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Comcast400.pptx

Comcast CORPORATION CSR Report

By: Nastassia Hall, Jordan Knight, Oliver Reinoso, Brooke Strobino, and John Wypychoski

Introduction

Out of 0-100 scale Comcast has 54% rating

Ranking against other companies' other ratings comcast has a 64% rating 

Better World product rating D-

Comcast CSR is to bring the best technology, media, and entertainment to customers. With holding its self-accountable for sustainability while making business decisions.

CSR

•Comcast looks to reduce emissions in current fleets, by installing fuel efficiency software in about 15,500 cable vans and trucks. By improving fuel efficiency by 6% the company reduces emissions by about 1 metric ton per vehicle.

•Comcast focusses on three areas inspiring customers, bringing together diverse communities, and employees making a positive impact

CSR

•The CSR of the company reflects how comcast looks to build a great relationship with its customers to improve the longevity of the company.

•With many customers returning to Comcast, the company will continue to see success. 

•However, the CSR practices may not be best fit for the growth or financial outlook of the company. 

CSR

•The revenue from 2019 to 2020 fell by $5 million bring the revenue to $17.5 million 

•However, in 2019 the revenue reached an all-time high with a 6%, so losing $5 million brought the revenue back down to the average yearly revenue.

•The CSR practices help maintain the company but does not help grow the company. The CSR practices may not help the growth and profitability of the company, after viewing financial reports. 

Critical Issues

5G connection

T-Mobile expanding to home internet 

Elon Musk’s Starlink ( rural areas)

Strategic Problems

Adverse market competition ( Netflix, HBO, Peacock)

Reducing expenses most notably programming costs (9 billion dollars)

Internet competition ( AT&T, Verizon, Google Fiber)

Understanding their monopoly is vanishing as well as cable.

Relationship with Macro-environment

High potential to be impacted by macro-environment due to size

Social factors can be utilized to tailor products and services

Economic factors can help forecast revenue growth 

Political climate can affect short- and long-term profitability  

Technological advancements have to be used to company's advantage

Relevant Issues

2016 violation of Washington's Consumer Protection Act

31,000 residents charged for service without their knowledge

Total of 445,000 violations 

Comcast forced to pay $9.1 million in civil penalties

Comcast's refusal to carry the ACC Network on Xfinity

They won't begin to carry it until a "fair deal" is reached

Upsets ACC fans across the country that can't watch their teams' games

Only major TV provider to not carry the network

Company Response to relevant Issues

Comcast's PR representative for Washington state issued statement on lawsuit

“We’re pleased that the court ruled in our favor on several of the Attorney General’s key claims and awarded less than 5% of what he was seeking in damages..."

Comcast issued statement concerning the ACC Network standoff

"Unfortunately, they are demanding a large fee to carry it. This would mean that all customers, even those who do not watch ACC sports, would need to pay more...”

Effect of Relevant Issues on Finances 

Comcast took in $85 million over 5 years that customers were being charged for the SPP

Only paid $9.1 million in damages

Revenues down 6% through Q2 2020

Many ACC fans forced to switch providers

Higher costs with less access motivates people to find new providers

Citations

News Analysis Jeff Baumgartner, S., Shankar Selvavinayagam, E., Huawei, Stephanie Chan, C., Radcom, Mike Murphy, N., & Brendan Gibbs, J. (n.d.). Comcast hints AT OUT-OF-FOOTPRINT plans for Flex. Retrieved April 20, 2021, from https://www.lightreading.com/cablevideo/comcast-hints-at-out-of-footprint-plans-for-flex-/d/d-id/766988

Goldsmith, J. (2020, January 23). Comcast strategy sees streaming cash boosting all ships. Retrieved April 20, 2021, from https://deadline.com/2020/01/comcast-strategy-peacock-launch-brian-roberts-earnings-1202839068/

CSR information for Comcast Corporation. (n.d.). Retrieved April 20, 2021, from https://www.csrhub.com/CSR_and_sustainability_information/Comcast-Corporation

About the Authors Danika Miller Internet & Entertainment WriterDanika Miller has been writing for Reviews.com for three years, Danika Miller Internet & Entertainment WriterDanika Miller has been writing for Reviews.com for three years, Danika Miller Internet & Entertainment Writer, & Writer, I. (2020, November 19). Why does Comcast have such a bad reputation? Retrieved April 20, 2021, from https://www.reviews.com/utilities/internet/why-does-comcast-have-such-a-bad-reputation/

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