discussion

Pick ONE of the following slogans, sales pitches, or maxims and explain the emotional appeal it makes.

"Just do it." (ad for Nike)

"Think different." (ad for Apple computers)

"Don't Mess with Texas."  (anti-litter campaign slogan)

"It's everywhere you want to be." (slogan for Visa)

"American by Birth.  Rebel by Choice." (slogan for Harley-Davidson)

Pick ONE of the statements below and discuss whether it is hard evidence or a constructed argument.

1. Drunk drivers are involved in more than 50% of traffic deaths.

2. DNA tests of skin found under the victim's fingernails suggest that the defendant was responsible for the assault.

3. A psychologist testified that teenage violence could not be blamed on video games.

4. The crowds at President Trump's inauguration were the largest on record.

5. "The only thing we have to fear is fear itself!"

6. Air bags ought to be removed from vehicles because they can kill young children and small-framed adults.