Business Communication Plan

RUNNING HEAD: STRATEGIC COMMUNICATIONS PLAN 1

STRATEGIC COMMUNICATIONS PLAN 1

Strategic Communications Plan

Diane Joyner

Strayer University

COM 510

Professor Busby

April 25, 2020

Description

A. What is your challenge or opportunity?

To obtain a new job opportunity interview as a Healthcare Administrator for a local hospital. The biggest challenge is convincing the interview panel that I am the most qualified candidate for the position.

B. Why is this professionally important to you?

This opportunity is professionally important to me since I seek to advance in the healthcare industry. This position will permit me to develop my skills and make me marketable for other positions in the healthcare industry.

Goal

A. What goal or outcome do you want to achieve with this communication?

To secure the position as a healthcare administrator and demonstrate my leadership abilities. With this communication, my desire is to validate that I am capable to fulfill the duties of this position.

Audience

A. Who is your target audience?

The target audience are C-suite executives, board members, human resource director, President and Vice President. These are adroit white collared professionals that are fully conscious of the qualifications and responsibilities that are associated with this position.

I. What are the professional positions of the audience members?

Chief Executive Officer (CEO)

Chief Financial Officer (CFO)

Chief Information Officer (CIO)

Chief Nursing Officer (CNO)

Chief Operating Officer (COO)

President

Vice President

Director of Human Resource

Board Members

II. What demographic characteristic will the audience comprise of?

The audience’s demographic characteristics are comparable. They consist of highly skilled executives with a considerable background in the healthcare industry.

III. What is your relationship to the audience?

There is no relationship to the audience except the detail in which they have reviewed on my resume/application.

IV. What background knowledge and expertise does the audience have?

The audience is very knowledgeable of the leadership qualities that are needed for this position as a healthcare administrator. Majority of the interview panel have been in their position for a numerous of years.

V. What does the audience know, feel about, and expect concerning this communication?

The audience expects to receive forceful responses in relation to the question being asked.

VI. What preconceptions or biases do you possess that might prevent you from building rapport with your audience?

B. What information is available about your audience?

I. What research/sources will you use to obtain information about your audience?

Although I have no relationship with my audience, I will do research on the company beforehand. It will allow me to see how I can align myself with its vision and goals.

II. What conclusions have you been able to draw about the audience?

The conclusions in which I have been able to draw about the audience is that they are very attentive.

C. What tone will you use to convey your message?

I. Is this setting casual or formal?

This setting is formal.

II. Is the communication personal or impersonal?

This communication is impersonal.

Key Message

A. What is the primary message you must convey to your audience?

The general message is to convince the staff and board members that I am the most qualified candidate for the position.

I. Is the message compelling and memorable?

The message is compelling and memorable.

II. Is the message clear and concise?

The message is clear and concise.

III. Is the message aligned with your audience’s goals and needs?

The message is aligned with the audience’s goals and need. My qualifications and level of expertise in the healthcare industry speaks volume.

Supporting Points

A. What three to four points, reasons or justifications support your message?

B. What research/sources will you use to obtain facts/data about your message?

Channel Selection

A. What communication style will you employ (Tell/Sell or Consult/Join), and why?

The communication style in which I will employ is tell/sell. My focus is to sell myself as the best person for this position. Tell about my characteristics, qualifications

B. What channels will you use to deliver your message, and why will they be the most effective?

a) Verbal communication will be a phone call accepting the new job opportunity interview.

b) Written letters of recommendations will be offered from former and current employers, describing my attributes.

c) Thank you, emails will be sent, out following the interview to express my

Action Request

A. Is the call to action making your audience clear, concise and easily actionable?