COM 3230 Discussion 5

Discussion 5 6 6 unread replies. 6 6 replies.

Review the crisis communication case studies in both the Lachlan and Liberman texts, with emphasis on the KFC crisis of 2009 in Liberman et al Chapter 10. Read: 15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes - The New York Times (nytimes.com). Link to PDF here:

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15 Minutes to Mayhem.doc.pdf

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In at least three brief paragraphs (30 to 50 words each) describe:

1 -- What roles do frontline workers play in corporate communications.

2 -- How you think the organization was effective or not, and why, in how they handled internal communication.

3 -- Compare the KFC crisis with similar and more recent fast-food chicken shortage controversies.

References to crisis communication research/theories from the textbooks are always suggested, as well.

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