CAP-FPMS02

COM 600 Milestone Two Guidelines and Rubric A milestone is designed to serve as a stepping stone to the final project. This assignment can be submitted in one of two formats: 1) a short paper with an included SWOT analysis or 2) a video essay which uses the SWOT analysis to support the position. If you choose the latter, you may record your submission with a camcorder, webcam, or even your smartphone. See the articles in this module’s optional resources for tips on making video recordings. Milestone Two provides you with an opportunity to analyze leadership communications from the organization you profiled in Milestone One. Specifically, the document should address the impact of the leadership communications of the organization. Students should look for opportunities for critical analysis of the communications process as well as how systems theory frames those arguments. The submission should be drawn from the specific readings in the course material and must include the following:

 A SWOT analysis of the company’s communications (for a paper submission) or supporting evidence that references the SWOT analysis (for a video submission)

 The effectiveness of the organization’s communications approach on internal and external stakeholders

 How the communications approach affects the organization’s culture from a systems theory approach

 Ways the communication approach could inhibit growth

 The organization’s approach (or lack of) to ethics

Guidelines for Submission: The paper should be submitted as a 2- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and sources cited in APA format. If submitting a “speaker’s position” video essay, it should be no more than 5 minutes in length and be submitted in one of the following video formats: .wmv, .mov, .mp4. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value

SWOT Analysis Paper: Provides a SWOT analysis with strong points made for all four elements or Video: Provides a compelling argument supported by the four elements of a SWOT analysis

Paper: Provides a SWOT analysis with weak points made for some or all elements or Video: Provides a compelling argument but argument is not supported by all four elements of a SWOT analysis

Paper: Does not provide a SWOT analysis or Video: Provides an argument that is not supported by any elements of a SWOT analysis

24

Internal and

External Audiences Describes the effectiveness of the organization’s communications approach on both internal and external stakeholders

Describes the effectiveness of the organization’s communications approach on either internal or external stakeholders

Does not describe effectiveness of the organization’s communications approach on internal and external stakeholders

22

Organizational Culture

Explains how the communications approach affects the organization’s culture from a systems theory approach

Explains how the communications approach affects the organization’s culture but not from a systems theory approach

Does not explains how the communications approach affects the organization’s culture

22

Inhibiting Growth Interprets ways the communication approach could inhibit growth by citing specific examples

Interprets ways the communication approach could inhibit growth but does not cite specific examples

Does not interpret ways the communication approach could inhibit growth

22

Articulation of Response

Paper: Submission has no major errors related to citations, grammar, spelling, or syntax or Video: Argument is clearly structured and contains precise articulation and pronunciation

Paper: Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact understanding of ideas or Video: Argument is somewhat structured with fairly clear articulation and pronunciation

Paper: Submission has critical errors related to citations, grammar, spelling, or syntax that prevent understanding of ideas or Video: Argument is not structured, words are slurred or have dropped consonants, or pronunciation is non-standard

10

Total 100%