case study

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COMM 1400

Fall 2020

Assignment #4, PR Case Study Assignment

Total Points: 20 points

Due: Friday 11/25/2020 by 1:15 pm in the dropbox

ASSIGNMENT OBJECTIVE:

• Students will utilize critical thinking and problem-solving skills to explore recent topics in Public Relations. (ACEJMC Value 7)

• To acquaint students with current events in Public Relations to order to seen how the course content relates to the real world of PR.

ASSIGNMENT CONTENT: Students will review 2 separate case studies about public relations campaigns. The reviews will include written summaries of the articles and an analysis of they relate to the information discussed in the course readings, PowerPoint presentations, and online discussions. You may choose case studies from any of the following websites but make sure you select a study that has enough information for you to complete the assignment. You should also do a follow-up on the organization/campaign to see if it is still active or to get more information about the case: https://www.prweek.com/us/campaigncasestudies https://www.prnewsonline.com/category/case-studies/ https://prcouncil.net/resource/pr-case-studies/ The assignment will be posted on the discussion board in D2L. Any assignment posted after the due date/time will receive up to ½ credit (10 points) for one week. After that week, the assignment will not be accepted for credit.

ASSIGNMENT STYLE AND FORM:

• The first line of the review should contain the student's name and the assignment number and the due date.

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• The review should contain a complete correct citation in APA format at the beginning of the review for each of the case studies reviewed.

• Grammar counts! This is an excellent opportunity to improve your writing while honing (or in some cases developing) your analytical skills.

• Do not attach a file to the discussion board. Post the review in the content area of the discussion. Please edit your response once it is posted to correct any mistakes.