case study
musicmakers333
COM 227 Module Two Short Paper Guidelines and Rubric
Overview: Based on the knowledge learned to date in the course, you will analyze a case study and apply professional ethical codes to a real-world public relations (PR) scenario. This paper also provides students with the opportunity to develop original recommendations, a common task of today’s PR professionals. Using the PR ethical codes as a guide, students will create counsel on how to handle PR situations ethically in the organization featured in the case study.
Prompt: After reviewing the Public Relations Society of America (PRSA) and International Association of Business Communicators (IABC) codes of ethics and the PRSA Professional Standards Advisory PS-15, outline the unethical actions of the company Paul Frank in the case study. How could the PR professionals involved counsel the organization to different actions before the initiative’s execution?
Case Study: Paul Frank and Native American Stereotypes: A Case of Misappropriation Paul Frank Industries (PFI), a privately held company based in the United States, held a media relations event in which Native American stereotypes were prominently featured. The images quickly spread on social media and the reaction quickly spread throughout the Native American community and beyond.
The following critical elements must be addressed:
I. Describe two unethical actions that occurred in the case study. II. For each unethical action you describe, create an appropriate recommendation for how PR professionals involved in the situation should have
counseled the organization to different actions before the media relation’s event occurred.
Support your responses and recommendations with research from the course readings and/or scholarly sources.
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Unethical Actions Meets “Proficient” criteria and supports description with research and significant detail
Describes unethical actions that occurred in the case study
Describes unethical actions that occurred in the case study, but the description is either inaccurate or lacks detail
Does not identify any unethical actions that occurred in the case study
40
Recommendations Meets “Proficient” criteria and justifies recommendation with supporting research
Creates an appropriate recommendation for the PR professionals in the case study to counsel the organization
Creates a recommendation for the PR professionals in the case study that is not appropriate and/or lacks detail
Does not create a recommendation for the PR professionals in the case study
40
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax and organization and is presented in an easy-to- read format
Submission had no major errors related to citations, grammar, spelling, syntax or organization
Submission has major errors related to citations, grammar, spelling, syntax or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax or organization that prevent understanding of ideas
20
Earned Total 100%
- COM 227 Module Two Short Paper Guidelines and Rubric
- The following critical elements must be addressed:
Accessibility Report
- Filename:
- COM 227 Module Two Short Paper Guidelines and Rubric.pdf
- Report created by:
- Organization:
[Enter personal and organization information through the Preferences > Identity dialog.]
Summary
The checker found no problems in this document.
- Needs manual check: 2
- Passed manually: 0
- Failed manually: 0
- Skipped: 1
- Passed: 29
- Failed: 0
Detailed Report
Document |
||
Rule Name | Status | Description |
---|---|---|
Accessibility permission flag | Passed | Accessibility permission flag must be set |
Image-only PDF | Passed | Document is not image-only PDF |
Tagged PDF | Passed | Document is tagged PDF |
Logical Reading Order | Needs manual check | Document structure provides a logical reading order |
Primary language | Passed | Text language is specified |
Title | Passed | Document title is showing in title bar |
Bookmarks | Passed | Bookmarks are present in large documents |
Color contrast | Needs manual check | Document has appropriate color contrast |
Page Content |
||
Rule Name | Status | Description |
Tagged content | Passed | All page content is tagged |
Tagged annotations | Passed | All annotations are tagged |
Tab order | Passed | Tab order is consistent with structure order |
Character encoding | Passed | Reliable character encoding is provided |
Tagged multimedia | Passed | All multimedia objects are tagged |
Screen flicker | Passed | Page will not cause screen flicker |
Scripts | Passed | No inaccessible scripts |
Timed responses | Passed | Page does not require timed responses |
Navigation links | Passed | Navigation links are not repetitive |
Forms |
||
Rule Name | Status | Description |
Tagged form fields | Passed | All form fields are tagged |
Field descriptions | Passed | All form fields have description |
Alternate Text |
||
Rule Name | Status | Description |
Figures alternate text | Passed | Figures require alternate text |
Nested alternate text | Passed | Alternate text that will never be read |
Associated with content | Passed | Alternate text must be associated with some content |
Hides annotation | Passed | Alternate text should not hide annotation |
Other elements alternate text | Passed | Other elements that require alternate text |
Tables |
||
Rule Name | Status | Description |
Rows | Passed | TR must be a child of Table, THead, TBody, or TFoot |
TH and TD | Passed | TH and TD must be children of TR |
Headers | Passed | Tables should have headers |
Regularity | Passed | Tables must contain the same number of columns in each row and rows in each column |
Summary | Skipped | Tables must have a summary |
Lists |
||
Rule Name | Status | Description |
List items | Passed | LI must be a child of L |
Lbl and LBody | Passed | Lbl and LBody must be children of LI |
Headings |
||
Rule Name | Status | Description |
Appropriate nesting | Passed | Appropriate nesting |