Communication plan final question only

Running Head: COMMUNICATION PLAN FOR WHEELIES

COMMUNICATION PLAN FOR WHEELIES 4

Identify key considerations and targeted adaptations needed to craft an effective message for diverse audiences.

Communicating to audiences from different cultural backgrounds or people who speak various languages requires special techniques on the part of the communicator. To effectively craft messages for diverse audiences, the communicator should consider the following factors; one is the demographic of an audience that includes age, religion, ethnic background, sexual orientation, age, and other. The communicator should avoid audience stereotyping based on their demographic information. The other factor is the audience's expectations. When people become audience members, they bring with them expectations about the communicator or the topic. Violating audience expectations might lead to negative impacts on speech effectiveness. Other factors include the audience's knowledge of a topic, attitude towards the topic, audience size, and presentation setting.

Explain how current delivery methods and strategies could be improved to better reach intended audiences.

According to the business conducted by wheelies organization, majority of its audiences seems to be young individuals, it’s important to improve its current delivery methods. The company has a Facebook page that has been dormant for the last two months. They can make it more active, include visuals with every post, encourage tagging, hold contests, and be proactive in listening to and responding to their online community. These strategies will make the platform more attractive to many audiences. The organization should include useful and relevant content such as topics of interest that will help in reaching their target audiences.

Describe the potential issues that could arise as a result of delivering the targeted message. For instance, consider the legal, ethical, or cultural issues.

Some of the issues that might arise as a result of delivering targeted messages include exaggerations of messages, misleading the public, for instance, the company should not feature one of their best customers as a success story, and they could be crossing lines because they might be misleading potential clients into thinking that their results will mirror those of that particular client.

Explain how the targeted messages might reach unintended audiences.

Target messages may fail to reach the intended audiences due to various factors such as failure to assess the tools available for communication. If the communicator fails to identify who exactly the audience is and the methods of gathering information, can lead to the delivery of information to unintended audiences. The other factors that might hinder the effective delivery of a message are failure to target and test the audiences and failure to measure your results and make changes as required.

References

Cho, Y., & Agrusa, J. (2011). How The Media Is A Significant Promotional Tool To Deliver Marketing Messages To Audiences?. International Business & Economics Research Journal (IBER), 6(10. doi.org/10.19030/iber.v6i10.3418.

Guion, L. (2019). Reaching Diverse Audiences. EDIS, 2005(10). doi.org/10.32473/edis-fy753-2005