Porsche Essay (Insertions attached)

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CompanyPortfolioSpecificDirections1.docx

Specific Directions for Your End of Term Portfolio/Company Report:

You will prepare a “portfolio” of a company of your choice. You will prepare separate sections, combined into a company report. There will be six sections. Each section will be on a separate page or pages.

Sections of the Company Report:

I. Prepare a brief description of your company : its name; when it began; where it began and where it (headquarters) is now; what industry it is in; how it evolved over the years; how big it is now (number of employees and size of sales); any information to describe the company’s product(s) and/or services;

II. Mission, Vision, and Code of Conduct : Please copy the vision and mission; if your company doesn’t have both, copy what it does have. I want you to include its code of conduct if it is available; or it may be called code of ethics; or it may be called company values. Use my feedback on your homework to improve this section.

III. Strengths and Weaknesses: List your company’s strengths and weaknesses (make them comprehensive - as many as you can find – don’t limit to 3 as I asked you to do on the SWOT)

Opportunities and Threats : In this same section list the Opportunities and Threats you identified for your company. (make them comprehensive – as many as you can find)

IV. Key Success Factors : Describe the key success factors that are necessary for success in your company’s INDUSTRY. Remember: KSFs are about the industry, not the company. Make sure I know exactly what you are talking about. Don’t make me guess!

Competitive Strength Assessment : In this same section include your revised CSA based on the prior homework that I graded.

V. SWOT: Developed a revised SWOT ; I want you to set up a 3 X 3 table and include Strengths, Weaknesses, and Strategies. Use the feedback that I provided on your homework to improve this section.

Analysis of the strategies : In this same section, provide a revised analysis of why each strategy (there should be 8) is important for your company. Explain why your company should implement these strategies. Use my feedback on your homework to improve this section.

VI. References: Include every resource you used to compile any of the above information.

Expectations:

Your report should have a cover page with your name, date, name of class, and Company Report for _________ (insert your company name).

Your report should NOT contain grammatical or spelling mistakes .

Margins should be no less than 1.5 on either side.

I expect your work to be done professionally. Pretend you are submitting this information to your boss at work. How would you want it to look?