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Unit II

Locate and explain a news report on a crisis. Address the following in your response:

· The introduction should engage the reader in the crisis and clearly present a summary of the main points.

· What were the fundamental stages of the crisis?

· What happened during the crisis?

· What effective communication plans were implemented in this crisis?

Research sources to support your ideas. Your essay should be a minimum of three-pages in APA format. You must include a minimum of two sources, at least one source from the CSU Online Library.

Unit III

Submit a three-page (minimum 750 words) crisis communication plan outline. The plan can be for an organization of your choice. This is an outline for a crisis  communication plan and not a crisis plan. (You will use this outline to complete a plan in Unit VII.) The plan outline should, at a minimum, include the following items:

· The introduction should engage the reader in the crisis communication plan and clearly present a summary of the main points.

· Explain the purpose, scope and goal of the plan.

· Include assumptions or assumed situations, which is a result of assessing risk for your organization.

· Define expected audiences—both internal and external.

· Include a communication strategy.

· Include a concept of operations for communications.

· Discuss the human dynamics and communications aspects of the blame game and the resolution stages you plan to implement in your crisis communication plan.

· Assign tasks to key leaders and staff.

· Provide resource management details.

· Include planned scripts, which can be placed in an appendix.

Research sources to link your plan’s elements to theories, and support your ideas. You must include a minimum of two sources, at least one source from the CSU Online Library. The resources need to be in APA format.