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CompanyOneDataAnalysisQuestions-AnswerTemplateMBA6401.docx
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Analysis

Directions: Please use this document to answer the questions sent by Ying. Where indicated by the placeholder, include one or more screenshots of the relevant Google Analytics page to support your answers. If you need help with creating screenshots, review these instructions on capturing screenshots for your Microsoft, Apple, or Android system.

Question 1—Active Users: Overall Numbers

Active users

1-day:

7-day:

14-day:

28-day:

<Type your observations here.>

Question 2—Active Users: Was Marketing Effective?

<Type your conclusion here.>

Question 3—Active Users: Any Improvement?

Of the four metrics, the highest percentage improvement was _____.

Question 4—Active Users: Demographics

<Type your observations and conclusions here.>

Question 5—Active Users: Gender

<Type your analysis here.>

Question 6—User Difference by Gender

<Type your analysis here.>

Question 7—Highest New Users by Gender

<Type your analysis here.>

Question 8—Revenue by Age

<Type your analysis here.>

Question 9—Conversion and Revenue Rates by Group

<Type your analysis here.>

Question 10—Turning Nonconverters into Converters

<Type your analysis here.>