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Updated Tactics for Distributing Press Releases Across Multiple Markets


Doctor Jamie Holden

Task: Creating & issuing press releases for similar messages in different markets (e.g., awards, tours, service announcements)

The Challenge: Google’s update targeted low-quality content, and multiple redundant articles on the same or similar topics with slightly different keyword variations were specifically cited as indicators of low-quality content.

• Red flags:

• Redundan t articles

• Little variation in theme or topic

• Same or similar

keywords

• Linking to same

website

TIPS FOR CREATING EFFECTIVE ANNOUNCEMENTS ACROSS MULTIPLE MARKETS

Create unique messages.

Each headline, subhead and lead paragraph needs to be significantly different—merely changing names of Cities or people in each isn’t

enough.

Emphasize different story angles.

Incorporate local experts, details about area attractions and other information

unique to each announcement.

Localize and further differentiate content by including real quotes from people on the ground in cities such as Kansas city.

Include market-specific visuals, such as pictures of local storefronts, individual award recipients, hometown advisors, etc.

Or … rethink your approach entirely.

Instead of distributing press releases over the newswire for each market, build more public awareness by creating a rich, compelling and highly visual multimedia press release that tells the whole story.

Like this …

Live link to this first annual event example!

For more tips and discussion on developing press releases for multi-market announcements, read the related blog post: Updated Tactics For Multi-Market Press Releases

If you’d like even more ideas for crafting effective press releases that get attention and drive measurable results, visit the PR Newswire blog:

http://blog.prnewswire.com/tag/press-release-tips/