Proposal Assignment

COM 3135: Proposal Assignment

MANAGERIAL PROPOSAL INSTRUCTIONS

Learning outcomes

- Employ Toulmin's CDW model to craft a persuasive message to internal stakeholders

- Construct a clear, convincing and impactful written managerial message

Deliverables

1. A written proposal: Write a persuasive proposal to the school dean and top management, as an email message or an email attachment. You need to convince the readership that a problem exists and that your solution will work.

2. An analysis of the argumentation: Write an explanation of how you have utilized Toulmin’s CDW model (Roger’s article: ‘Building a case and arguing with sophistication’)

Situation

- FIU has been undergoing huge changes recently and management is keen to receive feedback from all stakeholders - faculty, staff, students - on how operations at the FIU could be further improved.

- You are part of a student working group that has been formed to assess the present situation in the school and propose ways in which FIU processes could be enhanced.

- In other words, you need to identify an operational problem and develop a workable solution to the problem. You can select a pressing issue that you would like to have addressed.

- Examples of areas in which you might develop proposals:
 1. FIU branding study abroad

2. Food services

3. Registration procedures

4. Library services

5. Sports facilities

6. Cooperation with businesses

7. Organization of studies

8. Housing


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COM 3135: Proposal Assignment

Plan and write a proposal for action/change.

You will need to:

1. state (and summarize) the problem

2. identify explicitly the outcomes and benefits of your proposal

3. provide a convincing recommendation with supporting evidence which shows that your recommendation is feasible

Request action

- Use Toulmin’s Claim-Data-Warrant communication model and the persuasive writing guidelines.

- You will also need to pay attention to effective managerial writing. - Properly format your proposal. Include a cover page.

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