Company Description and SWOT Analysis

Introduction

BOOST is the name of my company. The significance of this name is that the more you drink BOOST water it will boost your immune system, boost your weight loss, boost your energy, boost your productivity, plus so much more.

BOOST’s mission is to create and promote a healthier, productive, and fun lifestyle by boosting the nutrients in your body by providing a host of different flavors. BOOST is dedicated to making sure its consumers’ need for thirst is quenched in a healthy and flavorful way.

The rationale behind my Mission Statement is to increase awareness on how beneficial drinking water really is.  According to Schwecherl, “Water is the second most popular beverage in the U.S. after soft drinks” (Schwecherl, 2014).  Even for myself, I did not know all the things that could be boosted just by simply drinking enough water.  With BOOST, I want to ensure we are giving our consumers options and not limiting them to one option which is why the company is incorporating different flavors.  This will also target children who are not particularly fond of the bland taste of water.  Of course, BOOST will be sold at a reasonable price. Many times it costs more to be healthy, but not with BOOST.

Schwecherl, L.  2014 Dec 29.  12 Unexpected Reasons to Drink More Water.  Retrieved from https://greatist.com/health/reasons-to-drink-water .