Communicating the Change

Running Head: REGRESSION ANALYSIS 1

REGRESSION ANALYSIS 3

An important part of any change project is how the change is communicated to the organization, to the change agents, to the line workers, to the customers, and to the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects as well as personnel and management concerns. Perhaps the single most difficult piece of handling Kotter’s “establish a sense of urgency” is that too many inexperienced or immature change agents read this to mean “panic the troops.” Never do this.

This project piece will have three parts.

1. The main part of your team project this week will ask you and your team to pick one of the company's change plans and develop a communication plan for the company. This plan should be submitted by using an Microsoft Excel spreadsheet, setting out the stakeholders, the time line of the communication plan, the method of communication, the rationale for why you chose this method of communication, the purpose of the communication, and identifying who will do the communicating. The grid for this project can be found in the Files section of the Course Menu and is titled Grid for Week 6—Communication Plan.

2. By collaborating with your team members, select one of the communication pieces that you would have used that is listed in your communication plan, and write the communication in a Word document (either the text or the script, if the communication would have been oral). Be sure to review the Week 6 information and the examples of communication plans and types there for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source. Your instructor will grade this based on how well it relates to the audience/stakeholder group to which it is intended.

3. The real-world aspect of this project is that you will write a one to two page analysis of one of the media pieces about one of the company's changes written (or provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications that explained the change going on in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.

GRADING RUBRIC

Item	Content item	Total points
Excel spreadsheet grid	ID of stakeholders	10
	Timeline of communication	10
	Type of communication	10
	Rationale	20
	ID correct communicator	10
	At least four communication pieces listed on a spreadsheet (no more than six)	10
Your analysis of the actual communication plan as seen from the public eye	20
Your sample communication piece	20
Your reference page (at least two new references)	10
Total points	120