Product Offerings

Good start on your assessment! You did a very good job discussing the product and promotional strategies implemented by REI and Dick's for all their products and you have a good start on addressing the remaining 2Ps. Please see my feedback below and resubmit the assessment once revised. As you make revisions, please focus your analysis on a specific product category both stores offer, such as the camping tents category you discussed in your paper. Please highlight your changes.

Keep up the great work!

Dana 

COMPETENCY: Examine the basic marketing models for a business or organization.

CRITERION: Compare product strategies of different companies with the same product category.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Proficient

Compares product strategies of different companies with the same product category. 

Faculty Comments:“

Good job comparing dick's' line of camping tents to that of rei and their product strategies! Please evaluate the effectiveness of the product strategies in reaching their customers' needs. 

”

CRITERION: Compare distribution strategies of different companies with the same product category.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Basic

Describes distribution strategies of different companies with the same product category but does not compare them. 

Faculty Comments:“

You have a good start on addressing this criterion! Focusing on camping tents, what is the distribution strategy of each store and where can customers purchase this product? Are there any advantages or disadvantages to these strategies? Why is one store's strategy better than the other's? Please elaborate. 

”

CRITERION: Compare price strategies of different companies with the same product category.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Basic

Describes price strategies of different companies with the same product category but does not compare them. 

Faculty Comments:“

Good job briefly comparing the prices of tents offered by both stores! What pricing strategies does each store apply? Are there any advantages or disadvantages to these strategies? Knowing who their target audience is, how effective are these strategies in attracting their customers or even the other store's customers? 

”

CRITERION: Compare promotion strategies of different companies with the same product category.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Proficient

Compares promotion strategies of different companies with the same product category.

Faculty Comments:“

Great job discussing the promotion strategies the two companies implement to promote their products! How effective are their strategies in attracting their customers? 

”

COMPETENCY: Relate the importance of an integrated marketing program to the economic impact of a business.

CRITERION: Assess how an integrated marketing program contributes to a company's economic success.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Proficient

Assesses how an integrated marketing program contributes to a company's economic success. 

Faculty Comments:“

Good job discussing how rei's integrated marketing campaign contributed to its success thus far! Please incorporate your opportunities for improvement as well. 

”

CRITERION: Assess how an integrated marketing program of a competitor company contributes to the competitor's economic success.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Non-Performance

Does not identify how integrated marketing program of a competitor contributes to the competitor's economic success.

Faculty Comments:“

This section is missing. When analyzing the overall 4p strategies of dick's please explain the relationship between their integrated strategies and the company's success. Please address this criterion in a separate section. 

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