BUS5112 - Marketing Management

Portfolio Activity Unit 4

As a new Products Process Manager, you are responsible for helping project managers to develop new product processes and use them effectively;

· Explain the difference between Invention and innovation relative to new product development.

The Portfolio Assignment entry should be a minimum of 500 words and not more than 750 words. Use APA citations and references if you use ideas from the readings or other sources. This assignment is graded by the instructor.

Written Assignment Unit 4

For this assignment, choose from any two categories products that are at different product life cycle stages. Identify the product life cycle stages for your selected products and provide explanations for why you believe they are at these stages. Then, provide answers to these two questions:

· Examine the product life cycles for your chosen two products relative to how it affects the company’s marketing strategies

· How would your suggestion be different for the two companies' brand managers about making decisions on price, advertising, and distribution channels?

Submit a 2-3 pages paper, (excluding the title page and reference pages) double-spaced in Times New Roman font which is no greater than 12 points in size. Be sure to cite any sources in APA Format.

Papers will be assessed using this rubric.

Unit 4 Discussion Forum

The product life cycle helps to inform decisions made by marketing managers. 

For Unit 4 Discussion Forum, please examine two products that you are familiar with, (a) one that is in the early stages of the product life cycle and (b) one in the mature stage. The please answer the following to questions in complete sentences and paragraphs, and according to APA 7th edition guidelines:

· How is the marketing different for the two products?

· What improvements to the marketing strategy would you recommend for each if you were the marketing manager?

Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.