KR 2

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COMMUNICATIONPROJECT.docx
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Choose a retailer you frequent often, Explain their use of each of the following elements the currently use for their communication program. (give/show examples of each)

· direct marketing

· online marketing

· personal selling

· sales promotion

· direct mail marketing

· email marketing

· advertising (media used?)

· social media

· public relations

· website

· events

What elements would you change? WHY? Give/display examples of at least 5/11 aspects you would change. 

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