human resource

COMMENTS One Paragraph each

A) I do not know much about healthcare marketing works, but from looking into this case study it seemed like both the baby boomers and their physicians needed each other for different things. The baby boomers needed the physicians because they were aging and needed the support and the physicians needed the baby boomers for using their expertise and for research purposes. So the RMC took the need for both of these purposes and used it for marketing to the baby boomers, who are now in their 50’s to mid 60’s to let them know about physicians and also of the RMC’s services. They did this through different types of marketing, mainly through social and media forms, especially since socials is the time that we live in now and they also used tv forms to go about for the retired boomers. Which all seems to be a very smart and successful approach of everything. 

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B) The RMC invested time and resources into this service line due to the large baby boomer population getting older and requiring more health services. This service line was designed to help baby boomers access specialty services such as cardiology and orthopedics. The most effective marketing strategy in my opinion were the newspaper, radio, and television advertisements to get the general public aware of this new program. Advertisements were placed in specific areas of the newspaper and on radio and t.v. channels that were viewed most by the target population. Baby boomers consumed news and media differently then people my age. They read newspapers instead of checking twitter. Cable television is also more commonplace among baby boomers, as people my age generally consuming entertainment through streaming services or the internet. The RMC used the marketing concept of advertising to reach their target audience. They promoted their services through mass media so that they can reach their target audience, but they were also specific on the types of mass media that would influence the target population the most. 

References: 

Thomas, R. K. (2020). Marketing Health Services, Fourth Edition. Health Administration Press. https://mbsdirect.vitalsource.com/books/9781640551596

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C) The most important part of the triple aim framework is to improve the quality of patient care and experience. This to me is the most important because it's something we can control on a daily basis with our actions and decisions towards patients. The other two parts are important but if I had to focus on one this would be it. This piece of the framework involves every person that the patient encounters during their stay, this makes it a key part to improve healthcare.

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D)

I couldn't imagine being a manager at this point in time and having to deal with the quality of care versus the cost of the treatment, etc. I'm sure its a tough job especially with COVID. If I had to pick one of the three tenets I would pick the per capita cost of health care. According to IHI the US health care system is the most costly in the world. If people didn't have to worry about the cost of treatment people would be going for regular check-ups to make sure that nothing is going on and to help with preventative care. Instead people put their health on the back burner because they don't know how they will be able to pay their bill. 

I have a cousin who lives in Spain, and she was telling me that living in Spain, you receive free healthcare insurance on top of everything else they offer to those that live there. Of course I'm sure their healthcare system looks very different then the healthcare system in the US, but I think its important to think outside of the box. Look at other countries that have a different outlook, and how they provide healthcare at a reasonable price. I personally think that out healthcare system is failing, and COVID is no help. 

The IHI Triple Aim: IHI.” Institute for Healthcare Improvement, http://www.ihi.org/Engage/Initiatives/TripleAim/Pages/default.aspx. 

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