Write a persuasive essay about explaining reasons why you support Facebook or Apple or neither company by considering following conditions.

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COMM 303: MEDIA THEORY AND ANALYSIS

The Exam on Foundation on February 22 (Mon) (20%, 200 points)

• Length: 1,000-1,200 word-essay (References are not counted.) • Due Date: Upload your essay (Word or PDF format) to the Blackboard by 11:15am on 2/22. • Paper Format: Typed in black, 12-point, Times New Roman font, double-spaced, with one-inch

margins, & APA citation style (see only in-text citation & reference; Refer to the online source at https://owl.english.purdue.edu/owl/resource/560/01/)

Objective:

The purpose of this exam is for you to have a chance to respond to a media-related public debate.

Essay-writing Procedure:

1. Read the below two news articles of The New York Times, one announcement of Apple, and one announcement of Facebook very carefully.

[The New York Times] Facebook Takes the Gloves Off in Feud with Apple https://www.nytimes.com/2020/12/16/technology/facebook-takes-the-gloves-off-in-feud-with- apple.html

[The New York Times] Facebook Said to Consider Suing Apple Over App Store Practices https://www.nytimes.com/2021/01/28/technology/facebook-apple-app-store.html

[Apple] Data Privacy Day at Apple: Improving transparency and empowering users https://www.apple.com/newsroom/2021/01/data-privacy-day-at-apple-improving-transparency-and- empowering-users/

[Facebook] Speaking Up for Small Businesses https://www.facebook.com/business/news/ios-14-apple-privacy-update-impacts-small-business-ads You can also check below Ad campaign of Facebook over Apple’s new iPhone privacy policy.

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COMM 303: MEDIA THEORY AND ANALYSIS

2. Take your position to support Apple or Facebook or neither company after carefully evaluating the above four sources and considering what you have learned in this course so far.

3. Write a persuasive essay about explaining reasons why you support Facebook or Apple or neither company by considering following conditions.

(1) Incorporate at least two concepts or ideas you have learned in the course to your

essay directly and in detail.

(2) Feel free to cite the above four and other credible sources in writing your essay.

(3) Treat your opinion basically as your argument. To make your argument persuasive,

clearly elaborate your reasons to support Apple or Facebook or neither.

(4) You can use or modify the following outline if helpful.

(5) Read the following grading rubric carefully and confirm that you essay satisfies all

criteria.

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COMM 303: MEDIA THEORY AND ANALYSIS

Introduction (one paragraph)

• Present the issue at stake and who you support

Body (four or five paragraphs)

• In each paragraph, discuss each reason and elaborate your thoughts along with proper examples to persuade your audience effectively.

• Your argument should be clearly grounded in what you learned during the classes. Also, feel free to add any other materials as long as they are credible public sources.

Conclusion (one paragraph)

• In your conclusion, emphasize your points again in relation to your argument.

Grading Rubric for Essay (200 pts)

Exemplary Accomplished Developing Beginning

Title

(10 pts)

(9-10 pts) Intriguing title that

captures your position and attracts your reader

effectively

(8 pts) Clear title that represents your

position

(6-7 pts) Title made

(0 pts) No title

Position

(30pts)

(27-30 pts) Your position is formed

and presented clearly and interestingly.

(24-26 pts) Your position is

clear and recognizable.

(21-23 pts) Your position is

vague, which needs to be

clarified further.

(0-20 pts) Your position is not developed at

all or unrecognizable.

Reasons

(50 pts)

(45-50 pts)

Reasons to support the chosen position

are articulated clearly and thoroughly

throughout the essay

(40-44 pts)

Reasons are expressed clearly in

general.

(35-39 pts)

Reasons are addressed, but

vaguely.

(0-34 pts)

Reason is rarely addressed or

unrecognizable

Supporting details to

back up each reason

(40 pts)

(36-40 pts) Interesting, original, or relevant details are organized to support

a chosen position well. Presented

details are accurate,

(32-35 pts) Most of presented

details are interesting

relevant, and original.

(28 -31 pts) Presented details are less accurate, unclear, or less developed in supporting a

(0-27 pts) Scarce details

are presented to back up a

chosen position.

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COMM 303: MEDIA THEORY AND ANALYSIS

specific, and persuasive to

understand the position.

Some details are less connected to

supporting a chosen position.

chosen position in general.

Presented detail is very difficult to understand or

irrelevant.

Concepts or ideas

incorporated

(30 pts)

(27-30 pts) Two or more concepts or ideas learned from class are accurate and they are incorporated

into the flow and content of the essay

very well.

(24-26 pts) Two or more

concepts or ideas learned from class are correct and they are incorporated into the

essay.

(21-23 pts) Concepts or ideas learned from class appear, but they’re less informative or correct or vaguely connected to the

content of the essay.

(0-20pts) Concepts or ideas are not

incorporated or incorrect or

unrecognizable.

Mechanics

(30 pts)

(30 pts) No issue in spelling,

punctuation, grammar, and in-text citation

(25 pts) Minor issue in

spelling, punctuation, grammar, and in-text

citation

(20 pts) Some issues in

spelling, punctuation,

grammar, and in-text citation

(15 pts) Constant issues in

spelling, punctuation,

grammar, and in- text citation

Bibliography

(10 pts)

All of used sources are listed in an APA citation style. Pass: 10 pts Fail: 0 pts

Total: ________ out of 200 points