Com practice exercise
COM 225 Module Six Practice Exercise Worksheet
Use this worksheet to complete your messaging strategy practice exercise.
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Public Health Issue |
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Explain the issue that your message will be focused on.
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Rationale: |
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Target Audiences |
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Identify all possible target audiences for a messaging campaign on your chosen health issue. As applicable, include general demographic information such as age range, gender, fitness level, medical concerns, dietary needs, professions, and so on. |
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Rationale: |
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Primary Message |
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Choose one of your target audiences and explain the primary message you want to convey to that audience. |
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Rationale: |
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Type of Messaging Strategy |
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Identify the messaging strategy or strategies you plan to use for conveying your message. |
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Rationale: |
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Channels |
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List the communication channels you intend to use to distribute your message (for example, different social media types, television, radio, or advertisement). |
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Rationale: |
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Desired Target Audience Understanding or Actions |
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Describe what knowledge or understanding you want the audience to take away from your message. Alternatively, describe what action the audience should take as a result of your message. |
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Rationale: |
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Summary |
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Provide a one- to two-paragraph summary describing your message strategy, along with an explanation of how you kept your target audience in mind while developing the strategy. |
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Sources |
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Identify your sources here according to APA formatting guidelines. |