Discussion forum

Community Agency Understanding and Evaluation

Name of Organization:

STRATEGIC PLANNING

Vision Statement, Mission Statement and/or Purpose Statement

What is the Vision, Mission and/or Purpose statement of this organization? Does it mean the guidelines to an effective cause.

Values

Think of Values as the ‘enablers’ to your Vision Statement. What are core elements that you are able to find about the organization? What are measurements in which they have outlined as a means of success? For example, a biotechnology company might have a Vision Statement with adding in areas that highlight the listed values below. What are some of the evidence in which they provide that helps measure and connect these values to the mission of the organization.

(Examples)

– Innovative

– Responsive

– Caring

– Commercially Minded

Focus Areas

The Vision/Mission Statement gives you a degree of focus already – but will hopefully be suitably broad that it gives room for people to come up with innovative ways in which to achieve it. Focus Areas help to provide that extra degree of clarification on your current thinking about the best way to get there.

(Examples)

– Pushing the boundaries of technological innovation

– Exploring new markets to generate growth

– Gaining a deeper understanding of the needs of our customers

– Growing shareholder returns

Strategic Objectives

Strategic Objectives should align to one or more of your Focus Areas. It’s here that for the first time in our journey so far, that we need to start being quite specific. How does the group highlight success and the need for the services/work they provide the community.

Goals

Goals are not strategic per-se. They are however absolutely critical, as without them the plan is nothing more than a statement of intent. When you look at experiences of working with clients and community members – the strategic plans which have failed are the ones where Goals were not clearly defined – or were defined so slowly that the momentum of the strategic planning process was lost. This of this as the organizational S.M.A.R.T. Goals.