Communication- Argumentation and Persuasion
uthej19
COM470_Week7_Thursday_Fall2020_student.pptxCOM 470: Argumentation and Persuasion
Week 7, Thursday,10/8
Agenda
Activity and review for Exam 2
Reminders:
Exam on Tuesday, 10/13
Discuss Cognitive Dissonance Theory on Thursday, 10/15
Please read Chapter 9 and Case study 10
Discuss Inoculation Theory on Saturday, 10/17
Please read Chapter 5, pp. 108-115; Case study 9
Activity
Please go to the Week 7 folder to find the activity listed today. You will be answering questions in response to a TEDTalk. Responses will be due via Blackboard by Friday, 10/9, 5pm for activity points. Submit responses in the Week 7 folder.
Concepts to Review:
Message Content
Emotions and Emotional Appeals
Receiver Characteristics
Social Judgement Theory
Elaboration Likelihood Model
Example Question 1
Abdu’s level of ego-involvement on the issue of animal rights is very high. One could correctly assume that:
a. His position is extreme
b. His latitude of acceptance will be large
c. He will have no latitude of non-commitment
d. His latitude of rejection will be large
4
Example Question 2
Attitudes shaped under the central route are more enduring and longer lasting.
a. True
b. False
5
Example Question 3
Humor has been studied in persuasion. What is a finding of persuasion research using humor?
a. Humor increases source credibility
b. Humor has an immediate effect
c. No consistent evidence on humor research
d. Humor decreases positive affect
6
Example Question 4
Emotions are short-lived, intense and directed at different stimuli.
A. True
B. False
.
7
Example Question 5
There are several emotions to use in persuading audiences to do a health behavior. Each emotional appeal can have a core relational theme. What emotion is identified of having the core emotional theme “of making progress towards goals?”
A. Fear
B. Anger
C. Guilt
D. Happiness
8
Essay 1 to study
Imagine you are working on a campaign for Bryant’s campus to promote students volunteering at least 15 hours a semester? How could you use Social Judgment theory to plan the campaign? Please be specific about all the key variables associated with this theory.
Essay 2 to study
Think about some of your favorite television commercials. How do these make the best use of the peripheral route to persuasion? Additionally, consider the different peripheral cues discussed in the chapter. Think of a real-world example of a persuasive message that uses that peripheral cue to help improve the message you identified earlier.
Essay 3 to study
You are tasked to use an emotional appeal approach in a persuasive message to encourage more students to support Special Olympics. Explain why an emotional appeal may work, and decide which emotion(s) you may use in your persuasive message. What are the effects of using multiple emotion(s)?
Essay 4 to study
Describe how persuaders might adapt messages to recipients using ELM. How should messages be adapted to high-elaboration recipients? How should messages be adapted to low-elaboration recipients? Why might persuaders want to influence the likely amount of elaboration?
Essay 5 to study
What is the practical value of knowing receiver characteristics? Imagine you are working on a political campaign. How would you use the receiver characteristics discussed in the chapter and class to design your persuasive messages?
Essay 6 to study
Imagine you were in charge of developing a persuasive campaign for your campus to increase the number of students to vote in the next Presidential election. Based on what you know about message content in persuasion, what are some key message components you would include? Be sure you define your terms and use examples.
