duscussion
skdada
company.pptxJGJ Inc.
Suraj khatri
Digital marketing foundation
10/07/2022
Problem analysis
There exists actual marketing and business challenge.
The problem arose as a result of lack of qualified marketing personnel
keeping a suitable budget.
There are budget cuts that were done in the general company budget
Ineffective maintenance planning
There is a real problem with marketing and business. The issue occurred because of the inability to hire enough competent marketing staff to maintain a reasonable budget.The company as a whole has experienced budget cuts. Poor preparation for upkeep. (Chaffey, 2019)
2
Target market
Housing companies –housing companies provide a ready market for JGJ
Real estate potential owners.
Schools-schools are constantly setting up buildings hence they form a ready market for the company
Hospitals- hospitals also are continuous growing organs that set up constructions regularly
There is a ready market for JGJ Real Estate among housing enterprises.Market potential can be seen in the educational sector since schools are always constructing new facilities.Hospitals, like other organs in constant development, regularly erect new structures.
3
Target market demographics
All types of gender are targeted for the market of this JGJ company
The targets members of the working class mostly for its products
Tourists are the highest target market for the company as it constructs top class rooms
The company targets people from middle to high level of income
This JGJ firm caters to consumers of all gender identities (Tien, 2020). The majority of the product market that the primarily aims to serve is composed of working class individuals.The company's primary audience is vacationers, hence it focuses on building luxurious accommodations.The company's target demographic consists of those with moderate to high disposable incomes.
4
Digital marketing tools
Social media marketing: the company uses social media such as Facebook and twitter for marketing its products.
Use of email. The company also uses emails as a digital marketing tool.
The company also uses SEO (search engine optimization)
In order to promote its wares, the firm uses social media platforms like Facebook and Twitter. The use of electronic mail. Emails are another digital marketing strategy that the organization employs.To further its online presence, the firm employs search engine optimization strategies (search engine optimization). (Zhu, 2019)
5
Digital marketing tools
The company uses graphic creation tools to market its products
Landing page and lead capture tools are other tools used by the company for marketing
The company also uses conversation optimization tools
In order to advertise its wares, the firm makes use of graphic design software.The company's marketing arsenal also includes landing page and lead capturing software.The firm furthermore makes use of dialogue optimization software.
6
References
Tien, N. H., Jose, R. J. S., Mai, N. P., Dung, H. T., Oanh, N. T. H., & Phuoc, N. H. (2020). Digital marketing strategy of GUMAC and HNOSS in Vietnam fashion market. International journal of multidisciplinary education and research, 5(4), 1-5.
Zhu, G., & Gao, X. (2019). Precision retail marketing strategy based on digital marketing model. Science Journal of Business and Management, 7(1), 33-37.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation & practice. Pearson uk.
