3-4 page report

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COMM1120ShortReportExampleFKV21.pdf

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Topic/title (phrase)

Name

Student #

[Graphic/Picture? (not necessary, your choice)]

Communication 1120

Instructor: Frances Kirson

Date:

Scenario

Briefly describe your scenario.

To: name(s)

From: your name Date: current

Subject: bold or CAPS

This report summarizes my research of the specialized field of pet design.

Our firm, Great Design, has been considering avenues in niche markets in order to gain a reputation as an interior design company that will become

known for outstanding quality work in a specialized area of design.

Interior design often focuses on homeowner’s lifestyle and their children, but considerations for pets are often neglected. Designing with people’s pets in

mind not only benefits the pets, but also the families who are living with them. Although pets are part of the family, sometimes people consider

surrendering their animals because they find it difficult to live with their pet.

For example, people do not know where to put their cat’s litter box, or they trip over the dog’s food dish. These daily frustrations can be overcome by

implementing some design tools and features. In no time, people and their

pets will be living happily together in a more functional space.

Currently in Vancouver, no interior design company advertises that they

specialize in designing for pets. However, if you look around the city, it does not take long to realize that people love their pets, and many services

already exist for them. Doggy daycares, bakeries, even spas, are examples of some of the pricey services people spend on their pets. It appears that

catering to pets and people who treat their pets as children could be a viable niche market. In fact, according to an online article entitled Pampered Pets,

the pet industry is a four to five billion dollar a year market.

I have researched the different aspects of designing for pets, and I recommend that our company consider this niche market as a new focus in

our future work. I also recommend that our firm source and supply specialty pet furniture items for our clients. I have found four areas that I recommend

our firm concentrate on:

• Space planning for pets • Materials for pets

• Furniture for pets • Special features and built-ins for pets.

Commented [A1]: [Choose Memo or Letter Format- depends on internal or external. This is an internal message, so memo format is used. If it’s to an external client, choose a letter format and greeting.

Commented [A2]: Begin with a clear, direct opening

Commented [A3]: The part gives the purpose of the report. Speak directly to the client. In this case the client is another member of the same company.

Commented [A4]: This part provides background information (context)

Commented [A5]: If you use facts or statistics, make sure you give the source. Always properly use citations. Use the APA style guide for details on how to properly include citations and refereces.

Commented [A6]: Preview the sections of the report, in the same order that they appear in the report. Use the same wording that is used in the reports’ headings.

Commented [A7]: Preview of recommendations. The bulleted list give the criteria, and this order will be followed in the rest of the report.

Space Planning for Pets ________________________________________________________

________________________________________________________ ________________________________________________________

________________________________________________________

________________________________________________________ ________________________________________________________

Materials for Pets

________________________________________________________ ________________________________________________________

________________________________________________________

________________________________________________________ ________________________________________________________

________________________________________________________

Commented [A8]: Heading used (same order as given in criteria.

Commented [A9]: Imagine the information for this section is written here.

Commented [A10]: Next heading (same format)

Commented [A11]: Imagine the information for this section is written here.

Furniture for Pets

Pet furniture does not have to ugly or utilitarian anymore. Many pieces are

available that are attractive and will fit into many different design styles. Dog crates and litter boxes now come in contemporary design styles so that

they can blend in with a space’s colour and design scheme. Some pieces are

dual-purpose in that they also act as pieces as furniture. These pieces are ideal for apartments, condos or small rooms. Figure 1 below shows an

example of a dog bed that also is a bedside table.

Figure 1: Bed Side Dog House Source: Luxury Indoor Dog Houses by DenHaus Many dog owners would be thrilled to have a dog house like the one

shown above in Figure 1. A piece of furniture like this creates a living space for the dog while not upsetting the balance of decorating.

However, most furniture choices like this have to ordered off the internet. The lack of available pet furniture in the city is also an

opportunity to source and supply these pieces to our clients.

Special Features and Built-Ins ________________________________________________________

________________________________________________________

________________________________________________________ ________________________________________________________

________________________________________________________

Commented [A12]: 3rd heading

Commented [A13]: Introduce the graphic and refer to it in the text.

Commented [A14]: Label and source the graphic

Commented [A15]: Explain and interpret the graphic. Give important points to notice, what to learn, conclusions to be drawn.

________________________________________________________ ________________________________________________________

________________________________________________________

Conclusion and Recommended Actions

Interior design that focuses on pets is an important and unfilled niche within the pet industry in Vancouver. As my research shows, many

different aspects contribute to design that will benefit pets and pet

owners.

I recommend that Great Design do the following:

1. Become the only design firm in Vancouver to specialize in designing for pets, specifically in the areas of space planning, material,

furniture and special features for pets.

2. Source and make readily available to our clients a selection of pet furniture items.

Commented [A16]: A conclusion is different from the recommendations. This paragraph is a concise conclusion

Commented [A17]: This phrase is lead-in to the list of recommendations. It provides context for the items in the list.

References

Luxury Indoor Dog Houses by DenHaus (2013). Retrieved March 18, 2013

from www.denhaus.com

Pampered Pets. (2013). Retrieved March 21, 2013, from

http://news.msn.com.au/home/story_13178.asp

Commented [A18]: List your references here in correct APA format

http://www.denhaus.com/

http://news.msn.com.au/home/story_13178.asp