Draft 3. Modd pizza company
4
Running Head: Mod Pizza Company
Mod Pizza Company
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Table of Contents
Introduction
MOD Products
MOD Internal Analysis
MOD SWOT Analysis
MOD Human Resources Analysis…………………………………………………………….
MOD Operations………………………………………………………………………………….
MOD Marketing
MOD Strategic Analysis……………………………………………………………………
MOD Mission Statement……………………………………………………………….
Conclusion ………………………………………………………………………………
Introduction
The company that I am going to examine is the Mod Company. The acronym MOD stands for Made on Demand. Mod Fat Pizza Limited Company was first started in 2008 by the Scott and Avenson in Seattle, Washington. The company has almost 200 branches in the United States and it has been growing at alarming rate (Garnick, 2016). The company mission is to instill a positive change to the people of the community and this has been achieved by the employee’s individuality and teamwork that provides an opportunity for the company growth and development and also has decreased the employee’s turnover consequently the consumers (Hynum, 2013).
The Company Products
The company provides the customers with artisan styled pizzas that normally cooked at 8000 in a Pizza Oven. The company offers a variety of pizzas that range from pizza salad, seasonal among others. The immediate competitor of pizza is the pielogy, the blazing pizza, and the project pie. The company has unique décor and a customer friendly layout that attracts the customers. The company also offers drinks such as milkshakes, wine, beer among others. The attractive environment and offering variety of products that suit the customer's tastes and preference have increased the customers in the company and the employees are challenged to become more innovative to attract more customers every day.
The company internal analysis
The company has been performing well since it has continued to secure funds for investment since 2014 where it got $ 15 million which was meant for the private investment and this value has continued to increase each year (Tice, 2014). Also, in the subsequent year, the country has investment funding of 40 million dollars which has enhanced its growth and expansion. The company main investor is the private equity fund. It raises about 33M dollars capital equity in the 2017 financial year and had a 40M dollars credit facility from the Keybanc capital Markets and Suntrust Robinson companies. The total equity raised by the company is the $ 185m and this will aid in growing the company and this ensures that the company continues to be the fast-leading casual pizza area. The company spent $ 364 thousand as a donation for children suffering from hunger in the year 2017 (Gonzalez, 2014).
Mod Swot analysis
Strengths
Weakness
The company is facing stiff competition since the close competitor of pizza is the pielogy, the blazepizza, and the project pie (Caley, 2013) .
Opportunities
The company has raised the private equity funds for investment and ensuring that there are expansion and growth of the restaurant. The company is offering the delivery services as well as the takeout is a way of trying to meet more customers which is a potential opportunity. More to that selling of products such as the salad dressings, baked products among others is an opportunity and would increase the total sales. The company should also take advantage of the market trends and the cultural forces to determine the external factors affecting the company and try to work on a line with them. More importantly, the customer patterns and behavior are very crucial to observe so that employees can meet the expectations and needs of the customers (Konopasek, 2014).
Threats
The company is experiencing competition from the nearby business. Also, the newly opened restaurant is becoming a threat. Also, there has been an increase in the prices of food due to the economic downturn which has caused an increase in the cost of production and this has made the company increase an extra cost to their menus which has caused a decline in the number of customers consequently the net profit (Garnick, 2016).
MOD Human Resource Analysis
The company has a passionate executive team who are highly experienced and have an impact on the MOD pizza production. The employees are goal-oriented and they always work to ensure continuity of Mod Culture lasts and their dedication have brought a lot of social change. The restaurant has one thousand and seven employees who come from different geographical areas that they always combine their knowledge and attend training which helps them to be more knowledgeable and innovative and this has improved the quality of the products as well as meeting the customer's needs and expectations. The company motivates its employees by giving them off days, increasing their remunerations and other benefits.
MOD Operations
The founder of the company who is Scot and wife Ally is the CEOs and the Protector of the company respectively. The company operations are, managed by the executive team, the board and advisory team and other employees. These employees work as a team and explore for more ideas to have an innovate restaurant as well as creating the people culture where all individuals can thrive. The company operations also ensure that the employees are confident in their work and have the targeted goals that they are to achieve. The company has received several awards in the course of its operations among them being the Community Impact Award received in 2015 because of creating job opportunities. They have also been awarded the Feat Reach Stars Award for being the best employer. In 2015 they received another award for being the best place to work in retail. This is a sign that the company operations have been managed well and that’s is why it has continued to grow and expand at a higher rate. The company is situated in areas such as the Texas, California, Arizona, Texas, Oregon, Colorado among others (Inglis, 2016).
Mod Marketing structure
The company has 200 places where it sells its products also, it has a franchise that helps market its products. The company has online platforms where they can communicate with the customers who are not within their geographical area this creates room for them to market their products. The company also markets itself by offering donations to the needy, promotions, offering aftersales services such as packaging among others. They have also charity squad where they offer donations to the local non-profit organization which attracts more customers (Bernhardt, 2017).
Mod strategic analysis
Mod has been engaging in strategic planning in all its operations and this is has helped in dealing with many challenges that are faced by most of the restaurant such as the inexperience, poor customers services, mismanagement of funds and finances and poor geographical location. The strategic plan for the company has helped in getting clarity of the performance of the business as well as knowing how resources are utilized. The company has Franchise Restaurant and the Franchisees always expect the strategic planning information, ideas, tools among others from the franchisor (Webb, 2017). The company also try as much as possible to ensure that all employees have the company mission, vision, values and the culture of the company. The company also ensures that all the franchisees have SWOT analysis that can help them identify their weakness and threats and try to convert them into strengths and opportunities respectively. The Company together with its franchisees are expected to adhere to the customers’ expectations, economic health, procedures, and protocols to avoid being in conflict with legal authorities (Lin, 2016).
MOD mission statement
Mod is the best pizza experience, pioneering fast and casual services to its customers. The name MOD means a lot such as made on demand, treating the employees and this can be referred to as MOD squad. The company always put people first and this has impacted positively on their lives and the community at large. Also, the company aims at improving all individuals including those in specials needs and this is because the company code of conducts provides a room for accepting, developing and giving equal opportunities to all (Hynum R. , 2013).
Conclusion
It's no doubt that the Mod Company is headed by a super management who are always dedicated, goal oriented and ready to serve people of the community. Not only does the company gain from the public but also give back to it. This is evidenced where we see a lot of the people getting job opportunities from the company and this has increased the gross domestic period, reduced the poverty rate as well as improving the standard of living of people, the company also provides a donation to the need which is showing generosity especially to the needy children. It's worth noting that the management has also worked on reducing the employee’s turnover by providing them with better remunerations and the benefits which always motivates them. The management of the company is worth being congratulated as they have improved the company and lead to its enormous growth (Fajardo, 2014).
References
Hynum, Rick. (2013). "Fast-casual pioneer James Markham blazes a bold new trail into pizza's future". Pizza Magazine.
Tice, Carol. (2014). "Rising Crust: Why VCs Bet $15M On Seattle's MOD Pizza". FORBES.
Gonzalez, Angel. (2014). "MOD Pizza raising $15M in expansion effort". Seattle Times
Oches, Sam. (2013). "Pizza's Arms Race". QSR Magazine
Inglis, H., & Sheehan, J. (2016). Lunch and Learn: Business Information Resources. TALL Q., 36, 22.
Yuasa, Mark. (2012). "MOD's pizzas are fast, tasty and inexpensive". Seattle Times.
Caley, Nora. (2013). "Breakout Brands: MOD Pizza". Nation's Restaurant News.
Garnick, Coral. (2016). "Mod Pizza brings in another $32M, plans to double store count". Puget Sound Business Journal
Garnick, Coral. (2016). "Mod Pizza continues its rapid rise, makes international debut". Puget Sound Business Journal
Hynum, Rick. (2013). "Fast-casual pioneer James Markham blazes a bold new trail into pizza's future". Pizza Magazine.
Lin, X. (2016). Strategy Analysis of a Boutique and Lifestyle Hotel: A SWOT Analysis (Doctoral dissertation, California State Polytechnic University, Pomona).
Bernhardt, S. M. (2017). Strategy Analysis and Business Plan for Red Barn Farm (Doctoral dissertation, The College of St. Scholastica).
Webb, C., Knutson, C., & Gamble, T. (2017). First Watch Franchise Expansion Proposal.
Michael Konopasek (2014) “MOD Pizza’s Recipe for Success Gives Felons Second Chance,”
Katrina Fajardo (2014),) “Executive Summary,” Pizza Restaurants – US (Mintel, p. 2,