Promotion Analysis

You have done an excellent job on all revisions you believe Leather Company should make to their promotional strategy! The entire paper though focuses on what they should do rather than what they are currently doing. 

As you revise the paper, please research the company and discuss their current promotional and communication strategies. Please use the scoring guide below to develop an outline for your paper. This will ensure that none of the criteria will be overlooked. If you need assistance with your changes, please reach out to the course tutor. 

Good start thus far!

Dana

COMPETENCY: Relate the importance of an integrated marketing program to the economic impact of a business.

CRITERION: Explain how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Non-Performance

Does not identify how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success.

Faculty Comments:“

This section is missing. Please explain how leather company's integrated communication currently impacts their success. 

”

COMPETENCY: Apply effective marketing planning and implementation.

CRITERION: Analyze a company's communications strategy.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Non-Performance

Does not identify components of a company's communication strategy. 

Faculty Comments:“

This section is missing. What are the elements of leather company's current communication strategy and how does it appeal to their target customers?

”

CRITERION: Assess potential improvements to a company's promotional strategy.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Distinguished

Proposes potential improvements to a company's promotional strategy and justifies those changes based upon identified weaknesses or opportunities. 

Faculty Comments:“

Very good job on your suggestions to improve Leather Company's promotional strategy!  

”

COMPETENCY: Develop a sales plan.

CRITERION: Analyze promotional components of a sales approach.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Non-Performance

Does not identify promotional components of a sales approach.

Faculty Comments:“

This section is missing. What are the promotional components of leather company's sales approach?

”

COMPETENCY: Evaluate management implications of marketing and sales plans.

CRITERION: Describe the impact on management from proposed changes in a product's promotion strategies.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Distinguished

Describes impact on management from proposed changes in a product's promotion and suggests ways of addressing potential implementation challenges from these recommendations.

Faculty Comments:“

Very good job discussing the challenges may face in regards to their promotional strategies and how they could mitigate them! 

”