Short Answer

COM 227 Module O ne J ournal Guidelines and Rubric

Overview: Journal assignment in this course are designed to help you make meaningful connections between the course content and the larger goals of this course. These journals are meant to offer you a real-world glimpse of public relations, as well as the opportunity to put your critical-thinking skills to work by expressing your thoughts in response to the questions assigned for you to answer.

Prompt: Submit a 250–500 word journal assignment that explains modern day public relations (PR). Be sure to answer the following in your assignment:

 Based on your reading this week, write a brief overview of the history of PR, calling out at least two specific events or milestones that impacted the field. How has public relations has changed over time?

 What is modern PR? How is it viewed today?  Explain how the history of the field has influenced perceptions of the practice today.  Choose an example of a modern-day PR campaign from PRWeek’s Winner Case Studies (Note that you will need to scroll down on the page to find the

Winner Case Studies section, and the website may take a minute to load before you are able to scroll.) Briefly describe how your chosen campaign illustrates the definition of PR.

Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. This journal assignment should be 250–500 words in length.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

History of Public Relations

Provides a brief overview of the history of public relations including critical milestones and the growth of the field

Provides an overview of the history of public relations as presented in the course but overview is cursory, not brief, or does not include the critical milestones and growth of the field

Does not provide an overview of the history of public relations as presented in the course

30

Modern Public Relations

Explains the idea of modern public relations supported with evidence from the course or prior research

Explains the idea of modern public relations but explanation is cursory, contains inaccuracies, or is not supported with evidence from the course or prior research

Does not explain the idea of modern public relations

30

Practice Today Explains how the history of the field has influenced the perception of the practice of public relations today supporting connections with evidence from the course or prior research

Explains how the history of the field has influenced the perception of the practice of public relations today but explanation is cursory, contains inaccuracies, or is not supported with evidence from the course or prior research

Does not explain how the history of the field has influenced the perception of the practice of public relations today

30

Articulation of Response

Journal assignment submission had no major errors related to citations, grammar, spelling, syntax, or organization

Journal assignment submission has major errors related to citations, grammar, spelling, syntax, or organization that

negatively impact readability and articulation of main ideas

Journal assignment submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%