Marketing Strategies final paper & PPT

COMMENTS BY PROFESSOR

FOR MILESTONE 1

Great job,Well-organized (see my notes on headings) and points out several problems for Carrefour. Your next paper will ask you to create specific objectives to solve the problems.

Nice integration of Michael Porter!.

FOR MILE STONE 2

Syamsree, your first objective is good. But "expanding its reach as well as gathering more individuals who are familiar with its brand" is less so. What does "expanding its reach" mean? How is it measured? How do you measure brand familiarity? Selling 500 units of new products is good, but what new products?

PLEASE FIX THESE ISSUES

FOR MILE STONE 3

Syamsree, first of all you did not fix the format issues that I clearly asked you to fix. They will need to be fixed in your final submission.

You need to go back to the resources provided in my early announcements and see how to do citations. Moreover, you are citing material that has no relevance to what you are writing. I have both papers, and they don't relate at all.

PLEASE FIX THESE ISSUES

Format for FINAL PAPER

The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list. Paper length: 10-12 pp. not including title page, table of contents, and references.

Required structure and content:

· Title Page

· Table of Contents

· Executive Summary

· Company Profile

· Situational Analysis

· Marketing Objectives

· Research

· Target Markets

· Marketing Mix: product, promotion, distribution, pricing

· Implementation and Evaluation Plan

· References

Remember, papers may only be submitted as Word documents.

Final Marketing Plan PowerPoint Presentation

You will prepare no more than 15 slides summarizing the findings from your paper. Please cite your sources and use in-text citation if necessary. You can use graphs, pictures, talking points and videos but make sure to provide 13 slides of content without these supplements.