implementing

COM 227 Milestone Two Guidelines and Rubric Overview: You will continue to develop a presentation from your previously created slides, which covered the planning section of your final project. In this milestone, you will create the implementation section of your public relations campaign and submit it for instructor feedback. Prompt: This milestone should be a 15- to 18-slide draft of your public relations presentation, addressing all critical elements in the implementation section of the final project. Ensure that you apply best practices in ethical presentation development and Associated Press style.

Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value

Implementing: History of Public

Relations

Provides a brief overview of the history of public relations, including critical milestones and the growth of the field

Provides an overview of the history of public relations as presented in the course, but overview is cursory, not brief, or does not include the critical milestones and growth of the field

Does not provide an overview of the history of public relations as presented in the course

10

Implementing: Modern Public

Relations

Explains the idea of modern public relations, supporting with evidence from the course or prior research

Explains the idea of modern public relations, but explanation is cursory, contains inaccuracies, or is not supported with evidence from the course or prior research

Does not explain the idea of modern public relations

25

Implementing: Practice Today

Explains how the history of the field has influenced the perception of the practice of public relations today, supporting connections with evidence from the course or prior research

Explains how the history of the field has influenced the perception of the practice of public relations today. but explanation is cursory, contains inaccuracies, or is not supported with evidence from the course or prior research

Does not explain how the history of the field has influenced the perception of the practice of public relations today

25

Implementing: Approach

Determines a professional approach that could be used in addressing ethical issues regarding public relations with evidence from prior research and planning

Determines a professional approach that could be used in addressing ethical issues regarding public relations, but determination is cursory, contains inaccuracies, or is not supported with evidence from prior research and planning

Does not determine a professional approach that could be used in addressing ethical issues regarding public relations

15

Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value

Implementing: Best Practices and AP

Writing Style

Utilizes appropriate best practices and AP style throughout the presentation and accompanying speaker notes

Utilizes best practices and AP style throughout the presentation and accompanying speaker notes, but utilization contains inaccuracies or is not appropriate

Does not utilize best practices and AP style throughout the presentation and accompanying speaker notes

15

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%