DIversity Communciation plan 2
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COM225SanFranciscoFactSheet1needthis.docx
Laurie Armstrong
Director, Media Relations – US & Canada 415.227.2615 [email protected] Elisabeth Wieselthaler-Toelly
Director, Media Relations – International
415.227.2603
FOR IMMEDIATE RELEASE
San Francisco Fact Sheet
Latest data available from the San Francisco Travel Association, California Department of Finance, www.sfgov.org and various industry sources; see final page for annotated resources.
Visitor Spending
|
Visitor Spending |
|
|
Total visitors and convention participants (2016)1 |
25.2 million |
|
Visitors in San Francisco per day (2016)1 |
68,998 |
|
Visitor spending in San Francisco per day (2016)1 |
$24.5 million |
|
Total tourism direct spending (2016)1 |
$8.9 billion |
|
Average daily expenditure for all visitors1 |
$356.45 |
|
Visitor Spending per San Francisco household (2016)1 |
$10,667 |
|
Number of convention delegates staying in hotels/motels (2016)1 |
2.6 Million |
|
Total Convention Attendee Spending (2016)1 |
$1.2 billion |
|
Total Exhibitor Spending (2016)1 |
$656 million |
|
Total Meeting Planner/Hosting Spending (2016)1 |
$42 million |
|
Convention and meetings related spending (2016)1 |
$1.9 billion |
|
Average expenditure per convention delegate per day (2016)1 |
$492.65 |
|
Average length of stay per convention delegate2 |
4.1 |
|
Average daily expenditure per general visitor staying in hotels/motels2 |
$298.03
|
|
Top six producing domestic metropolitan statistical areas (2015)3 |
Los Angeles, CA San Francisco-Oakland-San Jose, CA Sacramento – Stockton – Modesto, CA New York, NY San Diego, CA Washington, DC |
|
Average daily room rate (2016)4 |
$252.92 |
|
Hotel occupancy (2016)4 |
85.5% |
|
Room demand (2016)4 |
10.5 million |
|
Visitor Spending |
|
|
Transient room demand (2016)4 |
7.4 million |
|
Total group room demand (2016)4 |
2.6 million |
|
Moscone group room nights (2016)22 (Group nights typically average one million room nights annually; the group room nights stated are a temporary decrease and due to Moscone Expansion.) |
861,000 |
|
Self-Contained group room nights (2016)4 |
1.7 million |
|
Top five producing international markets5 |
Mexico China United Kingdom Canada Germany |
|
Top reasons for visiting San Francisco2 |
Atmosphere and ambiance Friends and family in area Scenic beauty Restaurants and cuisine |
|
Leading attractions visited2 |
Pier 39 Golden Gate Bridge Golden Gate Park Ferry Building |
|
Leading activities2 |
Dine in restaurants Shopping Visit a park Visit friends and family |
|
Leading neighborhoods visited2 |
Union Square Fisherman’s Wharf Embarcadero Chinatown |
|
Purpose of visit2 |
85.6% Leisure/Vacation 7.1% Business Travel 7.2% Meeting/ Convention |
Visitor Profile2
For detailed profiles on hotel guests, VFR (visiting friends and relatives) and international travelers contact San Francisco Travel Association Media Relations Department; the information below is a compilation of all visitor categories:
|
Visitor Profile |
|
|
Average Age |
40.1 |
|
Average Annual Household Income |
$94,637 |
|
Average Length of Stay in City |
2.5 Nights |
|
Visitor Profile |
|
|
First Time Visitors |
24.4% |
|
Gender |
Female 51.2% Male 45% Prefer not to answer 3.7% |
Population7
|
City of San Francisco |
864,816 |
|
Major ethnic groups (2016): |
White 40.8% Asian 34.5% Hispanic Origin 15.3% African American (Black) 5.0% Multiracial 3.5% American Indian 0.1% Pacific Islander 0.4% Other Races 0.4% |
|
Population of the nine Greater Bay Area counties: |
Alameda (1,647,704) Contra Costa (1,135,127) Marin (260,651) Napa (142,166) San Francisco (870,887) San Mateo (764,797) Santa Clara (1,979,402) Solano (440,207) Sonoma (503,070) |
|
Total Bay Area population |
7,684,011 |
Weather
The weather in San Francisco is mild year-round with temperatures seldom rising above 70 degrees (21 degrees C) or falling below 40 degrees (5 degrees C).
Daily Mean Temperature (F/C)
|
Month |
Maximum |
Minimum |
Rainfall (Inches/cm) |
|
January |
56.0/13.4 |
46.2/7.9 |
4.48/11.38 |
|
February |
59.4/15.2 |
48.4/9.1 |
2.83/7.18 |
|
March |
60.0/15.6 |
48.6/9.1 |
2.58/6.55 |
|
April |
61.1/16.2 |
49.2/9.6 |
1.48/3.76 |
|
May |
62.5/16.9 |
50.7/10.4 |
0.35/0.89 |
|
June |
64.3/17.9 |
52.5/11.4 |
0.15/0.38 |
|
Month |
Maximum |
Minimum |
Rainfall (Inches/cm) |
|
July |
64.0/17.8 |
53.1/11.7 |
0.04/0.10 |
|
August |
65.0/18.3 |
54.2/12.3 |
0.08/0.20 |
|
September |
68.9/20.5 |
55.8/13.2 |
0.24/0.61 |
|
October |
68.3/20.2 |
54.8/12.7 |
1.09/2.77 |
|
November |
62.9/17.2 |
51.5/10.8 |
2.49/6.33 |
|
December |
56.9/13.8 |
47.2/8.5 |
3.52/8.94 |
|
Annual Average |
62.5/16.9 |
51.0/10.6 |
19.33/49.10 |
History and Geography
|
Total area in square miles in the city of San Francisco |
47.335 miles |
|
Miles of shoreline8 |
29.5 miles |
|
Miles of waterfront8 |
7.5 miles |
|
Number of piers |
39 |
|
Square miles in San Francisco Bay and Delta9 |
Ranges from 400 to 1,600 miles |
|
Fog signals around the San Francisco Bay9 |
32 signals |
|
Total square miles in Golden Gate National Recreation Area (GGNRA)9 |
82,791 acres |
|
Miles of San Francisco streets10 |
1,088 miles |
Recreation and Park Facilities
|
Recreational and open space within San Francisco |
3,400 acres |
|
Marina slips |
671 |
|
Neighborhood parks |
220 |
|
Playgrounds and play areas |
179 |
|
High-rises (eight stories and above)13 |
766 |
|
Buildings designated historical landmarks (since 1967)13 |
266 buildings |
|
Historic districts (Alamo Square, Blackstone Court, Bush Street Cottage Row, Civic Center, Dogpatch, Jackson Square, Liberty- Hill, Market Street Masonry, Northeast Waterfront, South End, Telegraph Hill, and Webster St.)13 |
12 total |
Lodging
|
Hotel rooms available4 |
33,793 rooms |
|
Number of hotels4 |
218 hotels |
Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquiasites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf
Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquiasites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf
Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquiasites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf
Transportation
|
Average number of commuters daily13 |
431,859 |
|
Total number of licensed taxis permits (medallions as of 2016)11 |
1,967 |
|
Yearly cable car riders (2016)11 |
5,800,000 |
|
Cable cars |
44 cars |
|
Historic streetcars |
45 cars |
|
Route miles of cable car track |
8.8 miles |
|
Speed of cable car per mile |
9.5 mph |
Sources
1. Total Tourism Direct Spending (2016), San Francisco Travel Association in conjunction with Tourism Economics and Destination Analysts
2. 2014, San Francisco Travel Association/Destination Analysts “Findings, Final Report: San Francisco Visitor Profile Research” 2017 Visitor Profile Study is in the field with results being available in 2018.
3. 2015; Longwoods International, “San Francisco 2015 Visitor Study”
4. STR; YTD Performance for City and County of San Francisco
5. Global Travel City Database, January 2017, Tourism Economics
6. OAG Flight schedule and seat capacity; August 2016 (next is August 2017)
7. U.S. Census Bureau American Community Survey http://factfinder2.census.gov and California Department of Finance
8. City and County of San Francisco, Port of San Francisco
9. U.S. Army Corps of Engineers
10. Golden Gate National Recreation Area
11. City and County of San Francisco, San Francisco Municipal Transportation Agency
12. City and County of San Francisco, Recreation and Park Department
13. City and County of San Francisco, Planning Department
14. MTC-ABAG Library, www.mtc.ca.gov; includes within city as well as nearby locations
15. City and County of San Francisco, San Francisco International Airport, www.flysfo.com
16. Bay Area Toll Authority, http://bata.mtc.ca.gov/bridges/sf - oak - bay.htm
17. Golden Gate Bridge, Highway & Transportation District, http://goldengate.org/organization/annualreports.php
18. City and County of San Francisco, Department of Public Health, Environmental Health Section (MIS); number changes daily.
19. Grants for the Arts and San Francisco Travel Association
20. San Francisco Business Times, 2017 Book of Lists “Bay Area Largest Public Companies” Based on FY 2015 Revenue.
21. City and County of San Francisco, Office of the Mayor
22. USI, CRM San Francisco Travel Association
San Francisco Travel Association
Ono Front Suoot, Suite 2900 • San Francisco, CA 94111 • sanfrancisco trav
Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf
