Case 1

Nature's hair care

Made in New Zealand since 2006

F o u n d e d

2 0 0 6Founded in 2006

Holistic Hair was launched in the New Zealand market in 2006 by a New

Zealand Hair Stylist & Trichologist. He saw the potential for a range of

natural hair products that offered an alternative to the mainstream hair care

that often included irritating synthetic chemicals.

Harnessing the science of aromatherapy with the healing properties

of plants, Holistic Hair was a breath of fresh air for consumers who wanted

safe & effective hair care that didn't compromise their health & wellbeing.

Nicky & Jodene acquired Holistic Hair late 2015.

Having previously worked together in the Health & Beauty industry,

they shared a vision to build a niche natural hair care brand with a

sustainable, environmental & social purpose.

BACKGROUND

As a women-led business we're passionate about the environment, social causes & building

an ethical brand that balances profit with purpose.

Our vision is to be the most trusted hair care for the people & the planet.

Climate change is real and we understand the role we play in helping to minimise global

warming and regenerate the natural world.

Holistic Hair products are designed for the 3 principles of a circular economy.

To eliminate waste & pollution, circulate materials back into the economy & protect nature.

Our ingredients are backed by science & chosen to provide solutions-based products for

your scalp & hair wellbeing. Holistic Hair was founded by a Trichologist and we have

continued this legacy with our own Trichology & Cosmetic Chemist qualifications to build

credibility in the market as the holistic scalp & hair experts.

About Us

OUR STORY 2022CO-OWNERS NICKY & JODENE

Brand Proposition

OUR USP ANSWERS 4 KEY QUESTIONS

Who are we?

Holistic Hair is a premium natural hair care brand made in New Zealand.

What do we do?

We create innovative, safe & effective products made from sustainable plant-based ingredients.

Who do we do it for?

Our target consumers are looking for solutions to their scalp & hair needs

and are focused on their wellbeing and purchasing eco-friendly products.

Why choose Holistic Hair?

Our scientific knowledge, team of cosmetic chemists & trichology experts,

enables Holistic Hair to deliver an all-inclusive, results-oriented

& service-focused hair care experience.

Our 4 Brand Pillars Represent our Relevance, Knowledge, Niche and Responsibility.

Trichology is our cornerstone

Trichology is the branch of Dermatology that deals with the scientific study of the health of the scalp

and hair & Trichologists take a holistic approach to helping people with scalp and hair disorders.

Understanding the physiology of the scalp & hair has enabled Holistic Hair to deliver solutions-based

hair care and be seen as a trusted source for scalp & hair information & advice.

Nature's hair care

HOLISTIC PHILOSOPHY

TRICHOLOGY EXPERTISE

PLANT-BASED SCIENCE

SUSTAINABLE ETHOS

We focus on our consumers needs & wellbeing.

We are experts in the physiology of the scalp & hair.

We choose plant ingredients backed by science.

Our goal to achieve BCORP is to balance purpose & profit.

Plastic Neutral

MADE IN NEW ZEALAND

U n d e r t h e o f f i c i a l N Z F e r n m a r k

These symbols indicate important information related to

our certifications, sustainability, recycling codes,

ingredient ethos and universal brand & product claims.

PACKAGING SYMBOLS

We manufacture in GMP certified facilities

in Auckland New Zealand.

Our Bottles are transitioning to

100% Recycled

Post Consumer RPET1 Plastic

We design

for a circu lar

economy

AND RECOVER & REUSE PLASTIC

TO REDUCE PRODUCTION OF VIRGIN PLASTIC

SUSTAINABILITY

We use cardboard/paper from FSC® certified stock

& soy-based inks and where possible resin or mineral coatings.

Cleanhub &

Tridi Oasis

Our Recovery & Recycling Partners

We help to fund Tridi Oasis a Women-Led Recovery &

Recycling business in Indonesia who employ more than 50

people to recover & recycle plastic waste before it reaches

the environment & oceans.

2021 SOCIAL & ENVIRONMENTAL INITIATIVE.

CERTIFIED PLASTIC NEUTRAL

GREEN CHEMISTRY A K E Y F O C U S

F O R O U R F O R M U L A T I O N S

Green chemistry is the design of chemical products and

processes that reduce or eliminate the use or generation of

hazardous substances. Green chemistry applies across the life

cycle of a chemical product, including its design, manufacture,

use and ultimate disposal.

Green chemistry is also known as sustainable chemistry.

Top Line Revenue

$

2015 2016 2017 2018 2019 2020 2021 2022

1,250,000

1,000,000

750,000

500,000

250,000

0

The Impact of Covid on our Sales Trajectory

2015 Acquired Holistic Hair 2016 - 2019 Rebrand Years Preparing the brand for International growth. We did focus on opening more local doors & growing our NZ sales in these years.

2020 Growth came from strong sales from China & Taiwan & seeding/early sales from Singapore & Hong Kong.

2021 - 2022 The current situation & impact of Covid is evident. 2022-2023 period we have a growth strategy in place that includes entering the US market. We are market-ready having completed our Regulatory & CPSR testing for both the US & UK/EU markets and are awaiting acceptance of our US TradeMark.

Financial year ended March 31

$84K $700K$750K$1.1M$488K$246K$162K$150K

CHINA 2017

TAIWAN 2019

SINGAPORE 2018

HONG KONG 2020

HOLISTIC HAIR MARKETS

USA 2022

CANADA 2023

UK 2023

AUSTRALIA 2022-23

ESTABLISHED MARKETS

MARKET LAUNCHING JULY 2022

POTENTIAL MARKETS

JAPAN 2022

PRIORITY MARKET TO ENTER

ENTERING THE US MARKET IS A KEY PART OF OUR GROWTH STRATEGY FOR 2022

NZ - 250+ Retailers

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Las Vegas

WEBSITE TRAFFIC FROM OUR GOOGLE ANALYTICS NUMBERS REPRESENT THE RANKING OF THE LOCATIONS/STATES THE TRAFFIC IS COMING FROM

MAJORITY TRAFFIC COMING FROM THE EAST COAST

We need help to understand the US Market & form a market entry strategy

size of the U.S hair care market SWOT domestic & international competition & pricing consumer trends customer needs and perceptions of products like ours target end-users- where they live & their profile personas identify locations to penetrate based on customer profiling distribution & logistics retail & omni channels

EXTRA CARE Treatment products

Solutions-based HERBAL FINISHING RINSE CONCENTRATE

ESSENTIAL SCALP SPRAY SCALP TREATMENT OIL

STYLING Natural Styling

to volumise, texturise, protect & finish SALT OF THE EARTH SPRAYSCALP & HAIR

Shampoos & Conditioners For different scalp conditions and hair types

PURE SHAMPOO & CONDITIONER SENSITIVE SHAMPOO & CONDITIONER

HYDRATING SHAMPOO & CONDITIONER QUINOA PRO NPNF™ SHAMPOO &

CONDITIONER

PRODUCT

RANGE

Pure Shampoo & Conditioner

All Scalp & Hair Types

Soothing and Calming

Gentle & Mild Cleansing

Moisturising & Nourishing with

antioxidants

Weightless Conditioning

pH balanced for scalp & hair

wellbeing

Aloe Vera, Manuka Honey, Vitamin E

99.85% Natural Origin

Sensitive Shampoo & Conditioner

For Sensitive & Oily Scalps

Fine, Delicate, Thinning Hair

Controls Flaking & Dandruff

Relieves Itching

Detangling, Fortifying

Vitality & Shine

Weightless Conditioning

pH balanced for scalp & hair

wellbeing

Aloe Vera, Lavender, Chamomile, Evening

Primrose, Neroli, Apple Cider Vinegar

99.85% Natural Origin

Hydrating Shampoo & Conditioner

For Dry Hair &

Dehydrated Scalps

Promotes Strength & Elasticity

Restores Hydration

Protects & Promotes Shine

Weightless Conditioning

pH balanced for scalp & hair

wellbeing

Aloe Vera, Geranium, Avocado, Palmarosa,

Radish, Nettle, Chamomile

99.85% Natural Origin

Quinoa Pro NPNF™, Crambisol ™

Harakeke Flax , Marsmallow Root,

Murumuru & Mango Butter

99.30% Natural Origin

Quinoa Pro NPNF ™ Colour Protect Shampoo & Conditioner

For Coloured, Chemically-treated,

Damaged & Curly Hair

Colour Protection & Retention Strengthens Hair from Inside Out

Detangling & Combats frizz

Sulfate-free Contains 8 Essential Amino Acids

to lock in Colour

QUINOA PRO QUINOA PRO

Restores a healthy pH to the scalp & hair

Controls oiliness & dandruff

Calms & relieves itch & irritation

Smoothes the cuticle & restores shine to the hair

4 Key Holistic Benefits

HERBAL FINISHING RINSE CONCENTRATE

NATURAL ORIGIN

Treats itchy or irritated scalps

Calms redness

Moisturises a dry scalp

Removes flakes & plaque build-up

Designed to be used as a Scalp massage oil

Gentle and Free of Irritating Synthetic Chemicals

6 Key Holistic Benefits

SCALP TREATMENT OIL

NATURAL

Encourages circulation to the hair follicles

Supports normal hair health

Minimises hair fall

Calms & soothes the scalp

Controls dandruff

Powerful antioxidants reduce oxidative stress

Reduces itching and oiliness

Leaves the scalp feeling refreshed

8 Key Holistic Benefits

ESSENTIAL SCALP SPRAY

NATURAL ORIGIN

Creates volume, soft texture and curl definition.

Achieves fuller thicker hair, with natural rock salt & melon oil.

Mineral-rich salt promotes texture.

Melon oil moisturises and protects hair from the extreme elements.

4 Key Holistic Benefits

SALT OF THE EARTH STYLING SPRAY

NATURAL ORIGIN

NZ PRICING STANDARD RETAILER MARGIN 37.50% KEY ACCOUNTS PROVIDE SALES VOLUME 50%

Company Website

www.holistichair.co.nz

Library of creative images, videos & content

Library of creative images, videos & content

TRADITIONAL MEDIA ABL,BTL & TTL Marketing to grow Brand Awareness

DIGITAL MEDIA ABL,BTL & TTL Marketing to grow Brand Awareness

SOCIAL MEDIA OVERVIEW Our Social channels - Instagram, Facebook, Pinterest, Twitter,YouTube

IG 4.4k followers

@HolisticHair

FB 6.8K followers

@HolisticHair

A U D I E N C E 1 3 - 4 5 +

25-34-year-olds represent the largest advertising audience on Instagram, followed

closely by the 18-24-year old age group. Stories, Carousels and short-form video remain central

to content strategy. Instagram is now the popular platform for following brands

A U D I E N C E 1 3 - 6 5 +

2.79 billion people globally use Facebook. Users aged 25–34 years are the largest

demographic. 86% of internet users with $100k+ income use Facebook. The average

Facebook CPM is $5.31 & CPC is $0.43. Facebook has the most ads & highest CTR.

Holistic Hair is a premium natural hair care brand made in New Zealand. Offering innovative, safe & effective products made from sustainable plant-based ingredients. For consumers who are looking for solutions to their scalp & hair needs and are focused on their wellbeing and purchasing eco-friendly products. Their scientific knowledge, team of cosmetic chemists & trichology expertise, enables Holistic Hair to deliver an all-inclusive, results- oriented & service-focused hair care experience.

www.holistichair.co.nz

Trinity Industries - TMall & Cross-border- China Yiri Living - Happy Hair Salons (80+ Salons )- Taiwan Lady Lohas - Hong Kong Powella - Singapore Global Organic Group - Japan VIVO Salons - 100 Salons - New Zealand HealthPost -Online New Zealand Oh Natural - Online New Zealand Health 200o - Retail 60+ Stores New Zealand

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SnapShot Retail Distribution

Quinoa Pro NPNF™ Colour Protect Shampoo & Conditioner Hair Mask Hair Oil Heat Protection Blow-dry Styling Spray Solid Shampoo & Conditioner Bar Pomade

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Upcoming Product Launches

https://commonsenseorganics.co.nz/blog/holistic-hair/ https://www.vanillaluxury.sg/magazine/best-shampoos- malaysia-healthy-hair-all-year-round

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Links Instagram @holistichair Facebook @holistichair

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Social Media

Thank You

We look forward to partnering with you