Short informative report

Excellent (E)

All the criteria are fully followed. Work meets/exceeds professional expectations.

Good (G)

Criteria are mostly followed with minor errors or omissions.

Needs Improvement (NI)

Most criteria are present but there are substantial errors or omissions negatively impacting the quality of the work and professionalism of the document.

Unacceptable (U)

Criteria are missing and/or have significant errors or omissions . Work does not meet professional expectations.

Content

Expectations

SCORE

E

G

NI

U

Front Matter

/6 points

Cover Page (outer)

· descriptive report title

· graphic or image (sourced on back)

· writers’ names

Title Page (inner)

· descriptive report title

· receiver’s name

· writers’ names

· course code and section

· date of submission

Executive Summary

· informative style

· complete summary of report

· one page or less

Table of Contents

· proper headings with page numbers aligned

· lower case Roman numeral

List of figures and list of tables:

· all of the report’s visuals

· correct numbers, titles

· corresponding page numbers aligned

· lower case Roman numeral

6

5-4

3-2

1-0

Introduction

/5 points

· general introduction

· purpose

· background

· methods of research

· scope and limitations

· preview

5

4-3

2

1-0

Research Findings

/20 points

· provides accurate, relevant, and detailed analysis using specific evidence from research

· uses logical organization for topics/subtopics

· fulfills purpose

20-18

17-14

13-10

9-0

Conclusion

/3 points

· summarizes research findings

· draws conclusions out of findings

· no new information presented

3

2

1

0

Back Matter

/3 points

Appendix (ex. interview transcript)

· includes relevant info(i.e. interviewee name and date of interview)

· proper page numbers, titles

· professionally formatted

3

2

1

0

Organization

Expectations

E

G

NI

U

/3 points

· sections of document ordered according to Business Report Writing Guidelines

· proper paragraph structure

3

2

1

0

Research & Documentation

Expectations

E

G

NI

U

APA In-text references & Reference list

/20 points

· at least 3 credible sources

· proper in-text citations in APA

· complete References page entries in APA

· properly ordered References page

· appropriate conventions for incorporating paraphrases and direct quotations

· in-text citations and Reference page entries align

20-18

17-14

13-10

9-0

Style/Tone

Expectations

E

G

NI

U

Business Style

Professional Tone

/10 points

· precise and concise writing style

· parallel structure

· 3rd person (no 1st/2nd person pronouns)

· uniform style throughout

· consistent terms

· language is objective

· clear audience analysis

· professional and consistent tone

10-9

8-7

6-4

3-0

Format

Expectations

E

G

NI

U

Font & Headings

/5 points

· text aligned & spaced appropriately

· headings applied correctly

· font is consistent and professional

· correct pagination

5-4

3

2

1-0

Figures, Tables, & Lists

/5 points

Figures and Tables

· introductory content

· explanation of figure/table

· figure/table #

· descriptive title in title case

· labels

· professional figure or table

· in-text citation when required

· white space

Lists

· introductory sentence

· professional bullets

· parallel structure

5-4

3

2

1-0

Mechanics

Expectations

E

G

NI

U

Writing Mechanics

(points will be deducted

½ for each error up to 20)

/20 points

· complete and varied sentences

· well-structured sentences

· correct grammar

· correct punctuation

· correct spelling

20-18

17--14

13-10

9-0

Total

/100 points

100-80

79-70

69-60

59-0