How did Matt Damon's "Wait for Water" campaign used the Elaboration LIkelihood Model to get the viewers attention and interest?

COM 470: Argumentation and Persuasion

Final Paper Rubric

Spring 2021, Volkman

Name:_________________________

COM 470: Final Paper

Significance of Issue/Topic/Experience ______/40

--Identifies, explains and justifies well why this topic is important to study for their persuasive strategies

--Uses peer-reviewed sources in explanation; other references used as well

--Incorporates class content

Persuasive Analysis ______/60

--Identifies and explains least two (no more than 3) most common persuasive strategies used and identifies examples of each

--Explains why these strategies may be working

--Uses peer-reviewed sources in explanation; other references used as well

--Incorporates class content

Possible Persuasive Strategies for Persuasion _______/30

--Identifies, explains and justifies the use of another persuasive strategy/strategies

--Recommendation was not a previously discussed persuasion strategy

--Uses peer-reviewed sources in explanation; other references used as well

--Incorporates class content

Page length/APA style/Grammar/Spelling/Reference Page/Format _______/20

--8-10 pages in content (less than half a page does NOT count as a page), excluding title page, references and appendix [abstract not needed]. Going over page limit is okay

--follow APA style on formatting, in-text citations and reference list

--Includes an Introduction and Conclusion

--free of grammatical and spelling errors

--at least 8 peer-reviewed citations

--Additional non peer-reviewed citations used

--Appendix included

Total _______________/150