1179 Grand St Redwood City California Redwood City California USA www.tueohealth.com
Tuplejump Software Pvt Ltd Hyderabad Telangana Hyderabad Telangana IND www.tuplejump.com
Turi Inc Suite 208 936 N 34th Street Seattle Washington Seattle Washington USA www.turi.com
Union Bay Networks, Inc. 707-B North 35th Street Seattle Washington Seattle Washington USA www.unionbaynetworks.com
ViLynx, Inc. 410 Central Avenue Menlo Park California California USA
VocalIQ Limited 27 Madingley Road Cambridge Cambridge
Voysis Limited IRL
Apple Inc Locations And Subsidiaries
Apple Inc © MarketLine
Page 107
GBR www.vocaliq.com Vrvana Inc. 460 Ste-Catherine Ouest Suite 305 Montreal Quebec Montreal Quebec CAN www.vrvana.com
A Progressive Digital Media business
John Carpenter House, John Carpenter Street, London, United Kingdom, EC4Y 0AN T: +44 (0) 203 377 3042 | F: +44 (0) 870 134 4371 | E: [email protected] | W: www.marketline.com
Copyright of Apple Inc. MarketLine Company Profile is the property of MarketLine, a Progressive Digital Media business and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.
