Communication Case Study

Overall Issue to Be Addressed

Employee Management

Contributing Factors to Issue

Communication Required to Address Issue

Audience for Communication

(Internal or External or Both)

Communication Objectives

A no-open communication policy. By this employees were not allowed to communicate their problems with the management and if they did they would suffer losing their jobs

Team meeting

Email

Internal: All people working in the company

-Create awareness of the existing situation

-Inform the workforce about the new or existing company communication policy

-Provide procedure for company communication policy

Employee demotivation which resulted from the company underperforming and poor leadership and management

Team meeting

Email

News letter

Internal: All people working in the company

-Listen to staff complaints concerning work environment and their suggestions on how to improve the situation

-Introduce employee incentives and career improvement programs that should build a positive competition within the company

-Creating employee policies that allow the suggestion of innovative ideas that will receive inspiration and support

The employee’s letter that was sent to the media platform

Team meeting

Internal: All people working in the company

-Discuss the impact of the letter on the company which involves exposing its internal affairs to the outside world, therefore demonstrating how it will affect its business affairs

Leadership and communication

CEO briefing

Internal: All management staff

-Discuss the employee’s letter that was sent to the media

-Discuss the issues that could have caused such behavior from the workforce

-Talk about the work place atmosphere and how it is affecting the employees

-discuss the areas that need to be adjusted to allow employees to feel more included in the operations of the organization thus giving them a sense of ownership

Discuss employee moral

-Caution management team about leadership styles used in the company

-Talk about competition and how to improve innovation and improve brand position in the market

Overall Issue to Be Addressed

The employee’s letter

Contributing Factors to Issue

Communication Required to Address Issue

Audience for Communication

Communication Objectives

Management approach that resulted in employee dissatisfaction and choice to take the wrong channel of communication

CEO briefing

External

-Discuss the events of the employee’s letter so as to explain the matter from the perspective of the management. This way, the CEO will take his position on defending the beliefs of the company in treating its workforce right, and the measures it will take to ensure that all its workers are comfortable and are provided with a good work environment that promotes career development.

Poor skills and talent management

CEO briefing

Newsletter

External: All shareholders

-Discuss the management factors that have resulted in the product fail

-Talk about ways to improve innovation and improve revenue

-Talk about how the company plans to improve its already tainted image

-Discuss company goals and objectives on developing new products that will beat competition

Company operations

CEO briefing

Podcast on internet

Lunchtime meeting

External: The media in order to reach the public

-Discuss the employee’s letter

-Talk about the misunderstandings that resulted from the employees letter

-Clear the name of the company from its current bad reputation

-Make matters clear regarding the management’s view on the matter and its performance

-Build public confidence on the standing of the company

Brand performance

Intranet article

Launch event

Newsletter

External and Internal: All company stakeholders as well as the public

-Convince the public as well as the employees and other stakeholders of its confidence in its future innovation market and financial performances

-Talk about how the employees letter has helped improve things thus making the company stronger

-Demonstrate its level of humility to the public to accept the accusations on the employee’s letter and therefore taking responsibility to make things right

-Announcing launch of a more competitive product guided by the employee’s suggestion