mba marketing assignment

Updated April 4, 2016

Recommended UMUC Library databases for company, industry, and country research

Company information

• ABI/INFORM Complete Tip: Click on the Browse link toward the top left-hand corner of the page and scroll down to the Company Reports section

• Business Insights: Essentials • Business Source Complete

Tip: Click on the Company Information link toward the top left-hand corner of the page or the More link and then the Company Profiles link

• Company Profile (Standard & Poor's) • Factiva

Tip: Click on the Companies/Markets link toward the top left-hand corner of the page and then click on the Company link

• Hoover's Tip: Click on the All Categories button toward the top left-hand corner of the page and then select Companies

• LexisNexis Academic Tip: Click on the Search by Subject or Topic link toward the top right- hand corner of the page and then scroll down to the Companies section

• Mergent Online

Additional company research search tips available from http://www.umuc.edu/library/libhow/businessresearch.cfm

Industry information

• ABI/INFORM Complete Tip: Click on the Browse link toward the top left-hand corner of the page and scroll down to the Industry and Market Research section

• Business Insights: Essentials • Business Source Complete • D&B Key Business Ratios • Factiva

Tip: Click on the Companies/Markets link in the upper left-hand corner of the page and then click on the Industry link

Updated April 4, 2016

Industry information, continued • Hoover's

Tip: Click on the All Categories button toward the top left-hand corner of the page and then select Industries

• Industry Surveys (Standard & Poor’s) • LexisNexis Academic

Tip: Click on the Search by Subject or Topic link toward the top right- hand corner of the page and then scroll down to the Companies section

• Mergent Online Tip: Click on the Industry Analysis tab toward the top center of the page

Additional industry research search tips available from http://www.umuc.edu/library/libhow/businessresearch.cfm

Country information

• ABI/INFORM Complete Tip: Click on the Browse link toward the top left-hand corner of the page and scroll down to the Country Reports section

• Business Source Complete Tip: Enter a country's name in the search box, scroll down to the Search Options section, and select Country Report as the Publication Type

• LexisNexis Academic Tip: Click on the Search by Subject or Topic link toward the top right- hand corner of the page and then click on the Country Information link in the People, Places and Things section

• Mergent Online Additional country research search tips available from http://polaris.umuc.edu/~cthomes/FindingCountryInfo.html

* * * * *

All databases are available from the Databases by Title (A-Z) link toward the center of the UMUC Library’s home page (http://www.umuc.edu/library)