BASD

Common Mistakes: Marketing Analysis Paper

• Not utilizing research for Target Market • Not Identifying 3 Competitors and what differentiates you • Make sure you address all four Ps with research and relate back to textbook

concepts for each one • Only doing one advertising tool and not actually creating it (I.e. a twitter link

with nothing) • Include works cited, with textbook and other research

Marketing Virtual Presentation

• Make sure you explain the two advertising tools and include them • Students often forget to include notes. These should be “talking points” in a

separate handout or talking points. • Not including enough pages of content (10-14 slides) • Forgetting works cited