PERSUASIVE SPEECH

Persuasive Speech #2 Rubric

Name: Introduction N/A | ü- | ü | ü+

Introduction is attention getting in content and delivery (Monroe’s Attention) Orienting material establishes credibility/significance (e.g., defines terms, relevance)

Central idea is very clear and easy to identify (signpost) Previews key ideas concisely(brief)/effectively(signposts)

Introduction is approximately 10-20% of the Speaking Time Body Structure N/A | ü- | ü | ü+

Speech follows Monroe’s Motivated Sequence The main points were clearly separate from each other and had roughly same amount of time

Need/problem defined and explains how it impacts audience (Main Point #1) Satisfaction clearly explained. Suitably addresses the need (Main Point #2)

Visualization shows benefits of implementing or cost of ignoring proposed satisfaction (Main Point #3) Transitions, signposts, internal previews, internal summaries are used effectively

Supporting Evidence and Verbal Style N/A | ü- | ü | ü+ Effectively uses a combination of Ethos, Pathos, and Logos

Sources were cited fully (name/org, credentials, publication date/date accessed, journal/book title/website) The 3 (or more) sources differed in types (facts, statistics, quotes, etc)

Language was used effectively and stylistically (Ch. 8) Speaker connected the topic to the audience (Ch. 3)

Conclusion N/A | ü- | ü | ü+ Restates thesis/central idea

Reviews main points concisely Leaves audience with a compelling Call to Action that relates to the satisfaction (Monroe’s Action)

Maintains eye contact and stance at the time of applause before taking a seat Conclusion is approximately 5-10% of the Speaking Time

Delivery Elements N/A | ü- | ü | ü+ Speech is free of fillers (ums, uhs, likes, etc)

Tone varies utilizing vocal variety-it is not monotone. Rate and volume vary Gestures both purposeful and natural (not behind back or clenched in front)

Standing is straight, chin up/shoulders down, settled weight on both feet Walking is purposeful (e.g, no pacing, face the front, move with transitions)

Eye contact is steady, comfortable, and sweeps the room Note cards used as cues, not crutches

Overall Score _____%