Market Environment and Research

Thank you for submitting your first assessment in our course! You have a good start on your discussion of the driving forces affecting REI's success. Further discussion is needed though to address all criteria. 

Please see my detailed feedback below for areas where you could add more detail to achieve a distinguished level of performance or still need to elaborate on and refer to the additional resources I included below as you make revisions. Please highlight your changes to ensure I will not overlook any of your changes.

COMPETENCY: Examine the basic marketing models for a business or organization.

CRITERION: Explain how characteristics of the U.S. economy affect a company's retail operations.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Basic

Identifies characteristics of the U.S. economy that affect a company's retail operations, but does not explain their significance.

Faculty COMMENTS: “

You have a good start on addressing this criterion by focusing on how rei is performing in the us capitalism! Before making any revisions to your content, please refer to our course textbooks or baird (2016) for a brief explanation of how the us retailers can be impacted by the us economy, then tailor your content to discuss how specific characteristics of the us economy impact rei specifically and what possible marketing steps rei could make to protect themselves from any negative impact.

CRITERION: Explain how characteristics of the global economy affect a company's retail operations.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Basic

Identifies characteristics of the global economy that affect a company's retail operations, but does not explain their significance.

Faculty Comments:“

You have a good start on this criterion by mentioning "the fluctuation in economies globally affects the general revenue of the organization yearly". Please discuss the specific indicators or characteristics of the global economy that impact rei. Start your reflection on this topic by reading lesonsky (2012)and his explanation of how the global economy can impact us businesses. 

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CRITERION: Explain how characteristics of the legal and regulatory environment affect a company's retail operations.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Basic

Identifies characteristics of the legal and regulatory environment that affect a company's retail operations, but does not explain their significance.

Faculty Comments:“

Good job mentioning "the different taxation policies" as impacting rei globally! Please elaborate on your discussion to further discuss how the changing regulations and laws impact rei's operations and what specific marketing changes rei could make to minimize their impact. As a secondary source of information in addition to our course resources, please access moreno (2014) as well to gain a foundational understanding of how the regulatory environment could impact us businesses in general, then tailor your content to analyze rei specifically in your section. 

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CRITERION: Explain how characteristics of technological forces affect a company's retail operations.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Proficient

Explains how characteristics of technological forces affect a company's retail operations. 

Faculty Comments:“

Great job discussing how technology impacts rei's operations! How could rei utilize the technological changes to their advantage from a marketing perspective? 

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COMPETENCY: Relate the importance of an integrated marketing program to the economic impact of a business.

CRITERION: Explain how secondary sources of information can be used in developing an integrated marketing plan.

Basic

Identifies secondary sources of information as a component of developing an integrated marketing plan.

Faculty Comments:“

Good start on this criterion! What specific secondary sources of information would be useful for rei and what are some of their limitations? 

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CRITERION: Analyze the value of secondary sources of information to business economic success.

DISTINGUISHED

PROFICIENT

BASIC

NON-PERFORMANCE

Basic

Describes the value of secondary sources of information to business economic success, but does not explain their significance.

Faculty Comments:“

Good job discussing how secondary sources of information can be valuable for a business! What value do the secondary sources you selected bring to rei? 

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