COM3230 Discussion 6

Discussion 6 5

Review the crisis communication case studies in both the Lachlan and Liberman texts, and read: Always Be Ready: Get Prepared For Your Next PR Crisis (forbes.com)

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In the Forbes article, the author relates playing pickleball to preparing and responding to a PR crisis. In at least two brief paragraphs (30 to 50 words each):

1 -- Describe a sport or activity that you enjoy and relate it to effective crisis communication preparation/response.

2 -- Apply those points to the Wells Fargo case study in the Lachlan text and highlight how the organization could have prepared/performed more effectively.

References to crisis communication research/theories from the textbooks are always suggested, as well.

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