phd isaac newton/COMLM

COM 310 Milestone Two Guidelines and Rubric Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster. For Milestone Two, you will propose appropriate social media platforms for the organization to use to meet its goals. You will also discuss effective and ineffective uses of social media to give the organization a sense of how best practices drive content, target audience engagement, and ultimately help businesses achieve their goals. First, you must explain why you are recommending the platforms you have chosen and how the business can use them. Ground your choices in research and best practices to be sure your choices are clear. You need to make it clear what the opportunities and limits of each platform are, so providing an explanation of the terms of service is necessary. Now that you have explained to the business how it should use the social media platforms you have identified, provide the executives with examples of what effective and ineffective use of social media looks like using screenshots and accompanying explanations. Include recommendations for handling audience feedback, both positive and negative. Propose social media platforms the business can use to help meet its goals and discuss effective and ineffective uses to demonstrate the opportunities and limits of the platforms. Specifically, the following critical elements must be addressed:

III. Social Platforms: The purpose of this section is to explain why you are recommending the platforms you have chosen and how the business can use

them. Ground your choices in research and best practices to be sure your choices are clear. You need to make clear what the opportunities and limits of each platform are, so providing an explanation of the terms of service is necessary.

A. Propose two appropriate social media platforms and explain how each will help the company reach the target audience and achieve its goals. B. Develop a strategy based on best practices that the company will use on each platform. C. Describe what types of content should be used on each platform to reach the target audience and why. D. Assess how the terms of service impact use of your chosen platforms by your organization. Provide specific examples.

IV. Examples: Now that you have explained to the business how it should use the social media platforms you have identified, you need to provide the

executives with examples of what effective and ineffective use of social media looks like. This will give the business a sense of how best practices drive content, target audience engagement, and ultimately help businesses achieve their goals.

A. Using a real-world example, describe a situation in which an organization demonstrated exceptional use of social media for the particular goals and objectives you mentioned in Milestone One. This will show the executives specific examples of social media done well by another company. This could even be a competitor of the company you are working with.

B. Using a real-world example, describe a situation in which an organization did not adhere to best practices. This will show executives specific examples of social media misuse or abuse.

C. Develop a plan, based on best practices, for how the business should handle feedback (positive and negative) on social media. D. Explain how appropriately responding to feedback on social media can help the business achieve its goals. Support explanation with examples.

Guidelines for Submission: Your paper must be submitted as a 4- to 5-page Microsoft Word document (not including screenshots) with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Social Platforms: Target Audience

Proposes two appropriate social media platforms, explaining how each will help the company reach the target audience and achieve its goals

Proposes two social media platforms, explaining how each will help the company reach the target audience and achieve its goals, but not all proposed platforms are appropriate or explanation is cursory

Does not propose two social media platforms or explain how each will help the company reach the target audience and achieve its goals

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Social Platforms: Best Practices

Develops a strategy based on best practices that the company will use on each platform

Develops a strategy that the company will use on each platform but the strategy is cursory or not based on best practices

Does not develop a strategy that the company will use on each platform

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Social Platforms: Content

Describes what types of content should be used on each platform to reach the target audience and why

Describes what types of content should be used on each platform to reach the target audience but does not describe why

Does not describe what types of content should be used on each platform to reach the target audience

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Social Platforms: Terms of Service

Assesses how the terms of service impact use of the chosen platforms by the organization and provides specific examples

Assesses how the terms of service impact use of the chosen platforms by the organization but assessment is cursory or lacks specific examples

Does not assess how the terms of service impact use of the chosen platform by the organization

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Examples: Exceptional Use

Describes a real-world situation in which an organization demonstrated exceptional use of social media to achieve its goals

Describes a real-world situation in which an organization demonstrated exceptional use of social media to achieve its goals but description is cursory or lacks clarity

Does not describe a real-world situation in which an organization demonstrated exceptional use of social media to achieve its goals

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Examples: Did Not Adhere

Describes a real-world situation in which an organization did not adhere to best practices

Describes a real-world situation in which an organization did not adhere to best practices but description is cursory, unclear, or contains inaccuracies

Does not describe a real-world situation in which an organization did not adhere to best practices

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Examples: Handle Feedback

Develops a plan, based on best practices, for how the organization should handle feedback on social media

Develops a plan for how the organization should handle feedback on social media but plan is cursory or not clearly based on best practices

Does not develop a plan for how the organization should handle feedback on social media

12

Examples: Appropriately Responding

Explains how appropriately responding to feedback on social media can help the organization achieve its goals, supporting explanation with examples

Explains how appropriately responding to feedback on social media can help the organization achieve its goals but explanation is cursory, unclear, or not supported with examples

Does not explain how appropriately responding to feedback on social media can help the organization achieve its goals

12

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

8

Total 100%