power point presentation Topic related to subject "Decision Mkg/Essent Bus Comm "

COMM-515 Communication Audit Project

Hart, Vroman, and Stulz (2015) created a communication audit project designed with both team and individual components to provide you with real-world experiences in business communication.

Within this project, you will work with your team to develop the components of an audit; however, you will conduct the audit individually. Additionally, you are to create an oral report individually, but your team will help you by providing ideas and feedback. A team evaluation will also be completed by each team member.

Task 1: Develop a basic understanding of a communication audit. (Team)

A communication audit is a strategic evaluation of an organization's ability to communicate. Both internal and external communication may be examined.

Due: Workshop 1

Task 2: Identify potential real-world partners. What are at least three small businesses or small non-profit organizations with which you could partner for your project? (small = 5 to 15 employees) (Individual, with Team support)

Due: Workshop 1

Task 3: Develop an invitation to send to potential partners. The invitation will describe the project and potential benefits. (Team)

Due: Workshop 2

Task 4: Secure a real-world partner and learn more about the business/organization. (Individual)

Due: Workshop 2

Task 5: Develop research tools (survey, interview questions, focus group questions) for the audit. (Team)

Due: Workshop 3

Task 6: Conduct research using team tools (survey, interview questions, focus group questions) for the audit. (Individual)

Due: Workshop 4

Task 7: Appraise researched data for emerging communication opportunities/strategies for the audit. (Team)

Due: Workshop 5

Task 8: Submit the oral report of the audit findings and recommendations for evaluation/grade. Present report to real-world partner. (Individual)

Due: Workshop 6

Task 9: Complete a team evaluation. (Individual)

Due: Workshop 6

Hart, C., Vroman, M., & Stulz, K. (2015). Experiential, Collaborative and Team Projects: Communication Audits in the MBA Communication Course. American Journal of Business Education,8(4), 289–306. Retrieved fromhttps://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=eric&AN=EJ1077864&site=ehost-live