5 page advertising paper

C om

Strat 380 Final: Bounce D ryer

Sheets G

roup 7

Sold: ●

G rocery stores (W

alm art, Target,

etc.) other convenience stores and

online

Price Point: ●

$1.99-$10.99 (d ep

end ing on the

size and q

uantity)

D esign: ●

O range, eye-catching

★ It is used

for laund ry

p urp

oses in a d ryer

★ It w

ould b

e used b

y a variety of d

em ograp

hics

Bounce D ryer Sheets

Print A d

s

Print A d

Review Segm

entation: D

em ograp

hic G

eograp hic

D esign:

Static hair; fold ed

laund ry show

n, eye-catching Key B

enefits: ●

Keep s clothing static and

w rinkle free

● keep

s clothing sm elling fresh longer

Target C onsum

ers: ●

Peop le and

fam ilies living in sub

urb an

com m

unities ●

Peop le w

ho are frustrated w

ith static/w

rinkly clothes.

B rand Position: ●

Tool for som eone

d oing laund

ry ●

M om

s d oing household

laund

ry ●

For ind ivid

uals w ho

w ant w

rinkle/static free clothes

M edia Plan: ●

Found in m

agazines ●

Em p

hasizes C ontinuity &

Reach

Bounce for M en

Segm entation: G

eographic, D em

ographic

D esign: Fresh sm

elling clothes, W rinkle free

clothes, appeal to the sports m arket

Key B enefits:

● Keep clothes static and w

rinkle free ●

Keep clothes sm elling fresh even after

being active Target C

onsum ers:

● People in the philadelphia region

● Sports fans

B rand Position/M

edia Plan: Local television, M

ultim ed

ia p latform

s

“D on’t Let W

rinkles Ruin Your M eeting”

Segm entation: D

em ograp

hic, Psychograp hic

D esign: M

an looking unp rofessional/insecure

b efore using b

ounce vs. m an feeling confid

ent after using b

ounce on his clothes

Key B enefits: N

o w rinkles on clothes, look

sharp er, feel confid

ent

Target C onsum

ers: ●

Professionals ●

Peop le w

ho d o not have tim

e (or d o not

w ant to) iron their clothes

B rand Position/M

edia Plan: Found on

television, m ultim

ed ia p

latform s

C onclusions/Final Thoughts

Segm entation: G

eograp hic, Psychograp

hic, D em

ograp hic

M edia plan: Reached

intend ed

target aud iences for all three ad

s