Evaluation

COM 227 Module Six Journal Guidelines and Rubric

Overview: Journal assignments in this course are designed to help you make meaningful connections between the course content and the larger goals of this course. These journals are meant to offer you a real-world glimpse of public relations, as well as the opportunity to put your critical-thinking skills to work by expressing your thoughts in response to the questions assigned for you to answer.

Prompt: Before you submit your final presentation to your supervisor for review, you must double-check that it contains all the topic areas and items requested. Using the Evaluation Checklist, assess your presentation draft against the assignment requirements outlined in the Final Project Guidelines and Rubric document.

Then, you will create a 250- to 500-word journal assignment that answers the following questions:

1. In what ways does your presentation meet the requirements of the assignment? 2. What are specific opportunities for improvement as you finalize the presentation for final submission in Module Seven? Some areas to address could be

visual appeal, presentation organization, presentation content, presentation opening, the notes section, and/or the focus on social media. 3. How did your presentation benefit from the four-step planning process? Are there any steps that you could return to for improvement prior to

finalization for the final submission in Module Seven? Explain.

Be sure to attach the completed checklist (with the evaluation section filled out) and your self-evaluation of the presentation. Components of this journal assignment will assist you in completing critical element III (Implementation) and IV (Evaluation) in your final project submission.

Rubric

Guidelines for Submission: Submit this assignment as a Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Evaluation Checklist

Meets “Proficient” criteria and self-evaluation illustrates a sophisticated understanding of concepts with substantive detail

Includes a completed checklist with a self-evaluation in all categories

Includes checklist with a self- evaluation in some but not all categories, or some categories contain inappropriate evaluations

Does not include a completed checklist with a self-evaluation

25

Presentation Requirements

Meets “Proficient” criteria and includes substantive detail

Outlines ways i n which the presentation fulfills the assignment requirements

Outlines ways i n which the presentation fulfills the assignment requirements, but contains s ome errors in evaluation or lacks minor detail

Does not outline ways in which the presentation fulfills the assignment requirements

20

Opportunities for Improvement

Meets “Proficient” criteria and includes substantive detail

Includes specific details as to opportunities for presentation improvement

Includes opportunities for presentation improvement, but some opportunities included are inappropriate and/or lack detail

Does not include opportunities for presentation improvement

25

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Four-Step Planning Process

Meets “Proficient” criteria and illustrated benefits and areas for improvement in rich detail

Explains ho w the four-step planning process benefited the presentation, and lists planning steps tha t could be revisited for improvement

Explains ho w the planning process benefited the presentation, but the explanation is inaccurate or lacks detail or does not list planning steps that can be revisited for improvement

Does not explain how the planning process benefited the presentation and did not list planning steps that could be revisited for improvement

20

Articulation of Response

Journal assignment is free of errors related to citations, grammar, spelling, syntax and organization and is presented in an easy-to-read format

Journal assignment submission had no major errors related to citations, grammar, spelling, syntax or organization

Journal assignment submission has major errors related to citations, grammar, spelling, syntax or organization that negatively impact readability and articulation of ideas

Journal assignment submission has critical errors related to citations, grammar, spelling, syntax or organization that prevent understanding of ideas

10

Total 100%